Expert in Marketing & Sales; Sports Marketing, Digital Commerce, and Entertainment
Expert ID: 736417 Belgium
Former Jury Member of the European Sponsorship Awards. Furthermore, Chairman of an E-Commerce Steerco and Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Partner at WAVE Agency, and Advisory Board Member at Niwzi Media Group and premium event agency John&Jane.
Areas of Expertise/Experience:
✓ Business Partnerships & Sponsorships
✓ Sports Marketing & Experiential Marketing
✓ (Online) Entertainment & Gaming Business
✓ FMCG, Retail, Ecommerce, Omnichannel and Digital Shopper Marketing
✓ Digital / Social Media
✓ Content Marketing & Creative Copywriting
✓ Business Development, Account Management & Active Sales Hunting
✓ Strategy & Insights
✓ Team Leadership
Available for panels, in depth interviews, and surveys only.
|Year: 2011||Degree: Masters||Subject: Corporate Communication||Institution: Katholieke Universiteit Leuven|
|Year: 2010||Degree: Academic Bachelor||Subject: Linguistics & Literature (English-Dutch)||Institution: Katholieke Universiteit Leuven|
|Year: 2008||Degree: Professional Bachelor||Subject: Economics – English – Dutch||Institution: Katholieke Hogeschool Leuven|
|Year: 2005||Degree:||Subject: Latin – Mathematics (2y) & Economics – Mathematics (4y)||Institution: VIA Tienen|
|Years: 2020 to Present||Employer: Undisclosed||Title: Commercial Director – Sports Marketplace Partnerships||Department: E-commerce||Responsibilities: - Building the world’s leading durable/sustainable Marketplace E-Commerce with focus on sports, fans, well-being, urban mobility and (tech/sports) start-ups.
- European sales partnerships and stakeholder management with global sports brands like adidas, UCI, Santini, Borussia Dortmund, FIFA, AC Milan, Cowboy, Specialized…
|Years: 2019 to Present||Employer: Undisclosed||Title: Partner / Sports & Music Marketing Consultant / Business Developer||Department:||Responsibilities:|
|Years: 2019 to Present||Employer: Undisclosed||Title: Advisory Board Member (in both companies)||Department:||Responsibilities:|
|Years: 2018 to 2020||Employer: Coca-Cola European Partners||Title: Head of (Sr Mgr) Digital Partnerships, Innovation and E-Commerce||Department:||Responsibilities: - Head of online sales growth, partnerships & digital transformation in Belux for all sales & marketing channels (Home/Cold: Sports, Retail, Cinema, Music etc.): strategy & daily performance delivery, leading the E-Commerce and digital sales & marketing team.
- Part of the Commercial Development Leadership Team Belux & the European "Everyday Football" sponsorship activation group (FIFA, UEFA and local football
- Chairman of the BABM E-Commerce Steerco for CCEP
|Years: 2011 to 2019||Employer: Self Employed||Title: Founder/Owner, CEO & Marketing Consultant||Department:||Responsibilities: Own boutique agency specialized in sports & entertainment marketing, sponsorships and digital/social media.
- Sports Marketing/Sponsorships & Social Media Consultant- The Football Business Academy
- Guest Professor Digital Football Marketing- Mastercard
- Global Football & Entertainment Consultant- European Sponsorship Awards
- Jury Member – Best Sponsorship of Europe
Other Clients: Brussels Airport, Ladbrokes, Pro Basketball League Belgium, Sniper Pro Cycling Team, Napoleon Games Cycling Cup, Belgian Sponsorship Awards, Record Bank Fan of the Year, Product of the Year, etc.
|Years: 2015 to 2018||Employer: GfK||Title: Marketing & Communications Director – Southern Europe||Department:||Responsibilities: Marketing & Communications Director – Southern Europe
- Part of the Europe South leadership team, reporting to GM Europe
- Leading a team of MarCom & Sales Managers in 5 countries
- B2B Partnerships with Real Madrid, Benfica etc.
Industry Lead Media/Entertainment/Sports/Travel (2015 – 2017)
- Business Unit Lead (P&L) & Sr. Consultant, tackling marketing, media, innovation, strategy and sponsorship challenges for our clients
- Jury of “Young Media & Channel Expert Award” (YMCE) & AMMA
|Years: 2012 to 2015||Employer: Nielsen Sports Belgium/France (formerly known as Repucom)||Title: Sponsorship Account Manager||Department:||Responsibilities: Sponsorship Consultant & B2B Business Developer|
|Years: 2011 to 2012||Employer: Capgemini||Title: Financial & CRM Consultant (SAP) – Business Analyst||Department:||Responsibilities: Co-founder of the Capgemini Social Media Expert Group|
|Licenses / Certifications|
|Google Digital Marketing Workshop 2018-2019 (Google Online)
Digital Transformation Leadership “Take the Lead” Vlerick Business School 2018-2019
|Dutch||Mother Tongue (Level C2)|
|English||Very Good Knowledge (Level C1)|
|French||Professional Knowledge (Level B1)|
|German||Working Knowledge (Level A1)|
Fields of Expertise
Casino, Sports betting, gaming, operations, responsible gaming, regualtions, US, M&A, New Markets, sports betting, sportswear, B2B marketing, commercial sales, retail, Food and Beverages, FMCG, Dairy and Milk, Agri-Business, Chemicals, Specialty Chemicals, Pharmaceuticals, Health Care and Medical Devices, Industrial Chemical Ingredients, retail marketing, retail industry, entertainment industry, entertainment marketing