Expert Details

Expert in Marketing, Advertising, Communications, and Focus Groups

Expert ID: 732768 District of Columbia, USA

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Expert, Ph.D, is a marketing and advertising professor at The George Washington University and an active consultant. Her expertise includes marketing, advertising, consumer behavior, consumer law, and focus group moderation and training.

She courses including Principles of Marketing, Buyer Behavior, several in Advertising, a series of workshops on effective oral communication in business, and a focus group moderators’ workshop. Her success as a teacher stems from her strong ties to the “real world.”

Expert has served as a consultant to clients including a big-three automaker, a European automaker, a real estate development firm, a direct marketer in the drug and cosmetics field, several attorneys, and numerous other national and local firms. For these clients, Expert has conducted advertising and marketing research, including qualitative and qualitative studies.

She is past chair of the academic division of the American Advertising Federation and serves on the executive committee. She is also a member of the American Marketing Association and the American Academy of Advertising.

Expert has published in numerous professional and scholarly journals, including The Journal of Advertising Research, The Journal of Pharmaceutical Marketing, Marketing News, Journalism Quarterly, Business Journal, and Current Issues and Research in Advertising. She has appeared on CNN, CNNfn, "Good Morning America," Fox Morning News, and on Channel 8 News talking about her expertise in marketing and advertising. Expert was also been quoted in the USA Today, The Christian Science Monitor, Investor¹s Business Daily, The Washington Post and other state and local publications.

She is listed in Who's Who in Advertising as well as Who's Who in the East. She holds a bachelor's and master's degree from The Pennsylvania State University and a doctorate from Southern Illinois University.

Expert is a professional focus group moderator, trainer, and strategist. She has conducted hundreds of traditional and online focus groups for national and international clients. Expert also helps clients to design research parameters and helps them to integrate qualitative research into strategic planning. She also helps companies to glean meaningful insights and strategies.

In addition to conducting focus groups, Expert educates moderators about how to design research projects, develop moderator's guides, and conduct both traditional and online focus groups. She also trains moderators how to write meaningful reports and glean insights.

She consults in marketing and advertising.

Expert may consult nationally and internationally, and is also local to the following cities: Baltimore, Maryland - Frederick, Maryland - Gaithersburg, Maryland - Bowie, Maryland - Richmond, Virginia - Alexandria, Virginia - Wilmington, Delaware - Lancaster, Pennsylvania

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Education

Year Degree Subject Institution
Year: 1981 Degree: PhD Subject: Communications Institution: Southern Illinois University
Year: 1974 Degree: MA Subject: Advertising/Communications Institution: The Pennsylvania State University
Year: 1972 Degree: BA Subject: Advertising/Communications Institution: The Pennsylvania State University

Work History

Years Employer Title Department Responsibilities
Years: 1980 to Present Employer: Undisclosed Title: Professor Department: Marketing Responsibilities: Expert serves George Washington University as a professor and researcher. Her principal areas of teaching are Advertising Principles, Principles of Marketing, Marketing Management, Integrated Marketing Communications, Marketing Communications Strategy, Advertising Campaigns, Advertising Planning, Focus Group Training, and Oral and Written Communications Skills.

International Experience

Years Country / Region Summary
Years: 1990 to 2016 Country / Region: Bangkok, Thailand Summary: Professor in Masters in Marketing Program, Thammasat University
Years: 1990 to 2016 Country / Region: Gothenburg, Sweden Summary: Professor of Marketing, Gothenburg University
Years: 1990 to 2016 Country / Region: Paris, France Summary: Regularly teach consulting practicums in Paris

Career Accomplishments

Associations / Societies
Member, American Advertising Federation: Expert served as member and chair of Academic Committee.
Professional Appointments
Professor of Marketing at George Washington University, Thammasat University and Gothenburg University.
Awards / Recognition
Distinguished Advertising Educator (2013)
Publications and Patents Summary
Expert has a wide number of publications.

Additional Experience

Expert Witness Experience
She has served as an expert witness in a number of advertising cases.
Training / Seminars
She teaches a variety of courses related to advertising, marketing, marketing communications, and communications.

Language Skills

Language Proficiency
French Basic
Spanish Basic

Fields of Expertise

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