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Expert is an accomplished marketing professional. She has contributed to and led more than 50 client businesses spanning many categories including multi-unit consumer retail/restaurants, professional services, healthcare, education, hospitality and non-profit. Expert’s greatest strength is her ability to get things done and to make things happen. She excels at learning new things. Expert is a leader and an innovator with outstanding interpersonal skills and a strong desire to help others succeed.

Most recently, Expert served as VP of Marketing and Brand Development, a $30M multi-unit, fast casual Greek restaurant chain. At said restaurant chain, Expert led the brand management, marketing and new product development functions of the company. She established the Social Media Department and achieved a 95% franchise owner engagement rate on Facebook and Instagram. She also directed the creation and system wide implementation for TSG’s new mobile ordering and loyalty rewards App, powered by LevelUp.

From 2012-2016, Expert was VP of Marketing for OTS Holdings, a national staffing company with Light Industrial, Property Management and Human Resource Outsourcing divisions. There Expert established the marketing function for the company from scratch. She led the creation and deployment of the firm’s corporate identity and value proposition for five business units. She also landed a $2MM new Light Industrial staffing services account in her first year on the job.

In Expert’s role as VP of Marketing for Rita’s Franchise Company from 2006-2011, Expert raised $2.5MM for Alex’s Lemonade Stand. She led the team that invented Rita’s Swedish Fish Italian Ice. Expert founded Rita’s online Birthday Club and established Rita’s Social Networking Department. She helped the franchise grow from 250 to 550 stores during her tenure.

Prior to Expert’s client-side leadership roles, she spent 20 years in the advertising world at well-respected full-service marketing communications agencies including Earle Palmer Brown and The STAR Group. Expert has also volunteered her time and talents to worthy causes including Glassboro Center for the Performing Arts, Temple University’s Innovation & Entrepreneur Institute BYOBB Mentor Program, United Way of Greater Philadelphia and Southern New Jersey’s Communications Committee and The Camden Area Health Education Center.

Currently, Expert serves as a Director on the Board and as an Executive Committee member a 600-member business networking association. In 2017, Expert earned a Mini-MBA in Social Media Marketing from Rutgers University. In 2016, she earned a Mini-MBA in Digital Marketing from Rutgers University. Expert is a Certified Staffing Professional and is OSHA General Industry-certified. Currently, Expert is an adjunct instructor at Temple University in Philadelphia, where she teaches Digital Media & Advertising. Expert earned a B.A. in Communications/Advertising from Shippensburg University in 1986.