Expert Details

Expert in Printing, Premedia, CrossMedia, Inkjet, Publishing, Expert Witness Services

Expert ID: 730396 Connecticut, USA

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Expert L. Expert is the principal consultant of his company, a firm specializing in process analysis, and strategic development of firms in the fields of electronic publishing, design, premedia, and printing across the globe. He began in the graphic arts as a commercial photographer, and has since founded several prepress and printing operations. His experience includes expertise in Cross Media Publishing, with an extensive background in pre-media and printing processes. He has consulted with many users, vendors, and government agencies in the industry on a wide variety of issues. Projects include global production and data management solutions; book, magazine and package publishing technologies and processes; remote production systems development, color management and process collaboration systems. He is currently the Chairman of the GWG (Ghent Workgroup), and sits on many national and international standards bodies.

This project was for the design and print division of Crane & Co., a large 240 year old domestic printer and paper manufacturer. They had been using a 30 year old publishing system to support their manual and web based processes.

We designed and developed a backward compatible system that decreased their design production process cost and time by approximately 50%. Additionally it is based on international standards and has support for future growth and technologies.

As a part of this project we also did a production audit of their print manufacturing facility. This audit looked at quality, efficiency, and cost factors in an effort to give them a road map for optimization.
Fred Meyer, a division of Kroger, a major Northwestern Retailer, was interested in streamlining their catalog and circular design and production process. The goal was to integrate data from multiple disparate systems, including merchandising, sales, inventory, customer rewards program, and their image data bank.

Once the systems were integrated, we designed and implemented an automated selection process for page content to facilitate the production of the catalogs, circulars, and web site. We guided them through the research of requirements, creation of design and specification, RFP creation and evaluation, and the ultimate implementation.

Completion of this phase of the project resulted in a reduction of 40% of the production cycle time, streamlined communications, and initial savings of over $4M for the first year.
Whirlpool, the worlds largest major appliance manufacturer has a number of internal, and external creative service groups, located in various international divisions as well as in their corporate headquarters in the Midwestern US.

This long term project was to develop systems that would allow them to produce, store, catalog, and share their increased, and changing volume of creative resources electronically, with the creative groups, output vendors, other interested members of the corporation, as well as customers.

Our goal was to make all of the creative resources available to the rest of the corporation, by integrating this creative system with a corporate wide document management system. We started with a long range plan, that included corporate department reorganization and consolidation of creative resource management, as well as some changes to the infrastructure. After that, we researched and implemented a centralized creative file management system into the corporate headquarters, and designated additional resources to be mirrored in some of the other divisions. In addition we researched and implemented a system to handle order entry, job scheduling, costing and tracking, and department charging. We also developed and implemented a data driven web to print system that facilitated custom creation of builders appliance selection pages for new construction. This included integration with customer and other data systems.

They needed a way to streamline their digitization of photographs, which included scanning and digital photography in order to insure a high level of quality and consistency in all of their publishing endeavors. We implemented color management systems in the entire creative group, and determined that the scanning was best handled though a Facilities Management relationship. We managed the RFQ and selection, and implementation processes. Finally we developed and implemented systems and procedures for working with their external design agencies and output vendors. These systems include process requirement development and verification. In addition, we developed a new process work flow to handle the input of the creative groups, and a streamlined print purchasing process.
The Flint Group, a major international manufacturer of graphic arts consumables wanted to explore new lines of business. This new business was to complement their existing business and support their customer base, as well as expand further into the creative publishing market. Ideally it would have a service component as part of business.

Our final plan was to create a service business that would use a subscription or transaction based technology to enable customers to streamline and ensure color control throughout the publishing and production processes. Additionally there were other components that would include process support and consulting opportunities.

We did extensive research to establish the potential market size for a new business of this type, and presented the plan to the board of directors. When we got the OK to proceed, we developed the business plan and created a three component solution. This ultimately included new software software development, researching and negotiating cooperative business relationships as well as packaging of the business offerings.
Random House, one of the largest book publishers in the US was interested in developing a way to migrate from conventional paper based publishing methods to an electronic process of preparing books. This process would be required to support paper as well as electronically distributed product.

