Expert Details
Marketing
ID: 735725
New Jersey, USA
Expert is the Founder & CEO of Big Fin SEO, helping companies look great online through search engine optimization, reputation management, employer branding, and digital strategy. He is an entrepreneur, author, marketing executive, and speaker with 20 years of real-world experience. As the Founder & CEO of Employer, a marketing consulting and services company, he specializes in helping organizations improve brand marketing through SEO, social media, and content development. Expert is the former President of the American Marketing Association of New Jersey. He has appeared on the TODAY Show, ABC World News, and other major media. Expert offers advice and management across marketing disciplines including marketing strategy, marketing automation, digital marketing, brand development, social media, demand generation, search engine optimization, and a variety of marketing practices.
WHERE I'VE BEEN: Expert graduated Rutgers College Business School with a degree in marketing in 1993. Two years later, he received his Master's in Integrated Marketing Communications from Northwestern University's Medill School of Journalism. At that time, he worked for United States Gypsum Corporation (USG) in a strategic marketing role, and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell programs to students and universities.
Expert has held a variety of Marketing leadership roles and developed numerous websites, SEO training programs, and internet marketing products. He is also the author of SEO Made Simple, a top selling search engine optimization guide, Blogging Made Simple, Local Marketing Made Simple, and Public Speaking Made Simple.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1995 | Degree: MS | Subject: Integrated Marketing Communications | Institution: Northwestern |
| Year: 1993 | Degree: BS | Subject: Marketing | Institution: Rutgers College - School of Business |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2010 to Present | Employer: Undisclosed | Title: Founder an CEO | Department: Executive |
Responsibilities:Marketing consultant responsible for advising companies (ex: Munich Re, Springer Publishing, Thomson Corp., etc. as well as small businesses) on marketing strategy, marketing services, SEO, digital marketing, and branding. |
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| Years | Employer | Title | Department |
| Years: 2014 to 2018 | Employer: Caliper | Title: VP Marketing | Department: Marketing |
Responsibilities:Oversaw all marketing functions on a contract basis. Build marketing team, developed marketing strategy, and managed all marketing functions with my team including Digital marketing, branding, SEO, Paid Advertising, Content strategy, Field marketing, Trade Shows, and Events. |
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| Years | Employer | Title | Department |
| Years: 2012 to 2014 | Employer: Achieve 3000 | Title: VP Marketing | Department: Marketing |
Responsibilities:Responsible for marketing strategy, sales enablement, digital marketing, reputation management, and events. |
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Career Accomplishments
| Associations / Societies |
|---|
| American Marketing Association (10 years) Currently on an AMA national board (Professional Chapters Council) |
| Licenses / Certifications |
|---|
| Google Certifications (Adwords and Google Analytics) |
| Publications and Patents Summary |
|---|
| 5 books on marketing related topics as well as a book on public speaking. |
Additional Experience
| Training / Seminars |
|---|
| Attend numerous marketing conferences each year. Recently spoke at the Munich Re Global Marketing Conference. |
| Marketing Experience |
|---|
| Deep experience in Marketing. |
| Other Relevant Experience |
|---|
| I've been running my own marketing consultancy for a decade and have worked with over 150 companies on marketing related topics - everything from marketing strategy to research to employer branding. |
Language Skills
| Language | Proficiency |
|---|---|
| English | Fluent |