Expert Details

Marketing, Branding Development, Social Media Trends, Social Media Influencing

ID: 738627 Virginia, USA

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Expert is a creative and technical marketing professional with nearly 20 years of experience in the planning and creative development, implementation, and management of several successful marketing programs and campaigns in both the non-profit and for-profit sectors.

Expert’s previous work experience includes managing the marketing department of various trade associations in the Washington, DC area, including NTCA - The Rural Broadband Association and The Plastics Industry Association.

She currently serves as a creative marketing consultant developing brands and online marketing programs for various industries such as non-profit, real estate and food & beverage Having graduated with a Bachelor of Arts in Marketing Communications and Asian Studies with a minor in Economics, Expert continues her training in development in the latest innovative marketing strategies.

Knowledge:
- Marketing Communications
- Brand Development/Management
- Strategic Planning
- Event Marketing
- Digital Marketing
- Web Management
- Project Management
- Social Media Marketing

Skills:
- Adobe Creative Suite
- HTML/CSS
- Microsoft Office Suite
- Email Management System
- Drupal 7
- Google Ads

Education

Year Degree Subject Institution
Year: 2003 Degree: BA Subject: Marketing and Communications Institution: Mary Baldwin College
Year: 2003 Degree: BA Subject: Asian Studies Institution: Mary Baldwin College
Year: 2003 Degree: Minor Subject: Economics Institution: Mary Baldwin College

Work History

Years Employer Title Department
Years: 2005 to Present Employer: Undisclosed Title: Marketing Consultant Department: Self
Responsibilities:
Branding
Graphic Design
Social Media Marketing
Influencer Marketing
Web Design
Event Marketing
Years Employer Title Department
Years: 2016 to 2020 Employer: NTCA - The Rural Broadband Association Title: Marketing Manager Department: Marketing
Responsibilities:
Responsible for overseeing the strategy, planning and execution of all marketing efforts as well as guiding marketing team of specialists and designers. Oversee all aspects of NTCA marketing strategy, including bringing more digital focus to marketing tactic and introducing new approaches for outreach to new and existing member and non-member audiences.
Years Employer Title Department
Years: 2013 to 2016 Employer: The Plastics Industry Association Title: Marketing Director Department: Marketing
Responsibilities:
Develop and implement marketing communication strategies for SPI and their house of brands. Lead strategic planning of SPI's integrated marketing communication plan. Lead creative execution of all marketing campaigns (including design, layout, copy, user experience) to ensure message consistency across all campaigns and channels.
Years Employer Title Department
Years: 2011 to 2013 Employer: FDAnews Title: Marketing Manager Department: Marketing
Responsibilities:
Manage the planning and implementation of FDAnews marketing strategy and promotions to reach assigned revenue goals for newsletters; monitor promotion costs to stay within budget, work with Production Department to oversee data processing and list pulls, and insert/flyer schedules for timely implementation. Work with mailhouse to execute newsletter mailings and in-house staff to execute email marketing.
Years Employer Title Department
Years: 2010 to 2011 Employer: Cable & Telecommunications Association for Marketing Title: Direct Marketing Manager Department: Cable Movers
Responsibilities:
Execute marketing strategies including the development of creative, management of operations, performance analysis, report design and preparation, financial management in coordination with Finance and Administration, and facilitation of Multiple System Operator (MSO) participation.
Years Employer Title Department
Years: 2008 to 2010 Employer: Commonwealth One Federal Credit Union Title: Marketing Manager Department: Marketing
Responsibilities:
Plan, implement, and direct the marketing and promotion activities for the credit union. Provides support to sales staff to assist in their accomplishment of sales goals. Develops and manages annual marketing plan and budget. Ensures that the sales and marketing plans support the credit union’s business goals and objectives. Manages the credit union Marketing Customer Information File (MCIF) system and website.
Years Employer Title Department
Years: 2005 to 2008 Employer: YellowBrix Title: Marketing Communications Specialist Department: Marketing & Sales
Responsibilities:
Coordinated and assisted in the development, tracking, reporting and general support of all marketing lead generation and sales programs.

Career Accomplishments

Awards / Recognition
Trendy Awards
American Graphic Design Award
American Graphic Design Award
Desjardin Youth Financial Literacy Award
American Graphic Design Award

Fields of Expertise

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