Expert Details

Expert in Personal Care, Cosmetics, Fragrances, Beauty Retailing; Marketing and Market Research

Expert ID: 724562 New Jersey, USA

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Consultant is an experienced marketing professional, keynote conference speaker, and trade publication columnist, whose energetic interactions with the health, cosmetic, and personal care marketplace have resulted in in-depth knowledge of this competitive marketplace. Constant monitoring of specific segments of the personal care industry include: fragrance (cologne and perfume), cosmetic industry, cosmetic products, color cosmetics (eye shadow, lipstick, make-up) hair care (shampoos, hair color, conditioners, styling products, hair appliances) oral hygiene, personal care product, shaving preparation, skin care products (including facial treatments, hand and body, bath care, sun care), toiletries, and beauty retailing.

Expert constantly monitors major companies such as Estee lauder, L’Oreal, Limited Brands, etc. Expert has keen insight into these companies' trends, business operations and products.

Primary and secondary research analysis for major pharmaceutical firms regarding: best practices, pharmaceutical and o-t-c attitudes and usage, and ailment treatment optionsLarge-scale analysis of the eight major retail channels for personal care productsOn-going analysis of major product categories in the cosmetics & toiletries industry for a syndicated report from a major market research firmProjectable consumer research on the use of various health care products, including O-T-C, prescription medicines, herbal remedies, and alternative products

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Stamford, Connecticut - Philadelphia, Pennsylvania

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Year Degree Subject Institution
Year: 1980 Degree: MBA Subject: Marketing Management Institution: Baruch College
Year: 1974 Degree: BA Subject: Psychology/Sociology Institution: Brooklyn College

Work History

Years Employer Title Department Responsibilities
Years: 1984 to Present Employer: Undisclosed Title: Founder Department: Undisclosed Responsibilities: She examines and monitors the personal care and beauty retailing industries.

Career Accomplishments

Associations / Societies
AMA, Cosmetic Executive Women
Licenses / Certifications
Publications and Patents Summary
Written over 100 articles in the personal care field and contributed a chapter to a new book on using market research in the personal care industry.

Additional Experience

Marketing Experience
Consultant has been involved in preparing insightful analyses of various consumer markets for 25 years for a variety of companies based upon quantitative and qualitative research, combined with primary and secondary research as well as competitive intelligence. She is well-known for preparing detailed examinations of personal care and health/pharmaceutical related issues and product categories, along with in-depth analysis of retail channels and category companies of all sizes.
Other Relevant Experience
She is a frequent speaker at industry events and pens a column for an industry trade publication.

Fields of Expertise

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