Expert Details

Expert in PR, Marketing, and Messaging Strategy

Expert ID: 737361 Virginia, USA

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Expert, PR Strategist, is a best-selling author and has a #1 best-selling book, that shares her journey of landing exposure for a product she invented, medical boot fashions.

Having no resources for advertising or hiring a PR firm, Expert taught herself everything she could about generating her own publicity. She has personally appeared in over 1,000 local and national media outlets and is a regular contributor on Good Morning Washington and together with her clients, they have over 1 billion views and have generated over $100 million in sales from free publicity.

Expert has consulted with and trained thousands of people from association members to large national real estate companies, to educational institutions, to private consulting firms, to entrepreneurs to small to medium sized businesses and every type of business in-between.

Her expertise is in messaging, media and how to stand out in this noisy world.

Areas of Expertise:
- Public Relations
- Messaging
- Social Media Strategy
- Keynote Speaking
- Training
- Hosting
- Media Training

Education

Year Degree Subject Institution
Year: 1989 Degree: BA Subject: Political Science and German Institution: Virginia Tech

Work History

Years Employer Title Department
Years: 2010 to Present Employer: Undisclosed Title: Founder Department: PR/Marketing
Responsibilities:
PR Strategist
-Train teams on what is newsworthy and appealing to the media
-Create hooks that are appealing to the media
-Share how to find journalists interested in the newsworthy stories

Marketing Strategist
-Work with companies in all aspects of lead generation, landing pages, list building, email campaigns, social media campaigns, engaging posting and influencer marketing

Messaging Strategist
-Create impactful messaging to attract ideal clients
-Website messaging to instantly attract potential clients/customers

Career Accomplishments

Professional Appointments
Marketing Advisory Board, Virginia Tech
Awards / Recognition
Small Business of the Year, Prince William County
Entrepreneurial Rule Breaker of the Year
Steve Harvey Show Top Inventor
Publications and Patents Summary
Books: 2

Additional Experience

Training / Seminars
Hundreds of Keynote talks, workshops, breakout sessions, virtual keynoting and presenting, corporate training, online summits
Marketing Experience
12 years of messaging, branding, PR and social media strategy

Geniecast - Virtual Host and Facilitator
Show Host, Daily Ad Brief
Speak, Inc.
Private Events - Host and Emcee
On-Air Guest Host, QVC
Segment Host/Co-Host, Good Morning Washington
Spokesperson, Branded TV segments

Fields of Expertise

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