Expert Details
Packaging Innovation, Trends and Technologies, Packaging as a Marketing Tool, Packaging and Branding
ID: 723704
Georgia, USA
Expert has traveled the world speaking on packaging trends and technologies at the major packaging trade shows and she works as an independent consultant. In 1998, Madame Wu Ganamei found her due to her high profile in the packaging industry and invited her to lead a packaging trade delegation to China. It was the first delegation of professional development missions of its kind. It worked to establish business relationships with the leading packaging companies in China. Upon her return, Expert was invited to speak at the White House on US packaging innovations and how that could translate into business opportunities with China. Previously, she was the vice president of the International Packaging Consultants Council represented by 60 countries around the world whose mission is to educate the global community about the role of packaging in modern society. She has built her own brands, launched top packaging websites and use these vehicles to channel her expertise of the consumer’s wants and needs.
Expert spends her business day researching packaging trends and technologies for her clients and in doing so keep them abreast of trends and innovations that impact their business. She reads dozens of packaging related publications and scores of other industry news for trade related reports that could impact packaging.
Expert's weekly column is dedicated to exploring similar "hot" button issues in product packaging and how they will impact the packaging community and the consumer. Her subscribers list is approximately 20,000 packaging professionals. Her annual packaging trends forecast analyzes consumer preferences and the trends that follow. She continues to track what is reported on a topic after she forecasted that it is an issue with merit. As a prognosticator, she regularly receives patents, innovations, new concepts or new packaging materials. Because she is an independent she can offer an unbiased opinion on the viability of new or breakthrough packaging concepts.
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Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1971 | Degree: BS | Subject: Business | Institution: Temple University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 1988 to Present | Employer: Undisclosed | Title: Consultant | Department: |
Responsibilities:Available upon request. |
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Career Accomplishments
| Associations / Societies |
|---|
| Institute Of Packaging Professionals; Consultants Council; United Inventors Association; TAPPI; Women in packaging; |
| Professional Appointments |
|---|
| Founder of Women in Packaging |
| Awards / Recognition |
|---|
| 50 most influential leaders in the packaging industry in the 20th century |
| Publications and Patents Summary |
|---|
| Has been interviewed or written articles for every major packaging publication and website portals. Has created 5 packaging education websites. Has spoken at every major packaging conferences. Has spoken around the world including The White House |
Additional Experience
| Training / Seminars |
|---|
| Packaging Bootcamp |
| Marketing Experience |
|---|
| Extensive expertise, provided upon request. |
| Other Relevant Experience |
|---|
| Extensive professional speaking experience |
Fields of Expertise
consumer product packaging, consumer product marketing, packaging design review, packaging evaluation, competitive intelligence, ideation, innovation, market positioning, market trend, promotion, branding, packaging innovation, trend forecasting, false advertising, commercialization, entrepreneurship, marketing brand management, consumer product ergonomics, consumer demographics, marketing communications, advertising, new consumer product development, food marketing, food packaging material, consumer product label, packaging technology review, new product design, active packaging material, flexible packaging material, packaging development, new product development, new product assessment, environmentally friendly packaging material, new product development management, marketing, packaging material