Expert Details
Marketing, Branding Development, Social Media Trends, Social Media Influencing
ID: 738627
Virginia, USA
Expert’s previous work experience includes managing the marketing department of various trade associations in the Washington, DC area, including NTCA - The Rural Broadband Association and The Plastics Industry Association.
She currently serves as a creative marketing consultant developing brands and online marketing programs for various industries such as non-profit, real estate and food & beverage Having graduated with a Bachelor of Arts in Marketing Communications and Asian Studies with a minor in Economics, Expert continues her training in development in the latest innovative marketing strategies.
Knowledge:
- Marketing Communications
- Brand Development/Management
- Strategic Planning
- Event Marketing
- Digital Marketing
- Web Management
- Project Management
- Social Media Marketing
Skills:
- Adobe Creative Suite
- HTML/CSS
- Microsoft Office Suite
- Email Management System
- Drupal 7
- Google Ads
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2003 | Degree: BA | Subject: Marketing and Communications | Institution: Mary Baldwin College |
| Year: 2003 | Degree: BA | Subject: Asian Studies | Institution: Mary Baldwin College |
| Year: 2003 | Degree: Minor | Subject: Economics | Institution: Mary Baldwin College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2005 to Present | Employer: Undisclosed | Title: Marketing Consultant | Department: Self |
Responsibilities:BrandingGraphic Design Social Media Marketing Influencer Marketing Web Design Event Marketing |
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| Years | Employer | Title | Department |
| Years: 2016 to 2020 | Employer: NTCA - The Rural Broadband Association | Title: Marketing Manager | Department: Marketing |
Responsibilities:Responsible for overseeing the strategy, planning and execution of all marketing efforts as well as guiding marketing team of specialists and designers. Oversee all aspects of NTCA marketing strategy, including bringing more digital focus to marketing tactic and introducing new approaches for outreach to new and existing member and non-member audiences. |
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| Years | Employer | Title | Department |
| Years: 2013 to 2016 | Employer: The Plastics Industry Association | Title: Marketing Director | Department: Marketing |
Responsibilities:Develop and implement marketing communication strategies for SPI and their house of brands. Lead strategic planning of SPI's integrated marketing communication plan. Lead creative execution of all marketing campaigns (including design, layout, copy, user experience) to ensure message consistency across all campaigns and channels. |
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| Years | Employer | Title | Department |
| Years: 2011 to 2013 | Employer: FDAnews | Title: Marketing Manager | Department: Marketing |
Responsibilities:Manage the planning and implementation of FDAnews marketing strategy and promotions to reach assigned revenue goals for newsletters; monitor promotion costs to stay within budget, work with Production Department to oversee data processing and list pulls, and insert/flyer schedules for timely implementation. Work with mailhouse to execute newsletter mailings and in-house staff to execute email marketing. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2011 | Employer: Cable & Telecommunications Association for Marketing | Title: Direct Marketing Manager | Department: Cable Movers |
Responsibilities:Execute marketing strategies including the development of creative, management of operations, performance analysis, report design and preparation, financial management in coordination with Finance and Administration, and facilitation of Multiple System Operator (MSO) participation. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2010 | Employer: Commonwealth One Federal Credit Union | Title: Marketing Manager | Department: Marketing |
Responsibilities:Plan, implement, and direct the marketing and promotion activities for the credit union. Provides support to sales staff to assist in their accomplishment of sales goals. Develops and manages annual marketing plan and budget. Ensures that the sales and marketing plans support the credit union’s business goals and objectives. Manages the credit union Marketing Customer Information File (MCIF) system and website. |
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| Years | Employer | Title | Department |
| Years: 2005 to 2008 | Employer: YellowBrix | Title: Marketing Communications Specialist | Department: Marketing & Sales |
Responsibilities:Coordinated and assisted in the development, tracking, reporting and general support of all marketing lead generation and sales programs. |
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Career Accomplishments
| Awards / Recognition |
|---|
| Trendy Awards American Graphic Design Award American Graphic Design Award Desjardin Youth Financial Literacy Award American Graphic Design Award |