Expert Details

Expert in Marketing: Food and Other Industries; Market Research; Survey Design; and Consumer Behavior

Expert ID: 735154 Pennsylvania, USA

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Expert is an assistant professor of food marketing at a U.S. university. He is an expert in consumer behavior and marketing research. His research focuses on consumer judgment and decision making with a particular interest in consumption decisions as well as consumer biases and context effects using experimental methodology and survey design. His work has been published in top tier journals, such as the Journal of Consumer Research and the Journal of Marketing Research, and has been extensively covered in the popular press in national outlets ranging from print sources such as the Chicago Tribune and the Atlantic to blogs such as Lifehacker and Nerdwallet. He is often a featured expert on both television and radio and has been named one of Philadelphia Business Journal's "Millennial's to Watch in Higher Education" in 2017.

He holds a Bachelor of Science in Economics and a Bachelor of Arts from the University of Pennsylvania/Wharton School and a Ph.D. in Marketing from the Yale School of Management.

Expert has consulted on multiple projects related to retail layout design, survey design, and consumer behavior for major companies in the food, CPG, retailing and pharmaceutical industries. He is a highly sought-after speaker on such topics by both companies and industry trade groups.

Expert offers speaking engagements on the subjects of pricing, market research and consumer behavior. In addition, he consults on strategy, consumer behavior, survey design, experimental design and market research.

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Trenton, New Jersey - Philadelphia, Pennsylvania - Allentown, Pennsylvania - Baltimore, Maryland

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Year Degree Subject Institution
Year: 2015 Degree: PhD Subject: Marketing Institution: Yale University
Year: 2014 Degree: MPhil Subject: Marketing Institution: Yale University
Year: 2013 Degree: MA Subject: Marketing Institution: Yale University
Year: 2008 Degree: Bachelors of Science in Economics Subject: Finance, Operations and Information Management, Statistics Institution: University of Pennsylvania/Wharton School
Year: 2008 Degree: Bachelor of Arts Subject: Anthropology Institution: University of Pennsylvania

Work History

Years Employer Title Department Responsibilities
Years: 2015 to Present Employer: Undisclosed Title: Assistant Professor Department: Food Marketing Responsibilities: Expert is currently responsible for research and consulting, as well as teaching at the undergraduate, MBA and executive levels.
Years: 2008 to 2010 Employer: ZS Associates Title: Business Associate Department: Responsibilities: Expert was tasked with Market Research and Sales Force Consulting for the Pharmaceutical Industry.
Years: 2005 to 2008 Employer: University of Pennsylvania Title: Board Director and Vice President of Supervisory Student Federal Credit Union Department: Responsibilities: • Formulated corporate strategy including branch expansion and dividend structure
• Responsible for operational and accounting compliance of 6 divisions of a $6.9 million financial institution
• Formulated compliance policy for Bank Secrecy Act and trained over 50 employees per semester
• Worked with NCUA examiner to address operation, transaction, and loan risks of the credit union
Years: 2007 to 2007 Employer: First Manhattan Consulting Group Title: Department: Responsibilities: • Researched scope and technical requirements for home loan pre-approval tool
• Programmed home loan pre-approval tool prototype for rollout in branches of a major Australian bank
• Conducted research on bank product sales effectiveness
• Conducted qualitative analyses of bank product cross-sell processes
Years: 2006 to 2006 Employer: Zurich North America Title: Department: Responsibilities: • Assisted actuaries in programming rate and deviation monitors using VBA and Access
• Conducted study on the effects of short interest on securities class action lawsuits
• Developed index of securities class action frequencies for use on Bloomberg
• Conducted market research on areas of possible expansion and internal cross-selling opportunities

Career Accomplishments

Associations / Societies
Society for Judgment and Decision Making
Society for Consumer Psychology
Association for Consumer Research
Society for Personality and Social Psychology
Association for Psychological Science
Phi Beta Kappa
Beta Gamma Sigma
Professional Appointments
Editorial Board, Sage Business Cases 2018 - Present
Editorial Board, Sage Business Stats 2018 - Present
Conference Co-Chair and Organizer, Annual Whitebox Advisors Graduate Student Conference (2012)
Ad Hoc Reviewer for Journal of Consumer Research, Journal of Marketing Research, Food Policy (Outstanding Reviewer Award), Marketing Letters, Social Psychological and Personality Science, Association for Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, Society for Consumer Psychology, Iranian Management Journal, Journal of Experimental Psychology: Applied, Journal of Business Anthropology, European Journal of Marketing, Journal of Business Research
Awards / Recognition
World Resources Institute Fellow Invitee
Center for Positive Marketing Research Grant (Fordham)
Millennial to Watch in Higher Education Award – Philadelphia Business Journal
Featured Advertising Education Foundation Professor
Advertising Education Foundation Visiting Professor Fellow
Morris Grant (research grant at SJU)
Saint Joseph’s University Summer Research Grant
Dean’s Faculty Development Grant, Saint Joseph’s University
Paul Green Award Finalist for Best JMR Article
Yale Center for Customer Insights Fellow, Yale
AMA-Sheth Doctoral Consortium Fellow
Harvard Behavioral Science Conference Invitee
Whitebox Advisors Fellow, Yale
Albert A. Berg Scholarship, Leadership and Service to the Wharton School
Anthropology Senior Thesis Prize, University of Pennsylvania
Beta Gamma Sigma
Phi Beta Kappa
Benjamin Franklin Scholar, University of Pennsylvania
Joseph Wharton Scholar, Wharton
Dean’s List, University of Pennsylvania
Trustee’s Fellowship, University of Pennsylvania
Publications and Patents Summary
Expert has 17 peer-reviewed publications, including many in top-tier journals in marketing, e.g., the Journal of Consumer Research and the Journal of Marketing Research. He has participated in 4 peer-reviewed cases as well.

Additional Experience

Training / Seminars
Various on market research and consumer behavior

Fields of Expertise

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