Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at info@intellex.com.

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Expert Details

Marketing, Product Development, Consumer Research, Consumer Trends

ID: 731288 New York, USA

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Expert was Vice President of Marketing, Advertising, Product Development and Sales Promotion multiple cosmetic organizations.

Expert leads marketing, branding and product development consulting company, focusing on beauty, personal care and pharmaceuticals. The company does its own proprietary consumer research and works closely with formulators, application laboratories and raw material suppliers to stay abreast of new technologies and ingredients. An office in Paris and annual trips to Asia help provide material for annual consumer trend report.

Expert has worked extensively in all categories of the cosmetic industry. She has developed concepts and products more than 15 of the major cosmetic organizations.

Expert is an adjunct professor that teaches Product Development in the Master's Program in Cosmetic & Fragrance Marketing and Management.

Education

Year Degree Subject Institution
Year: 1970 Degree: BA Subject: Language Institution: University of Denver

Work History

Years Employer Title Department
Years: 1998 to Present Employer: Undisclosed Title: CEO Department:
Responsibilities:
Available upon request.
Years Employer Title Department
Years: 1993 to 1997 Employer: Lancome/L'Oréal Title: VP Marketing, Product Development, Advertising Department:
Responsibilities:
Available upon request.
Years Employer Title Department
Years: 1973 to 1993 Employer: Estee Lauder Title: Director of Marketing Department:
Responsibilities:
Available upon request.

International Experience

Years Country / Region Summary
Years: 1997 to Present Country / Region: France Summary: Opened office in Paris to deal with European clients. Cosmetic marketing, branding, product development.

Career Accomplishments

Associations / Societies
Fashion Group Int'l
Cosmetic Executive Women
Licenses / Certifications
Personal Trainer
Professional Appointments
Board HBA
Board C&T

Additional Experience

Expert Witness Experience
Expert has work deposition and hearing.
Marketing Experience
Expert in cosmetic marketing, product development, consumer research and trend tracking.
Other Relevant Experience
Ability to speak French.

Language Skills

Language Proficiency
French Proficient

Fields of Expertise

branding, competitive intelligence, consumer marketing, cosmetic marketing, market trend, marketing brand management, distribution channel, strategic market planning, competitive benchmarking, market research

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