Expert Details

Expert in Petrochemical Process Design, Metals Processing, Activated Carbon, Marketing New Ideas

Expert ID: 722831 New Mexico, USA

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Expert has 15 years of experience in marketing research. He worked for eight years in marketing research at Amoco, four years as Director of Marketing Research. His major contributions at Amoco include: guiding Amoco’s marketing research to enhance and defend Amoco’s brand image and market share from competitive assaults and changing motivations of fuel brand selection; working with Amoco’s advertising agency to develop and evaluate advertising; improving station image using design firm and in-house engineering staff; advising marketing management on motorist’s view of all aspects of petroleum marketing. He made extensive statistical analysis of primary and secondary data bases, including demographics; taking the initiative in forming working teams between marketing and R&D for new product and advertising development; and, establishing international marketing research capabilities in China, Russia, Mexico, Brazil, and Eastern Europe. Since leaving Amoco in 1998, Expert has continued his marketing research activities. Recent studies include: a membership enhancement marketing study for a symphony orchestra in the Chicago area; evaluation of the up-scale toilet market in China for a valve manufacturer; market assessment of motorist attitudes toward fuel and convenience store brands in Winston-Salem, NC; and, evaluation of the marine head market in US pleasure boats. Expert has a worldwide network of marketing research contacts, including contacts in China, Japan, Korea, Singapore, Brazil, and Russia. He has authored several papers that appeared in Quirk’s Marketing Research Review on doing marketing research in China and the growing Chinese automobile market.

Expert has 13 years of experience with Amoco Oil R&D in reduced crude processing, synthetic fuels development, and the conversion of remote natural gas to transportation fuels. This experience is in both economic evaluations and process development. His major contributions include: development of a resid catalytic cracking process to control the effect of contaminate metals on the catalyst; development of a short residence time coal liquefaction process via flash pyrolysis to maximize liquid yield; being a technical advisor to the H-Coal pilot plant in Catlettsburg, Kentucky; being a technical advisor to the SRC coal liquefaction plant in Wilsonville, Alabama; project leader to utilize the by-products from the Great Plains lignite gasification project; development of a short residence time shale retorting process to maximize liquid yields; commercial evaluation of the Sunnyside (Utah) tar sand deposit; process evaluation of mixed alcohols from synthesis gas; evaluation of the incentives to monetize remote natural gas reserves to produce transportation fuels; gasoline via Mobil ZSM-5; diesel fuel via Fisher-Tropsch; and, methanol and other alcohols. During the course of these studies, Expert worked with: The Department of Energy, Department of Defense, and the Electric Power Research Institute; and, a number companies including Bechtel, Hydrocarbon Research, Inc., Mobil Oil, Gulf Oil, and Dow Chemical. Expert holds eight patents in the reduced crude, synfuels, and remote gas utilization areas. He has also authored 12 articles in refereed technical journals documenting his work in these areas.

Array

Expert worked with a team of petroleum marketers to complete a business assessment and develop a marketing strategy/business plan for a petroleum marketing company in North Carolina.He developed a maintenance manual for an aluminum metal stretcher. He also developed training material and trained maintenance personnel. Expert conducted a marketing research study of the up-scale toilet market in China.Developed a supply and national distribution distribution system to test ultra low sulfur diesel fuel. Expert developed training material for the administration of the Chicago Transit Authority new prepaid fee card.

Expert may consult nationally and internationally, and is also local to the following cities: Albuquerque, New Mexico - Rio Rancho, New Mexico

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Education

Year Degree Subject Institution
Year: 1974 Degree: Ph.D. Subject: Chemical Engineering Institution: University of Illinois - Champaign/Urbana
Year: 1972 Degree: M.S. Subject: Chemical Engineering Institution: University of Illinois (Champaign/Urbana)
Year: 1969 Degree: B.S. Subject: Chemical Engineering Institution: Carnegie Mellon University

Work History

Years Employer Title Department Responsibilities
Years: 2001 to 2014 Employer: University of Notre Dame Title: Adjunct Professor Department: Chemical and Biological Engineering Responsibilities: Expert teaches senior chemical engineering process design.
Years: 1974 to 1998 Employer: Amoco Oil Company Title: Research Supervisor, Director of Marketing Research, Manager Business Development Department: R&D, Marketing, International Business Development Responsibilities: In the R&D department, he was responsible for supervising alternative energy (oil shale, tar sands, coal, natural gas utilization) projects. These involved process design, development and economic evaluation. In the marketing department, he was Director of Marketing Research, involved in customer tracking, advertising development/evaluation, and product positioning. In the International Business Development area, he was responsible for developing petroleum product marketing projects in China, Russia, and Mexico.
Years: 2001 to Present Employer: Undisclosed Title: Technical Writer and Trainer Department: Responsibilities: Expert develops technical manuals and training material. He teaches technical training classes which utilize the developed material.

Government Experience

Years Agency Role Description
Years: 1976 to 1977 Agency: DOE Role: Research Engineer Description: Expert developed a hydrodynamic model of ebulating bed reactors in support of the H-coal pilot plant in Cattletburg, Kentucky.
Years: 1987 to 1988 Agency: DOD Role: Project Manager Description: He managed a project to evaluate the options for monetizing gasification by-products from the Great Plain synthetic natural gas plant in North Dakota.
Years: 1986 to 1988 Agency: DOE Role: Technical Advisor Description: Expert was a member of technical committee that that directed the Wilsonville coal liquefaction pilot plant in Alabama.
Years: 2007 to 2013 Agency: Argonne National Labs Role: Technical consultant Description: Devolped a conceptual process to convert solar energy into hydrogen via an electrochemical hybrid process

International Experience

Years Country / Region Summary
Years: 1995 to 1996 Country / Region: China Summary: Expert co-lead a team to develop a petroleum marketing joint venture opportunity in China. He identified and planned the project, built partner relationship, executed due diligence (economic viability, environmental, and financial), and developed market entrance strategy.
Years: 1995 to 1996 Country / Region: Russia Summary: He evaluated the performance of Amoco's initial station in Russia.
Years: 1995 to 1996 Country / Region: Mexico Summary: Expert evaluated the performance of Amoco/Oxxo joint venture stations in Mexico.
Years: 1915 to Present Country / Region: Saudi Arabia Summary: Expert develop training manuals for an aluminum processing plant

Career Accomplishments

Associations / Societies
Expert is a member of the American Marketing Association, American Institute of Chemical Engineers, Marketing Research Conference Board (1990-1994), Society of Automotive Engineers, and the Industrial Advisory Board, Marketing Department, DePaul University (1991-1994).
Publications and Patents Summary
He hold eight patents and has 12 publications.

Additional Experience

Training / Seminars
Expert has developed and taught numerous technical training seminars in the aluminum and steel industries.
Marketing Experience
He was involved in evaluating the impact of new petroleum products on the Amoco image with customers.

Fields of Expertise

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