Expert Details

Expert in Marketing & Sales; Sports Marketing, Digital Commerce, and Entertainment

Expert ID: 736417 Belgium

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Seasoned marketing & sales leader, with an entrepreneurial business drive and specific experience in the sports marketing, digital commerce, and entertainment landscape. Always combined a fulltime position in business development & marketing (Repucom/Nielsen Sports, GfK, Coca-Cola, and own company), with own boutique digital sports & entertainment marketing agency, that was acquired in mid 2019.

Former Jury Member of the European Sponsorship Awards. Furthermore, Chairman of an E-Commerce Steerco and Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Partner at WAVE Agency, and Advisory Board Member at Niwzi Media Group and premium event agency John&Jane.

Areas of Expertise/Experience:
✓ Business Partnerships & Sponsorships
✓ Sports Marketing & Experiential Marketing
✓ (Online) Entertainment & Gaming Business
✓ FMCG, Retail, Ecommerce, Omnichannel and Digital Shopper Marketing
✓ Digital / Social Media
✓ Content Marketing & Creative Copywriting
✓ Business Development, Account Management & Active Sales Hunting
✓ Strategy & Insights
✓ Team Leadership
✓ Entrepreneurship

Available for panels, in depth interviews, and surveys only.

Education

Year Degree Subject Institution
Year: 2011 Degree: Masters Subject: Corporate Communication Institution: Katholieke Universiteit Leuven
Year: 2010 Degree: Academic Bachelor Subject: Linguistics & Literature (English-Dutch) Institution: Katholieke Universiteit Leuven
Year: 2008 Degree: Professional Bachelor Subject: Economics – English – Dutch Institution: Katholieke Hogeschool Leuven
Year: 2005 Degree: Subject: Latin – Mathematics (2y) & Economics – Mathematics (4y) Institution: VIA Tienen

Work History

Years Employer Title Department Responsibilities
Years: 2020 to Present Employer: Undisclosed Title: Commercial Director – Sports Marketplace Partnerships Department: E-commerce Responsibilities: - Building the world’s leading durable/sustainable Marketplace E-Commerce with focus on sports, fans, well-being, urban mobility and (tech/sports) start-ups.
- European sales partnerships and stakeholder management with global sports brands like adidas, UCI, Santini, Borussia Dortmund, FIFA, AC Milan, Cowboy, Specialized…
Years: 2019 to Present Employer: Undisclosed Title: Partner / Sports & Music Marketing Consultant / Business Developer Department: Responsibilities:
Years: 2019 to Present Employer: Undisclosed Title: Advisory Board Member (in both companies) Department: Responsibilities:
Years: 2018 to 2020 Employer: Coca-Cola European Partners Title: Head of (Sr Mgr) Digital Partnerships, Innovation and E-Commerce Department: Responsibilities: - Head of online sales growth, partnerships & digital transformation in Belux for all sales & marketing channels (Home/Cold: Sports, Retail, Cinema, Music etc.): strategy & daily performance delivery, leading the E-Commerce and digital sales & marketing team.
- Part of the Commercial Development Leadership Team Belux & the European "Everyday Football" sponsorship activation group (FIFA, UEFA and local football
assets).
- Chairman of the BABM E-Commerce Steerco for CCEP
Years: 2011 to 2019 Employer: Self Employed Title: Founder/Owner, CEO & Marketing Consultant Department: Responsibilities: Own boutique agency specialized in sports & entertainment marketing, sponsorships and digital/social media.
- Sports Marketing/Sponsorships & Social Media Consultant- The Football Business Academy
- Guest Professor Digital Football Marketing- Mastercard
- Global Football & Entertainment Consultant- European Sponsorship Awards
- Jury Member – Best Sponsorship of Europe
Other Clients: Brussels Airport, Ladbrokes, Pro Basketball League Belgium, Sniper Pro Cycling Team, Napoleon Games Cycling Cup, Belgian Sponsorship Awards, Record Bank Fan of the Year, Product of the Year, etc.
Years: 2015 to 2018 Employer: GfK Title: Marketing & Communications Director – Southern Europe Department: Responsibilities: Marketing & Communications Director – Southern Europe
- Part of the Europe South leadership team, reporting to GM Europe
- Leading a team of MarCom & Sales Managers in 5 countries
- B2B Partnerships with Real Madrid, Benfica etc.

Industry Lead Media/Entertainment/Sports/Travel (2015 – 2017)
- Business Unit Lead (P&L) & Sr. Consultant, tackling marketing, media, innovation, strategy and sponsorship challenges for our clients
- Jury of “Young Media & Channel Expert Award” (YMCE) & AMMA
Years: 2012 to 2015 Employer: Nielsen Sports Belgium/France (formerly known as Repucom) Title: Sponsorship Account Manager Department: Responsibilities: Sponsorship Consultant & B2B Business Developer
Years: 2011 to 2012 Employer: Capgemini Title: Financial & CRM Consultant (SAP) – Business Analyst Department: Responsibilities: Co-founder of the Capgemini Social Media Expert Group

Career Accomplishments

Licenses / Certifications
Google Digital Marketing Workshop 2018-2019 (Google Online)
Digital Transformation Leadership “Take the Lead” Vlerick Business School 2018-2019

Language Skills

Language Proficiency
Dutch Mother Tongue (Level C2)
English Very Good Knowledge (Level C1)
French Professional Knowledge (Level B1)
German Working Knowledge (Level A1)

Fields of Expertise

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