Expert Details
Marketing and Business Development
ID: 739005
North Carolina, USA
Expert's career has been a track record of progressive sales and marketing roles and driving impact in industries spanning; Automotive, Technology, and Management Consulting. His past experiences have helped him to become a results-driven and growth-minded professional, with a strong sales and marketing background supported by a blend of analytical and communication skills. He's developed and proven his ability to successfully establish and maintain key relationships and create and execute consumer acquisition campaigns. These professional skills have made him an effective business development leader.
Key skills:
- Business Development
- Account Management
- Territory Management
- Strategic Partner Analysis
- Relationship Management
- Idea Generation and Execution
- Agency Management
- Multi-Channel Campaign Management
- Marketing Analysis
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2018 | Degree: MS | Subject: Global Luxury Management | Institution: SKEMA Business School |
| Year: 2017 | Degree: MS | Subject: Global Innovation Management | Institution: North Carolina State University |
| Year: 2012 | Degree: BS | Subject: Management, Entrepreneurship | Institution: North Carolina Agricultural and Technical State University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to Present | Employer: Undisclosed | Title: Financial Advisor | Department: |
Responsibilities:Financial planning for business, individuals, and groups. |
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| Years | Employer | Title | Department |
| Years: 2018 to 2019 | Employer: General Motors | Title: Assistant Manager of Member Communication | Department: My Rewards |
Responsibilities:Assisted in launching the automotive industry's first OEM Rewards program. Drove creative direction and strategy for General Motors Rewards' program member communication channels.Key Results: - Integrated My Rewards into the communication channels of GM's brands. - Drove creative and redesign of My Rewards emails increasing our open rate by 140%, and CTR rate by 125%. - Reduced agency response time and led the creation of documents that provided visibility to project flow. - Assisted in driving growth of My Rewards Program members to exceed target in 10 months. - Led version 1 and version 2 Tier 1 site marketing content implementation. |
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| Years | Employer | Title | Department |
| Years: 2017 to 2017 | Employer: Pulse Secure | Title: Graduate Business Analytics Intern | Department: Sales Operations |
Responsibilities:Analyzed field rep performance by building an assessment tool to guide business outlook and rep’s potential revenue commitment.Key Results: - Built a pipeline forecasting metric for the WorldWide sales organization, on the international, national, and regional levels. - Created top-line visibility of account creation trend quarter to quarter, and regional performance based on sales rep commitment. - Leveraged Business Intelligence Tools (BI Tools) to provide insight into sales behavior and revenue growth strategy.Analyzed field rep performance by building an assessment tool to guide business outlook and rep’s potential revenue commitment. |
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| Years | Employer | Title | Department |
| Years: 2012 to 2016 | Employer: Eagles Flight | Title: Account Manager, Learning Solutions | Department: Sales |
Responsibilities:Managed the Southeastern market, growing books of business, retaining clients, and executing marketing campaigns.Key Results - Generated over $7.2 million in sales. - Developed and managed business relationships with senior leaders in key accounts. - Secured strategic partnerships with clients and held state-wide showcases to drive market demand within the Southeast. - Create prospecting initiatives utilizing social media and CRM systems to drive revenue. |
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| Years | Employer | Title | Department |
| Years: 2011 to 2011 | Employer: John Deere | Title: Marketing Intern | Department: Agriculture and Turf |
Responsibilities:Validated and executed inventory reduction strategies.Key Results - Executed an Obsolescence Process for John Deere factories. Kept the process current through ongoing review and modifications. - Created a price comparison sheet for the analyst to use when pricing competitive attachments. - Conducted a feasibility analysis to determine whether old tractor parts should be marketed in brochures to consumers. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2010 | Employer: John Deere | Title: Marketing Intern | Department: Forestry |
Responsibilities:Developed a strategic roadmap for new market entry.Key Results - Monitored equipment sales. - Traveled throughout the U.S. to research forestry machines and Biomass. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2017 to 2017 | Country / Region: France | Summary: Attend business school and studied the global luxury market. Conducted market research into the automotive space and augment reality (AR) to present suggestions on the future state of vehicles and the in vehicle experience. |
| Years: 2012 to 2012 | Country / Region: Canada | Summary: Attended trainings focus on selling learning and development programs across North America. |
| Years: 2011 to 2011 | Country / Region: Belize | Summary: Consulting with local business on tourism marketing and provides ways to expand their digital presence. |
| Years: 2010 to 2010 | Country / Region: Singapore | Summary: Participated in an economy tour and obtain information about what drives the Singapore economy. |
Career Accomplishments
| Licenses / Certifications |
|---|
| Series 66 License - 2020 to Current Series 7 License - 2020 to Current Life, Accidental and Health - 2020 to Current |
Additional Experience
| Training / Seminars |
|---|
| Relevant Grad- coursework: - Analytic Decision-making - Trendspotting - Business relationship Management - Customer Value Management - Selling and Sales Management - Strategic Management - Global Business Environment - International Business Management |
| Marketing Experience |
|---|
| Helped build and launched member comminutions and non member acquisition communications for the first automotive Fortune 500 OEM rewards program. Drove adoption of mobile application in the writer community. Conducted market research to validate funding of a commercial project. |
| Other Relevant Experience |
|---|
| Technical Experience: - Microsoft Dynamic 365 (CRM Tool) - Insideview - HubSpot - Tableau - Microsoft Excel Pivot Tables - Microsoft Excel VLookups - Microsoft PowerPoint |