Expert Details

Expert in Marketing Strategy, Qualitative Research (Focus Groups), Advertising Strategy

Expert ID: 729753 Florida, USA

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Expert has extensive experience in creating brand profiles in the food, medical, and education industries. In addition, he has conducted many focus groups for medical devices, consumer goods, as well as B2B clients. He has given expert testimony relating to marketing practices for clients as large as Sears and as small as an individual real estate developer.

Helped to create the brand called Pilgrim's Pride. The brand became the largest chicken seller in the US. Did Strategic Planning and Branding for St. Joseph's Women's Hospital. The hospital went from last to first in live births.Did Strategic Planning and visioning for AAA of the South. Helped them expand their business out of emergency car care to being a fully integrated tourist company.

Expert may consult nationally and internationally, and is also local to the following cities: Tampa, Florida - Saint Petersburg, Florida - Orlando, Florida - Clearwater, Florida - Cape Coral, Florida - Lakeland, Florida - Deltona, Florida - Largo, Florida - Sarasota, Florida

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Year Degree Subject Institution
Year: 1974 Degree: PhD Subject: Marketing Institution: Arizona State University
Year: 1970 Degree: MBA Subject: Finance Institution: University of Denver

Work History

Years Employer Title Department Responsibilities
Years: 1986 to 2011 Employer: University of South Florida Title: Professor, Director of MS program, Director MBA program China Department: Department of Marketing Responsibilities:

Government Experience

Years Agency Role Description
Years: 1988 to 1989 Agency: SEC Role: Expert Witness Description: Took deposition in the SEC v State of Louisianna Board of Accountancy.

Career Accomplishments

Associations / Societies
AMA - past VP of Collegiate Chapters.
Publications and Patents Summary
Expert has over 20 referred articles in the top journals in marketing.

Additional Experience

Expert Witness Experience
Represented the SEC v. Board of Accountancy State of Louisiana;
depositions in several other cases.
Marketing Experience
Brand building experience with hospitals and medical practices.

Fields of Expertise

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