Expert Details
Pharmaceutical Marketing and Litigation, Major Pharmaceutical Trends, International Business
ID: 724696
New Jersey, USA
Expert was a Managing Director for the Nordic region in Europe for one large pharmaceutical company. He doubled sales in two years and increased market company ranking from #19 to #7 in the same time period.
Expert is a former top Vice President, Marketing for Pfizer and prior to that he was a Vice President, Marketing at Wyeth.
Expert has been responsible for the European region for one drug company, reporting to the President of Europe.
Expert has spent seven years in general advertising and in medical and healthcare advertising. He built one medical ad agency from zero to ten clients in two years. He was offered to become a 50% partner in the ad agency he most recently worked for.
Expert has worked with pharmaceutical products in medical advertising and marketing for drug companies for twenty years.
Array
Expert has provided services as an expert witness on pharmaceutical marketing and consulting services on corporate therapeutics and ethics guidelines. He has worked on cases related to corporate therapeutics, antipsychotics, antidepressants, pain killers, antivirals, injectables (as well as other areas), testifying about deceptive, improper, or illegal marketing and selling activities as well as failure to train, supervise, communicate and warn about risks or side-effects.Expert has been featured on numerous radio and television broadcasts, among them “60 Minutes,” and in hundreds of newspaper articles, including the New York Times, Wall Street Journal, Washington Post, Los Angeles Times and Fortune.Expert has done speeches for the National Venture Capital Association, U.S. Senate, Governor of Indiana, Governor of Montana, Maryland Senate, Vermont Senate, New York City Council, Southern Medical Association, ESOMAR, NC Pharmacy Association, The Prescription Access Litigation Project, Minnesota Senior Federation, Danske Bank, and international governments and associations.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1984 | Degree: M.D. | Subject: Medicine | Institution: University of Gothenburg |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2001 to 2005 | Employer: Pfizer | Title: Vice President, Marketing | Department: |
Responsibilities: |
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| Years | Employer | Title | Department |
| Years: 2001 to 2001 | Employer: Wyeth Pharmaceuticals | Title: Vice President, Marketing | Department: |
Responsibilities: |
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| Years | Employer | Title | Department |
| Years: 1999 to 2001 | Employer: Wyeth Pharmaceuticals | Title: Managing Director | Department: |
Responsibilities:He was responsible for the Nordic region in Europe. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 1999 to 2001 | Country / Region: Europe | Summary: Managing Director for pharmaceutical company. |
Career Accomplishments
| Awards / Recognition |
|---|
| Qui tam complaint, filed by Phillips & Cohen, Washington, D.C., resulted in $35 million recovery from Pfizer Inc., April 2007. Testified before the U.S. Senate HELP Committee 2005; Press conference with members of U.S. Congress 2004 |
| Publications and Patents Summary |
|---|
| Author of two best selling books in the area of major pharmaceutical companies. |
Additional Experience
| Expert Witness Experience |
|---|
| Expert is a former Pfizer Marketing Vice President providing services as an expert witness on pharmaceutical marketing and consulting services on corporate therapeutics and ethics guidelines. He has worked for several major plaintiff firms (references available) on cases related to corporate therapeutics, antipsychotics, antidepressants, pain killers, antivirals, injectables (as well as other areas), testifying about deceptive, improper, or illegal marketing and selling activities as well as failure to train, supervise, communicate and warn about risks or side-effects. |
| Training / Seminars |
|---|
| Professional speaker on pharmaceutical marketing. |
| Marketing Experience |
|---|
| Twenty years pharmaceutical industry experience, four years of expert witness experience, testifed more than ten times. |
Language Skills
| Language | Proficiency |
|---|---|
| German | He is proficient. |
| Swedish | He is fluent. |
Fields of Expertise
business operations, business management, marketing, international marketing, advertising, pharmaceutical drug, hypnotic, drug, prescription drug, pharmaceutical marketing, medical marketing, protein drug, active pharmaceutical ingredient, false advertising, market positioning, business ethics, business strategy, marketing mix, marketing brand management, promotion, marketing communications, public relations, Food and Drug Administration compliance, European marketing, Food and Drug Administration, health care marketing, Food and Drug Administration regulation, drug regulation, over-the-counter drug