Expert Details

Expert in Pharma/Biotech Market Access, Pricing & Reimbursement, Business Development Europe and Latin America

Expert ID: 735866 Mexico

Request Expert

Pharmaceutical executive with 17+ yrs. experience in international, corporate and local/regional roles at leading pharmaceutical companies in Europe and Latin America. Strong experience in general management, business development and licensing, alliance management, project and transition leadership, marketing and sales, strategic planning, market access, pricing and reimbursement.

Expert may consult nationally and internationally, and is also local to the following cities: Mexico City, Mexico - San Diego, CA - Boston, MA - Milan, Italy - Rome, Italy - Florence, Italy - Madrid, Spain - Paris, France - London, UK - Buenos Aires, Argentina - Sao Paulo, Brazil

Request Expert

Education

Year Degree Subject Institution
Year: 2011 Degree: Executive MBA Subject: Business Administration Institution: Il Sole 24 Ore Business School
Year: 2004 Degree: Executive Master Subject: Marketing, Communication and Public Relations Institution: Stogea Business School
Year: 2000 Degree: Master of Science Subject: Molecular Biology Institution: Pisa and Madrid Universities

Work History

Years Employer Title Department Responsibilities
Years: 2019 to Present Employer: Undisclosed Title: Founder Department: Responsibilities: Business Development, Market Access, Pricing and Reimbursement consultant for Europe and Latin America

Pharma consultancy aimed at helping pharma/biotech companies that want to explore the Latin America and European markets. Offers full support in Business Development, Market Access, Pricing & Reimbursement, Regulatory, Finance, Marketing and Sales Force Organization
Years: 2018 to 2019 Employer: Mundipharma Title: General Manager Argentina Department: Emerging Markets Responsibilities: American privately held, Biopharmaceutical Company with global sales above 3.4 Bn USD. Leader in the fields of supportive care, pain, ophthalmology, respiratory, oncology and OTC.

