Expert Details
Market Research; Service & Healthcare Markets
ID: 733436
Florida, USA
Have tracked personal growth / self-improvement programs, experts and companies from 1994-present day. Published author of the only business analysis of the industry that exists, 390-page market research study.
Guidance for start-ups and entrepreneurs, creation of business plans. Competitor analyses. New product market potential. Analysis of franchise operations. Forecasting of market trends. Strategic marketing plans. Feasibility study for opening a new medical spa in a Florida country. Analysis of the meal replacements market for a foreign producer thinking of entering the U.S. market and in need of strategy and a competitive status report. Competitor analysis for a public weight loss company. Analysis of the meditation and spiritual advice market.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1976 | Degree: B.S. in Secondary Education | Subject: Spanish | Institution: State University of New York at Oneonta |
| Year: 1979 | Degree: MBA | Subject: Marketing | Institution: Hofstra University, Hempstead, NY |
| Year: 1979 | Degree: MBA - Marketing | Subject: | Institution: Hofstra University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 1987 to Present | Employer: Undisclosed | Title: Research Director, Consultant, President | Department: |
Responsibilities:Ongoing research of wide variety of service markets & industries. Publishing & marketing of off-the-shelf multi-client industry/market studies. Custom research projects, consulting and teleconferences, webinars. |
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| Years | Employer | Title | Department |
| Years: 1977 to 1980 | Employer: Morton Research, NY (research publisher) | Title: Division Manager | Department: |
Responsibilities:Market research analysis of various industries, preparation of reports, Supervisor of several other analysts as Division Manager. |
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| Years | Employer | Title | Department |
| Years: 1980 to 1982 | Employer: Sybron Corp., Brinkmann Instruments, NY (lab instruments distributor) | Title: Asst. Marketing Manager | Department: Marketing |
Responsibilities:Assisted the Marketing Manager with product line mkt. research, marketing plans, advertising/promotion, trade shows, literature creation, planning. |
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| Years | Employer | Title | Department |
| Years: 1982 to 1984 | Employer: Pall Corp. (filtration products mfr.), NY | Title: Marketing Specialist | Department: Aerospace Div. |
Responsibilities:Assisted VP Marketing of Aerospace and Intl. Division with mkt. research, marketing plans, development of leads for company products. |
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| Years | Employer | Title | Department |
| Years: 1984 to 1987 | Employer: National Paper Trade Association, NY | Title: Research Manager | Department: Research & Statistics Dept. |
Responsibilities:Reported directly to Association President. Preparation of monthly sales report, oversaw operation of annual member statistical survey by consulting firm, answered member requests for industry facts and trends, prepared annual Fact Book of industry operations, wrote articles for monthly magazine, attended annual convention/trade show, liaison with other Division Managers (Membership, Education & Training, Communications). |
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Government Experience
| Years | Agency | Role | Description |
|---|---|---|---|
| Years: 2002 to 2003 | Agency: Hillsborough County School District | Role: Consultant | Description: Performed phone survey of the general public regarding their perception of the quality of Hillsborough County schools. |
Career Accomplishments
| Licenses / Certifications |
|---|
| Certified motivational speaker, by Intl. Assn. of Professions (IAP) |
| Publications and Patents Summary |
|---|
| Expert has researched and written in-depth reports about the following industries (150+ reports from 50-400 pp. each): weight loss market, fertility clinics, addiction rehab programs, dating services, pawn shops, tattoo parlors, commercial cleaning services, medical lab testing, motivational speaking market, personal coaching market, online education courses, self-improvement programs, day care centers industry, maid services, medical equip. leasing, collection agencies, check cashing & money transfer services, retail healthcare mini-clinics, urgent care centers, prepared foods/meal kits market, medical spas, medical marijuana, gentlemen's clubs, weight loss surgery market, carpet cleaning services, chronic pain management programs, parking garages industry, sleep/insomnia market, and more. |
Additional Experience
| Training / Seminars |
|---|
| Host of and speaker at various industry seminars. Teleseminars hosted on Marketdata Enterprises You Tube channel. |
| Marketing Experience |
|---|
| MBA in Marketing 1979. Positions with other companies dating to 1977-1987 as: Market Research Analyst, Division Manager, marketing Specialist, Asst. Marketing Manager. Extensive knowledge of online advertising methods (pay per click, banner ads, etc.), affiliate programs, monetizing website traffic, content development, SEO. |
| Other Relevant Experience |
|---|
| Frequent speaker at company annual conferences, industry trade shows (Online dating industry, commercial weight loss companies, commercial cleaning industry). Host of seminars and webinars. Published author. Creator of multiple websites. |