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For more than three decades, Expert has specialized in all aspects of targeted marketing. From initial research involving markets to research into the attitudes and actions of individual consumers, to the creation of marketing strategy and it's implementation, Expert has helped move more than $6 billion in goods and services during his career. He is a specialist in qualitative research and has moderated and analyzed hundreds of focus groups, public forums, and individual interviews. His objective, third party viewpoint has helped him offer unbiased review, strategic consulting and communications process advice to scores of companies in various industries.

Education and juvenile products are two areas of specific and in-depth involvement over the past 30 years. Communications, including product and service branding based and recall communications are all a part of his expert experience base. Recall programs designed and implemented by Expert have been lauded as "model recalls."

EXECUTIVE/STRATEGIC CONSULTANT/EDUCATION AND MINISTRY CONSULTANT
Dynamic Christian business professional with extensive consultation skills gained in delivering change management, consumer research, marketing, and communication strategy implementations to dozens of ministries and Christian-owned businesses.

Combines powerful business acumen and a proven ability to communicate effectively, utilizing multiple communication/presentation avenues to embed insight into stakeholders.

Engages external people and ministry partners on key issues; develops and manages brand and change management throughout the organization. Crafts and implements short and long-term budgets, staffing plans, and is accountable for adhering to financial goals. Proactively makes recommendations based on insight and market-savvy experience.

Areas of Expertise--Key Skills Assessment:
Adaptive Servant Leadership – Carries out the business or ministry strategic vision collaboratively with stakeholders by developing and executing goals, managing the market research process as it relates to the business planning process and utilizing a critical eye towards innovation in a consumer concentric environment

Organizational Change Leadership – Collaborates with business partners to determine efficient ways to reach goals utilizing change management techniques; works proactively and is an “out of the box thinker”

Team Management – Coaches teams by implementing and creating individual plans that develop each individuals’ skills and expertise. Builds multi-functional teams that work together from implementation to execution of projects in a productive, creative, and time sensitive manner. Works with corporate stakeholders regarding company vision, sales, operations and service strategies.

CYBER-SMART BUSINESS ADVISOR, C-LEVEL CONSULTANT, ENTREPRENEUR

• Dynamic business professional with extensive consultation skills gained in delivering change management, consumer research, marketing, and communication strategy implementations.
• Combines powerful business acumen and a proven ability to communicate effectively, utilizing multiple communication/presentation avenues to embed insight into businesses/stakeholders.
• Engages external customers and business partners on key issues; develops and manages brand and change management throughout the organization.
• Crafts and implements short and long-term budgets, develops ad-hoc creative staffing plans,
and is accountable for adhering to financial goals; project management skills
• Proactively makes recommendations based on insight and decades of market-savvy experience
AREAS OF EXPERTISE
-Consumer Product Marketing
-Market Research (Qualitative, Quantitative, Mixed, Experimental, Web-Based)
-New Business Development
-Strategic Planning/Analysis
-Competitive Intelligence
-Communications Expert
-Account Management
-Brand Management
-Collateral Production
-Change Management
-Project Management


He was the architect of a television-phone response campaign that directed voters to call Congress to express their opinion on legislation. The campaign produced more than 330,000 calls to Congress in less that 3 weeks.He was the architect/implementer of a product recall campaign involving juvenile hardgoods in which there were multiple infant deaths. The campaign was labeled by the Consumer Product Safety Commission as a "model recall"He was the architect of a communications program for a private university that resulted in enrollment gains after 5 years of decline. The program involved 15 internal departments, external media, and the creation of a complete integrated communications program.He has spoken to more than 500,000 people worldwide on the topic of HIV Prevention and was part of a government sponsored team that visited Uganda to see why the country had an declining infection rate based on the ABC program that was developed. Met with the First Lady, government officials and USAID staffers in Kampala.He was the architect for communications program that aided a small juvenile products company in going from $38 million in annual sales to $700 million in annual sales over 20 years. Activities included creation of names, logos, branding, advertising, point-of-purchase, sales promotion and support materials, and trade shows.