Expert Details
B2B and B2C Marketing Strategy
ID: 739279
Singapore
Key competencies: B2B marketing, B2C marketing, product marketing, marketing strategy, integrated marketing, campaign management, event management, digital marketing, performance marketing, social media marketing, account-based marketing, demand generation, lead acquisition
Platforms: Google Stack, Employer, Salesforce, The Trade Desk, Terminus, LinkedIn Campaign Manager, Facebook Campaign Manager, Oktopost, Hootsuite, Shopify
Advertising platforms:
Google Stack, The Trade Desk, ABM (Terminus), 6sense
Social:
LinkedIn Campaign Manager, Facebook Campaign Manager, HootSuite, Oktopost
Analytics:
Google Analytics, Pathfactory
CRM:
Salesforce, Employer
Ecommerce:
Shopify
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2014 | Degree: BSc | Subject: Business Administration | Institution: University of London |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2022 to Present | Employer: Undisclosed | Title: Senior Marketing Manager | Department: |
Responsibilities:- Drives demand strategy for the SEA region- Leads Product GTM for the APAC and SEA region - Builds and implements a full funnel, multi-channel marketing strategy to drive goals of net new leads and MQLs - Localizes global marketing assets to resonate with regional audiences - Launched first product campaign in SEA with the goal of increasing acquisitions (signups) and overachieving on KPIs by +60% |
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| Years | Employer | Title | Department |
| Years: 2021 to 2022 | Employer: DHL Supply Chain | Title: Marketing Manager, APAC | Department: |
Responsibilities:- Led and executed marketing strategy, for key sectors such as Ecommerce and Consumer across the APAC region (13 countries)- Worked directly with Sales and Sector leads to craft relevant messaging and content - Optimized digital campaign performance to achieve KPIs - Launched first ABM 1-2-1 marketing campaign in the region - Set up Google Adwords advertising structure and shared best practices in the region |
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| Years | Employer | Title | Department |
| Years: 2018 to 2021 | Employer: Marina Bay Sands | Title: Assistant Manager, Retail Marketing | Department: |
Responsibilities:- Led marketing strategy for key seasonal campaigns which achieved double digit ROI- Led social media strategy for @TheShoppesMBS with 4x increase in followers - Supported key festive seasonal campaigns - Conceptualized social media strategy, including photoshoot concepts and themes - Supported launch of an exclusive dinner VIP event in collaboration with 2 Luxury brands, targeting 300 key shoppers |
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| Years | Employer | Title | Department |
| Years: 2017 to 2018 | Employer: Carat Media | Title: Associate Manager | Department: |
Responsibilities:- Developed key strategic media idea and approach based on client's brief- Management and training of 1 media executive (direct report) to ensure smooth delivery of campaigns, while continuing to oversee overall campaign execution, performance, and reporting across all media channels - Overachieved media KPIs by 2x in terms of engagement and traffic - Led banking client's Wealth sector and defined media goals |
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Fields of Expertise
B2B marketing, B2C marketing, Accounts Based Marketing, product marketing, social media, social media marketing, omni-channel marketing platforms, digital marketing, marketing automation, Demand Generation, lead acquisition, account-based marketing, SalesForce, performance marketing, HubSpot, HootSuite, Google Analytics, Shopify