Expert Details

Expert in Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property

Expert ID: 725681 Kentucky, USA

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He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies for clients regarding consumer processing of marketing communications, consumer response to pricing and price promotions, and perception of advertising. In several instances, his knowledge of advertising was used to successfully provide testimony in legal cases. He has also delivered high-quality courses and seminars on marketing communications at all levels, including executive education. Furthermore, he has been involved as an expert witness in cases involving deceptive advertising in which his testimony played a fundamental role in the issues being resolved in favor of his clients. In many instances, he employed his expertise to conduct surveys to provide empirical evidence of advertising deception in cases.

He is a leading authority in the area of marketing and branding and has consulted extensively by providing marketing research for leading companies in these areas. He is an expert in the fields of consumer behavior and consumer psychology, having delivered executive education seminars in these areas and published research in the leading journals regarding these topics. He is a highly credentialed expert witness in the areas of marketing and trademarking, having successfully provided analyses and testimony in cases involving Fortune 100 companies. He is a Ph. D. trained marketing expert with fifteen years of experience in academia and industry.

Expert may consult nationally and internationally, and is also local to the following cities: Indianapolis, Indiana - Bloomington, Indiana - Lexington, Kentucky - Louisville, Kentucky - Owensboro, Kentucky - Cincinnati, Ohio - Hamilton, Ohio

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Year Degree Subject Institution
Year: 1994 Degree: PhD Subject: Marketing Institution: University of South Carolina
Year: 1990 Degree: MBA Subject: Marketing Institution: George Washington University
Year: 1984 Degree: BA Subject: Economics Institution: University of Michigan - Ann Arbor

Work History

Years Employer Title Department Responsibilities
Years: 2007 to Present Employer: Undisclosed Title: Associate Professor of Marketing and University Scholar Department: College of Business/Department of Marketing Responsibilities: He teaches undergraduate and graduate courses in marketing and branding and conducts scholarly research in marketing and branding.
Years: 1997 to 2007 Employer: Iowa State University Title: Assistant Professor of Marketing Department: College of Business/Department of Marketing Responsibilities: He taught undergraduate and graduate courses in marketing and branding and conducted scholarly research in marketing and branding.
Years: 1995 to 1997 Employer: Florida International University Title: Assistant Professor of Marketing Department: College of Business/Department of Marketing Responsibilities: He taught undergraduate and graduate courses in marketing and branding and conducted scholarly research in marketing and branding.

Career Accomplishments

Associations / Societies
He is a member in good standing of the following organizations: American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, and the American Academy of Advertising.
Professional Appointments
He has been appointed as a member of the Editorial Review Board for the following academic journals: Journal of Consumer Psychology, Journal of Advertising, Journal of the Academy of Marketing Science, and the Journal of Business Research. He has also served as ad hoc reviewer for additional academic journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Public Policy and Marketing, Journal of Information Technology, European Journal of Social Psychology, and Journal of Managerial Psychology.
Awards / Recognition
He has been nominated and/or received a number of awards, including: “High Honors” distinction, Honor Roll of Consumer Researchers; Iowa State University Dean's Advisory Council Research Award; Nominee, Iowa State University Early Achievement in Research Award; Nominee, Don Lehmann Award; Delta Sigma Pi Marketing Professor of the Year; Iowa State University Business Council Outstanding Teacher Award; Nominee, Iowa State University Faculty of the Year; Nominee, Iowa State University Dean's Advisory Council Undergraduate Teaching Award; Iowa State University Interfraternity Council and Panhellenic Council Outstanding Faculty Member.

Recipient, Dean’s Advisory Council Business Impact Award, ISU College of Business
Outstanding Reviewer, Journal of Advertising
Outstanding Reviewer (Honorable Mention), Journal of Advertising
Who’s Who in Business Higher Education
Who’s Who in Among Executives and Professionals (Honor’s Edition)
American Marketing Association Doctoral Consortium Fellow
Beta Gamma Sigma, George Washington University and University of South Carolina
Merit Scholarship Award, University of Michigan
Publications and Patents Summary
He has 23 publications in the top journals in the discipline of marketing focusing on branding, consumer psychology, and advertising and has plans to become a co-author on the leading textbook in the area of Consumer Behavior.

Additional Experience

Expert Witness Experience
He has served as an expert witness in a number of cases involving high-profile, Fortune 100 clients in the areas of consumer behavior in general and trademark infringement in particular. In doing so, he has worked with attorneys at a number of prestigious law firms around the country.
Training / Seminars
He has conducted seminars on branding, marketing, and sales management for a number of firms and organizations including Fortune 500 firms.
Marketing Experience
He has conducted marketing research in the areas of consumer behavior, branding, and new product development for a variety of firms ranging from start-ups to established Fortune 500 companies.

Fields of Expertise

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