Expert Details

Expert in New Product and Market Development

Expert ID: 730733 Michigan, USA

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As project leader, Expert launched aliphatic thermoplastic polyurethane elastomer product line based on new polyol and catalyst technology and developed medical device, aerospace, and industrial applications. For a new ethylene copolymer Expert set up two partnerships to manufacture and market polyolefin dispersions and developed applications for hot melt adhesive, packaging, and industrial applications. Expert managed carpet latex technical service and development group and had direct account management for six major mills in the Southeast region. During that time, a new halogen-containing carpet backing latex was introduced that reduced latex manufacturing costs and lowered customer formulation costs.

Expert provided new product development subject matter expertise, user interface design, and business strategy on venture team for an Internet-enabled project collaboration joint venture with Dow Chemical, a global management consulting company, and a business incubator. With project team, Expert launched a collaborative medical device development service with a trade association and engineering firm to provide inventors and small company’s access to materials expertise, designers, suppliers, and the marketplace. Expert built up technology transfer function (new at Central Michigan University) connecting university intellectual property and expertise with licensing and collaboration opportunities and presenting seminars on intellectual property and entrepreneurship for faculty and students.

Expert identified markets that would be enabled by newly patented polymerization chemistry having broad potential for product differentiation and cost reduction. Expert developed value propositions and prioritized concepts for further research considering ability to meet application requirements, market potential, and global trends. This provided a roadmap that balanced developing new markets and engaging with current businesses on strategic initiatives. Expert developed a methodology to analyze functional performance in the context of application needs, giving market direction to early stage R&D, providing a hypothesis for product and application testing, and guiding inter-material substitution efforts for existing polymers.

Expert designed and implemented the first pipeline/ portfolio management system for a $2B global business, prepared financial analyses, trained and coached project teams, and facilitated Stage Gate decision making and strategic alignment. Expert expanded number of potential applications for new solution polymerization technology beyond the initial target by working across businesses and gaining approvals from business management teams. For a well-researched branch of polymer technology having no commercial applications, Expert developed the business plan to focus commercial development on a very few select applications consistent with intellectual property positions, product functionality, and market openings and trends which led to the creation of a strategic development partnership with a Japanese company.

Expert increased customer self-serve rates to 95+%, reduced incoming calls by 20%, and replaced web service outsourcing for business group by implementing an online knowledge base and customer service solution as corporate pilot program which subsequently was adopted by several businesses. Expert established the first company internal online communities of practice. After one year, over 40 communities were operating and Expert continued to serve as consultant on collaborative work spaces and open innovation. Expert achieved 8 – 12% savings on multi-million dollar North American and European purchasing contracts and established marketplaces for off-spec materials using reverse online auctions.

Market assessment, program management, and new uses development of soybean and other biobased products for rubber compounds, lubricants, and emerging industrial uses.Lead qualification, business development, and technical writing for plastics additives (process aid, functional filler, polyolefin elastomer, biobased plasticizer, thermally conductive filler, polypropylene clarifying agent).


Year Degree Subject Institution
Year: 1977 Degree: MBA Subject: Marketing Institution: Central Michigan University
Year: 1972 Degree: BS Subject: Chemical Engineering Institution: Case Western Reserve University

Work History

Years Employer Title Department
Years: 2009 to Present Employer: Undisclosed Title: Managing Director Department:
Market assessment and value proposition development of new technology to facilitate bringing the right products to market faster and deliver value from innovation.
Years Employer Title Department
Years: 2008 to 2009 Employer: Central Michigan University Title: Department: Office of Research
Assessed potential and secured intellectual property protection for inventions created by researchers. Educated faculty and students about the benefits and value of research commercialization and guided them through the invention
process. Solicited, reviewed, and administered invention disclosures. Worked with researchers to identify research, commercialization, and external funding opportunities and assisted them in making connections to industry.
Years Employer Title Department
Years: 2005 to 2008 Employer: Dow Corning Corporation Title: Department: New Business and Technology Incubator
Analyzed markets and value chains, conducted competitive and financial analysis, developed market strategy, and created business plans for specific new technology initiatives in the Business and Technology Incubator.
Years Employer Title Department
Years: 2000 to 2004 Employer: Dow Chemical Company Title: Department: eBusiness
Explored, shaped, and built new Internet-enabled concepts and businesses. Implemented Internet-enabled capabilities to increase productivity and effectiveness. Analyzed purchasing patterns from SAP data and organized complex purchasing auctions.
Years Employer Title Department
Years: 1998 to 1999 Employer: Engineering Plastics Title: Global Project Center Manager Department:
Managed project pipeline/portfolio and coached product development and management teams in project management and decision making.
Years Employer Title Department
Years: 1995 to 1997 Employer: Engineering Compounds Title: Product Market Development Leader Department:
Developed new semi-crystalline engineering thermoplastic products and applications in electrical, fiber, consumer and industrial markets.
Years Employer Title Department
Years: 1987 to 1995 Employer: Thermoplastic Polyurethane Title: Product Market Development Leader Department:
Developed new elastomeric and rigid thermoplastic polyurethane resins and new consumer and industrial applications.
Years Employer Title Department
Years: 1984 to 1987 Employer: Specialty Polyolefins Title: Development Supervisor Department:
Led commercialization of water-borne dispersions, hot melt adhesives, and adhesive polymer application development for a new ethylene copolymer in packaging and industrial applications.

Career Accomplishments

Associations / Societies
Product Development and Management Association (PDMA) - served as President.
Toastmasters International - served as District Governor and International Director
Licenses / Certifications
New Product Development Professional, PDMA
Six Sigma Green Belt, Dow Chemical Company
Distinguished Toastmaster, Toastmasters International
Professional Appointments
Coach, Ambassador, and business plan Judge for Great Lakes Entrepreneur's Quest
Publications and Patents Summary
Expert was editor and chapter author for an ACS Symposium Series full-length book on chemicals and materials.
He has also conducted a market opportunity study for soy products in rubber compounds.
Two patents on applications for a new engineering thermoplastic.

Additional Experience

Expert Witness Experience
New business development best practices
Training / Seminars
Presentation Skills Workshop training facilitator.
Designed and wrote two online learning modules on e-business methods and practices.
Vendor Selection
Analyzed purchasing patterns from SAP data and organized complex purchasing auctions.
Achieved 8 – 12% savings on multi-million dollar North American and European purchasing contracts and established marketplaces for off-spec materials using reverse online auctions.
Marketing Experience
Extensive product and market development experience in chemical and plastics industries.
Other Relevant Experience
Front end of innovation. Entrepreneurship. Communication and Leadership skills.

Fields of Expertise

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