Expert in Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a leading authority in the area of marketing and branding and has consulted extensively by providing marketing research for leading companies in these areas. He is an expert in the fields of consumer behavior and consumer psychology, having delivered executive education seminars in these areas and published research in the leading journals regarding these topics. He is a highly credentialed expert witness in the areas of marketing and trademarking, having successfully provided analyses and testimony in cases involving Fortune 100 companies. He is a Ph. D. trained marketing expert with fifteen years of experience in academia and industry.
Expert may consult nationally and internationally, and is also local to the following cities: Indianapolis, Indiana - Bloomington, Indiana - Lexington, Kentucky - Louisville, Kentucky - Owensboro, Kentucky - Cincinnati, Ohio - Hamilton, Ohio
|Year: 1994||Degree: PhD||Subject: Marketing||Institution: University of South Carolina|
|Year: 1990||Degree: MBA||Subject: Marketing||Institution: George Washington University|
|Year: 1984||Degree: BA||Subject: Economics||Institution: University of Michigan - Ann Arbor|
|Years: 2007 to Present||Employer: Undisclosed||Title: Associate Professor of Marketing and University Scholar||Department: College of Business/Department of Marketing||Responsibilities: He teaches undergraduate and graduate courses in marketing and branding and conducts scholarly research in marketing and branding.|
|Years: 1997 to 2007||Employer: Iowa State University||Title: Assistant Professor of Marketing||Department: College of Business/Department of Marketing||Responsibilities: He taught undergraduate and graduate courses in marketing and branding and conducted scholarly research in marketing and branding.|
|Years: 1995 to 1997||Employer: Florida International University||Title: Assistant Professor of Marketing||Department: College of Business/Department of Marketing||Responsibilities: He taught undergraduate and graduate courses in marketing and branding and conducted scholarly research in marketing and branding.|
|Associations / Societies|
|He is a member in good standing of the following organizations: American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, and the American Academy of Advertising.
|He has been appointed as a member of the Editorial Review Board for the following academic journals: Journal of Consumer Psychology, Journal of Advertising, Journal of the Academy of Marketing Science, and the Journal of Business Research. He has also served as ad hoc reviewer for additional academic journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Public Policy and Marketing, Journal of Information Technology, European Journal of Social Psychology, and Journal of Managerial Psychology.
|Awards / Recognition|
|He has been nominated and/or received a number of awards, including: “High Honors” distinction, Honor Roll of Consumer Researchers; Iowa State University Dean's Advisory Council Research Award; Nominee, Iowa State University Early Achievement in Research Award; Nominee, Don Lehmann Award; Delta Sigma Pi Marketing Professor of the Year; Iowa State University Business Council Outstanding Teacher Award; Nominee, Iowa State University Faculty of the Year; Nominee, Iowa State University Dean's Advisory Council Undergraduate Teaching Award; Iowa State University Interfraternity Council and Panhellenic Council Outstanding Faculty Member.
Recipient, Dean’s Advisory Council Business Impact Award, ISU College of Business
Outstanding Reviewer, Journal of Advertising
Outstanding Reviewer (Honorable Mention), Journal of Advertising
Who’s Who in Business Higher Education
Who’s Who in Among Executives and Professionals (Honor’s Edition)
American Marketing Association Doctoral Consortium Fellow
Beta Gamma Sigma, George Washington University and University of South Carolina
Merit Scholarship Award, University of Michigan
|Publications and Patents Summary|
|He has 23 publications in the top journals in the discipline of marketing focusing on branding, consumer psychology, and advertising and has plans to become a co-author on the leading textbook in the area of Consumer Behavior.|
|Expert Witness Experience|
|He has served as an expert witness in a number of cases involving high-profile, Fortune 100 clients in the areas of consumer behavior in general and trademark infringement in particular. In doing so, he has worked with attorneys at a number of prestigious law firms around the country.|
|Training / Seminars|
|He has conducted seminars on branding, marketing, and sales management for a number of firms and organizations including Fortune 500 firms.|
|He has conducted marketing research in the areas of consumer behavior, branding, and new product development for a variety of firms ranging from start-ups to established Fortune 500 companies.|