Expert Details
Market Research During Innovation: Quantitative and Qualitative Research in All Industries
ID: 732120
Michigan, USA
Excellent data analysis skills to find and tell the story contained in the data. Successfully ran own Employer firm for twenty five years, executing hundreds of projects for clients in both consumer and B2B markets. Also, an instructor on the right ways to conduct early innovation.
He helped a medical device maker assess the market potential for a new product, including conjoint analysis. He helped a publisher understand the unmet needs within the health care industry. He helped a company improve the wording of a sophisticated survey. He completed a Van Westendorp analysis to recommend the price for a new product. He trained a company on proper interviewing skills, and helped lead a ethnographic/customer visit project.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1994 | Degree: Ph.D. | Subject: Market Research | Institution: University of Utah |
| Year: 1989 | Degree: MBA | Subject: Marketing | Institution: Xavier University |
| Year: 1983 | Degree: BS | Subject: Chemical Engineering | Institution: University of Wisconsin |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 1996 to Present | Employer: Undisclosed | Title: President | Department: Principal |
Responsibilities:He is the founder of this successful consultancy that helps clients develop successful new products by gathering the market/customer data they need to make million dollar decisions. Clients come from both consumer and business-to-business industries. Little marketing has been done, as nearly all work is repeat business.Responsibilities include the complete spectrum of market research and insights projects: study design, questionnaire construction, data collection, analysis (expert beta tester for SPSS), client presentations. From heavy qual (ethnography) to heavy quant (conjoint) and everything in between. |
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| Years | Employer | Title | Department |
| Years: 1983 to 1990 | Employer: Procter and Gamble | Title: Products Research and International Market Research Manager | Department: Paper and International Soap |
Responsibilities:He was responsible for developing upgrades to the Charmin, Pampers and Luvs brands. Supervised consumer research studies, including prototype testing. Devised advertising product demonstrations. Then transitioned to an international division where he was responsible for coordinating the international market research for the Camay and Oil of Olay brands. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 1983 to 2012 | Country / Region: Worldwide | Summary: He personally conducted hybrid keypad qual/quant studies in UK, France, Germany and Israel. He has traveled to the following countries to supervise various market research studies: Japan, Philippines, Venezuela, Mexico, Canada. |
Career Accomplishments
| Associations / Societies |
|---|
| Product Development & Management Association (PDMA) |
| Licenses / Certifications |
|---|
| Certified New Product Development Professional |
| Professional Appointments |
|---|
| Reviewer of Submitted Papers, PDMA Research Conference, Creator of the marketing research questions on the PDMA’s New Product Development Professional Certification exam, Nominator of the 1999 PDMA Outstanding Corporate Innovator Award winner, Maytag Corporation, President, Great Lakes Chapter of the Product Development & Management Association (PDMA), Conference Organizer, 1996 Society of Automotive Engineers New Product Development Conference, Marketing Chair, 1996 Product Development & Management Association (PDMA) International Conference |
| Awards / Recognition |
|---|
| Winner of the Medical Design Excellence Award, as supplier to NuStep Corporation. Selected for Marquis’ Who’s Who in America, Finalist for “best paper” award, Journal of Product Innovation Management, Graduate Research Fellowship, University of Utah, Honorable Mention, Doctoral Dissertation Proposal Competition, Marketing Science Institute, Honorable Mention, Doctoral Dissertation Proposal Competition, Institute for the Study of Business Markets @ Pennsylvania State University, Honorable Mention, Doctoral Dissertation Proposal Competition, Product Development & Management Association (PDMA), Consortium Fellow, the American Marketing Association (AMA) Doctoral Consortium. Invited member of Mensa, National Doctoral Fellowship, one of nineteen $10,000 recipients, Association to Advance Collegiate Schools of Business (AACSB), Finalist, Ruwich International Business Plan Competition, Business Scholarship Award, Xavier University and the Service Corps of Retired Business Executives, Recipient, University of Wisconsin chemical engineering scholarship, |
| Publications and Patents Summary |
|---|
| Expert has 6 publications involving qualitative and quantitative market research. More recently, he performed the underlying statistical analysis to support the publication of five medical studies. |
Additional Experience
| Expert Witness Experience |
|---|
| For 15 years, he has been an outside statistical expert for a consumer durables manufacturer, reviewing product performance testing that substantiates advertising claims. |
| Training / Seminars |
|---|
| Expert has given presentations at Gale Cengage Publishers on innovation tools, customer test design and analysis, customer segmentation, customer tools, statistics, management, and marketing workshops. |
| Marketing Experience |
|---|
| Online survey providers, panel providers, statistical software (SPSS beta tester). |
| Other Relevant Experience |
|---|
| Expert in the early innovation process. |
Fields of Expertise
market research, health care market research, custom market research, B2B market research, customer segmentation, gap analysis, market development, market positioning, marketing brand management, marketing database, strategic market planning, market assessment, consumer survey, consumer demographics, marketing communications, market trend, market potential, marketing software, marketing