Expert Details

Expert in Outstanding transformational production leader and key account management professional, with an excellent understanding of cutting edge digital processes.

Expert ID: 736632 New York, USA

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Expert is an outstanding transformational production leader and key account management professional, with an excellent understanding of cutting-edge digital processes. On most days you'll find him driving a committed and dedicated team to the best possible outcomes for clients while being a point person for senior client interactions and program steering engagements. Heavily involved in the positive growth of production departments, leading initiatives to expand technical knowledge and enhance client offerings by staying on top of all new innovations in obtaining frictionless end-to-end experiences. He brings a wealth of experience in strategic production processes, multi-program engagements, end-to-end ecosystems, web platform technical builds, mobile apps, digital marketing programs, social, third party integrations and all senior stakeholder activities.

Digital Roadmap Strategy | Results Driven | PMO | End to End Management | Digital Team Development | Executive Level Communicator | Continuous Innovation | Enterprise Software | Personalization at Scale | Physical Digital | Program Management

Areas of Expertise
Leadership & Strategy, Project/Program Management, Experience Strategy, Risk Management, Web Development, Advertising/Integrated Marketing, SEO, e-Commerce, Relationship Development, Mobile Devices & Marketing, Web Applications, Usability Testing, Production Planning, Agile/Scrum Methodologies, SEM, Content Management, Digital Marketing, Project Estimation, Product Management, Competitive Analysis, Digital Transformation Planning, Project Plans, Implementation & Schedule Management, Timeline & Budget Adherence, Scoping, CRM, Ecosystem Definition, Technical Management, Stakeholder Negotiations, Client Relationship Management
Production Team Development

Expert may consult nationally and internationally, and is also local to the following cities: New York - Philadelphia - Los Angeles - San Francisco - Montreal - Detroit - Texas

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Year Degree Subject Institution
Year: 1991 Degree: Diploma Subject: Applied Arts and Design Institution: Brighton Bay, Applied Arts College

Work History

Years Employer Title Department Responsibilities
Years: 2016 to Present Employer: Undisclosed Title: Director of Production Department: Production Responsibilities: Driver of best-in-class outcomes for Comcast, Xfinity Mobile, Johnson & Johnson, New York Life, Invesco, Petplan, The Standard, Reebok, and HBO relating to executive level relationship management, production department processes, steering initiatives and year on year growth.
- Concisely allocate resources, prioritize deliverables, mapping engagement strategies and managing teams assigned to multimillion-dollar client programs.
- Critical driver of account technology decisions including multi-channel ecosystems (CMS, CRM, DMP) analytics, research analysis, data-driven product validation, SEO/SEM, mobile apps, personalization, marketing programs, and third-party integrations.
- Author and implement program level transformational engagements for multi-year executions including phased releases, new tech solutions, and products, scaling based on predicted client and sales targets.
- Optimize and develop business processes across departments as an executive member of the Senior Leadership Team (SLT).
- Promote information transparency and efficiencies training and mentoring teams on methodologies, financial processes, project management, and market trends.
Years: 2011 to 2016 Employer: Dentsu Title: Project Director Department: Production Responsibilities: Increased large-scale project profitability by 7%+ over a two-year span as Delivery Directors Unit (DDU) executive member instituting process and methodology improvements nationwide, building and managing teams in executing innovative digital deliverables.

Key Clients:
Championed AEM/Hybris 50+ component-based platform build employing continuous deployment processes for $2M+ annual program of work.
Direct Reports - Full stack development team of 30+ in Scrum delivery methodology
- Partnered with image surface recognition software company creating a marketplace first ‘Paint your room’ feature within the Dulux App.
- Effectively covered all sub-brands across the Dulux Group planned with multi-brand release program for 5+ years.

Credited with delivering $150k+ live site improvements monthly directing BAU team.
Direct Reports - Digital team +35 across Australia and New Zealand with an annual digital spend of $5M+
- Leveraged continuous development Scrum processes, averaging 3+ major deployments per week, overseeing the team in delivering 200+ deployments annually.
- Key voice developing global innovation project in a world first VR/AR experience across APAC, Middle East and North America markets.

Maximized page views .5M+ within first six months from launch executing and delivering fully responsive content-targeted websites.
- Reduced bounce rate -11.3 % for mobile and -12.7% for desktop, TOS increase by 14%+.
- Surpassed total mobile traffic 50% across all breakpoints driving mobile traffic growth of 38%+.
- Elicited fan engagement of 20M+ reach on Twitter and 22,500+ mentions of #mcccrowd per game creating “Tweet the Crowd” in-game campaign.

International Experience

Years Country / Region Summary
Years: 2006 to 2016 Country / Region: Australia Summary: Worked for numerous companies across Australia, in all sectors, delivering class leading digital outcomes.
Years: 2018 to 2020 Country / Region: United Kingdom Summary: Lead a large scale AEM digital platform transformation project that reached across the US, EMEA and into ASIA PACIFIC.

Career Accomplishments

Awards / Recognition
DAN Innovation Awards – Best Individual Campaign
Bangkok Motor Show – Best Stand
IAB Mixx – Augmented Reality Finalist
AdNews – Digital Campaign of the Year Runner Up
One Show – Responsive Environments Merit Award
Financial Communications Society - Silver Medal Digital Media Web Video

Additional Experience

Training / Seminars
Leadership Presentation Training Course, rogenSi (Level 4)
Leading People, Managing Results Training Course, Wentworth (Level 3)

Fields of Expertise

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