GENERAL MANAGER ARGENTINA, Buenos Aires, Argentina
38 people, 11.2M USD turnover, reporting to the VP of LATAM
• Reassessed the incentive scheme and the field force deployment
• Motivated the management team
• Reassessed the Quality Control laboratory
• Reestablished the supply chain and stock to normal levels
• Optimized the profitability of the affiliate
• Defined the Budget for 2019 and Forecast for H2 2018
• Increased the average monthly sell out by 10% in UNITS and by 44% in VALUE
Years: 2018 to 2018 Employer: Mundipharma Title: Business Development Director Latin America Department: Emerging Markets Responsibilities: BUSINESS DEVELOPMENT DIRECTOR LATIN AMERICA, Mexico City, Mexico Responsible for the BD for 20+ countries (4 affiliates), reporting to the Vice President of LATAM.
• Signed 5 regional and local deals for total projected sales in 2019 of >26M USD
Years: 2016 to 2017 Employer: Ferring Title: Business Development and Marketing Director Latin America Department: Emerging Markets Responsibilities: Swiss privately held, research-driven, Biopharmaceutical Company with global sales above 2.3 Bn Euros. Innovative products in the
fields of reproductive health, urology, gastroenterology, endocrinology and orthopedics
BUSINESS DEVELOPMENT AND MARKETING DIRECTOR LATIN AMERICA
Responsible for the BD & Marketing functions for 20+ countries. Lead two teams of 12 (marketing and sales) and 7 (cross-functional)
indirect reports in 5 countries and reported to the Vice President of LATAM.
• Created and led the regional BD&L committee (1 VP, 5 GMs, 5 Commercial directors, Regional Regulatory Affairs Dir. &
Regional CFO) to define the strategic LATAM pipeline and portfolio until 2021 for 20+ countries
• Identified, prioritized, evaluated and presented more than 30 opportunities to the appropriate committees
• Signed 1 regional deal within the first year, which was launched in 2018
• Defined and led the pre-launch activities of two regional in-licensed products
• Successfully launched Vitaros® in Mexico and Argentina surpassing sales forecast by >30%
• Acting as alliance manager for the local/regional deals
Years: 2012 to 2016 Employer: Recordati Title: Head of Corporate Strategic Marketing & Market Access (and Pricing and Reimbuseement) Department: Corporate Responsibilities: Public (FITSE MIB) Italian pharmaceutical group, with 1.2+ Bn Euros turnover (mostly from in-licensing, assets and M&A acquisitions)
HEAD OF CORPORATE STRATEGIC MARKETING & MARKET ACCESS
Responsible for Strategic Marketing and Market Access for EU28, Russia and Turkey and for advising the partners worldwide. Lead
a team of 2 direct reports and managing two cross-functional teams of 8 people each. Reported to the Corporate Marketing Director.
• Contributed to the finalization of three Pan-European deals in men’s health (Vitaros® and Fortacin®) and CNS (Reagila®)
• Evaluated and presented more than 40 opportunities to the BD&L committee
• Launched Vitaros® meeting tight pre-established timelines and surpassing the budget figures by >50%
• Developed the MA, P&R and marketing strategies of 3 products in men’s health
• Provided Commercial, MA and P&R assessment for 7+ due diligence projects
• Acting as alliance manager and project leader for the in-licensing deals
Years: 2009 to 2012 Employer: Chiesi Title: Corporate Franchise Manager Department: Corporate Responsibilities: Privately held Italian pharmaceutical company with global revenues above 1.5 Bn Euro and a strong focus on research, development, production and commercialization of innovative drugs in Respiratory, Neonatology and Rare Diseases.
CORPORATE FRANCHISE MANAGER
GLOBAL TRANSITION MANAGER
SENIOR GLOBAL BRAND MANAGER
Years: 2009 to 2009 Employer: Chiesi Title: Global Transition Manager Department: Corporate Responsibilities: Privately held Italian pharmaceutical company with global revenues above 1.5 Bn Euro and a strong focus on research, development, production and commercialization of innovative drugs in Respiratory, Neonatology and Rare Diseases.
CORPORATE FRANCHISE MANAGER
GLOBAL TRANSITION MANAGER
SENIOR GLOBAL BRAND MANAGER
Years: 2008 to 2009 Employer: Chiesi Title: Senior Global Brand Manager Department: Corporate Responsibilities: Privately held Italian pharmaceutical company with global revenues above 1.5 Bn Euro and a strong focus on research, development, production and commercialization of innovative drugs in Respiratory, Neonatology and Rare Diseases.
CORPORATE FRANCHISE MANAGER
GLOBAL TRANSITION MANAGER
SENIOR GLOBAL BRAND MANAGER
Years: 2005 to 2008 Employer: Menarini Title: International Product Manager Department: Corporate Responsibilities: N.1 privately held Italian pharmaceutical company with 3.6+ Bn Euro turnover, focused on the commercialization of innovative medicines in primary and secondary care.
INTERNATIONAL PRODUCT MANAGER
SALES REPRESENTATIVE
Years: 2003 to 2005 Employer: Menarini Title: Sales Representative Department: Operations Responsibilities: N.1 privately held Italian pharmaceutical company with 3.6+ Bn Euro turnover, focused on the commercialization of innovative medicines in primary and secondary care.
INTERNATIONAL PRODUCT MANAGER
SALES REPRESENTATIVE

International Experience

Years Country / Region Summary
Years: 2003 to 2016 Country / Region: Italy Summary: During this period, I spent long time in Spain, France, UK, Germany, Turkey, Austria and other Eastern European Countries
Years: 2016 to Present Country / Region: Mexico Summary: During this period I spent long time in Brazil, Colombia, Argentina
Years: 2019 to 2019 Country / Region: Argentina Summary:
Years: 1997 to 1998 Country / Region: Spain Summary:

Additional Experience

Expert Witness Experience
Since 2014 I am consultant for Business Development, Market Access and Pricing & Reimbursement firms
Training / Seminars
Many, I used to make seminars or training to audience from 5 to 400 people

The most recent experience is a 2 days training on Market Access in Latin America (Brazil, Mexico and Colombia) to an European Pharmaceutical Company
Vendor Selection
from 2003 to 2005
Marketing Experience
Many years from 2005 to 2012
Other Relevant Experience
Business Development
Market Access
Pricing & Reimbursement

Language Skills

Language Proficiency
English Full
Italian Native
Spanish Bilingual
French Full
Portuguese working

Fields of Expertise

Request Expert

Dev Tool:

Request: expert/pharma-biotech-market-access-pricing-reimbursement-business-development-europe-and-latin-america
Matched Rewrite Rule: expert/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: experts=pharma-biotech-market-access-pricing-reimbursement-business-development-europe-and-latin-america&page=
Loaded Template: single-experts.php