The project required an evaluation of existing systems. We coordinated the evaluation of future needs and requirements, and the development of a plan for a staged implementation. Stage one was the restructuring of the Publishing Technologies department, to be able to support the up-coming process changes. Stage two included identifying training needs and developing and executing programs, for all of the departments involved in the book creation process. We worked with internal staff, as well as outside authors and packagers to insure a complete solution and a smooth transition. In stage three we are working with a joint team of Publishing Technologies, and IT departments to develop the necessary server and workstation configurations, and RFQ’s for equipment purchases, and some specialized software development. We were actively involved in the vendor evaluation, and selection process as well as final negotiations.

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Springfield, Massachusetts

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Education

Year Degree Subject Institution
Year: 1972 Degree: BS Candidate Subject: Bio Chemistry Institution: Long Island University

Work History

Years Employer Title Department Responsibilities
Years: 1991 to Present Employer: Undisclosed Title: Principal Department: Responsibilities: Strategic business planning, analysis, and related services to companies in the vertical Publishing market worldwide. Experience includes an extensive background in Content Creation, Content Management, Premedia and many printing technologies, including; Offset, Flexo, and Gravure, and Digital. Additionally offers consulting services to manufacturers on product development and marketing in the field of publishing, with a specific emphasis on data driven design, prepress, print production, and color management.

Projects include global data management solutions; book, magazine and packaging publishing technologies and processes; remote production systems development; color management systems; and process collaboration systems
Years: 1998 to 1991 Employer: Colortec Graphic Production Title: VP Operations Department: Responsibilities: Co-founded this “state of the art” electronic prepress facility, specializing in training, support, production and processing of “desktop” files. Through the use of computers, and trained personnel, we serviced the Pharmaceutical, Publishing, and Advertising community. In addition we did product development, and systems integration. We also developed and marketed TruMatch, a process color specifying system in addition to a number of software development projects.
Years: 1977 to 1987 Employer: Procolor Title: Founder and President Department: Responsibilities: Created “short run”, high quality color printing business that serviced the Gallery and Museum community. The business was initially developed through the use of a Direct Mail sales and marketing effort.

After the sale of the original company to its new owner, I retained full responsibility for the entire operation. This included P&L, sales, admin., plant and technical management. Our primary markets were label and packaging products for companies in the Pharmaceutical, Liquor, Food Service, and Health and Beauty Aid industries. Some of my accomplishments included, redesigning of specialty packaging equipment and developing and implementing new printing processes, including “dry offset printing.”

Government Experience

Years Agency Role Description
Years: 2003 to 2003 Agency: US State Department Role: Consultant Description: The State Department, a U.S. Government agency was in need of re-engineering of their global publishing systems and processes. The goal was to ensure that their educational and diplomacy messages were delivered to all 240 of their posts in every corners of the world.This process, included audits of existing systems and processes, researching current and future needs and trends and developing both a short and long term strategy to address those needs by creating new specifications for tools, processes, staffing, etc., along with an implementation plan. As part of this process we determined that they needed to re-engineer their overseas printing production facilities. After evaluation and process optimization, the projected savings over the 10 yr. contract was $80 Million., plus there was a significant reduction in staffing (aprox. 50%), 30% reduction in production space in two facilities and elimination of another one, while retaining client base. Updated production equipment and processes to support changing current and future requirements, all while increasing production capacity. Additionally, there was a new state of the art production and distribution facility researched and developed on another continent to support the increased demand in that region and better support global needs. This included site selection, production and equipment plan selection and development, coordination with engineering and construction teams, and working with local government staff. This ultimately enabled them to have an International hub and spoke publishing infrastructure.

International Experience

Years Country / Region Summary
Years: 2005 to 2008 Country / Region: Egypt Summary: Design and implement the construction of a new print and pre-media production facility in a suburb of Cairo.
Years: 2006 to 2008 Country / Region: Philippines Summary: Redesigned print and pre-media production facility in Manila
Years: 2012 to Present Country / Region: Singapore Summary: Audit and re-engineer business and production processes to align with clients and market demands
Years: 2011 to Present Country / Region: Russia Summary: Develop and produce annual Print and Publishing conference and expo in Moscow

Career Accomplishments

Associations / Societies
PIA, GWG, CGATS, IPA
Professional Appointments
Chairman GWG
Publications and Patents Summary
Over 100 articles

Additional Experience

Expert Witness Experience
Expert has been engaged as an Expert Witness on numerous occasions. These included IP prosecutions and defense, with experience in all aspects including trial. Additionally he has been engaged in many B2B cases.
Training / Seminars
Over the years Expert has developed and taught many courses in the field of printing, pre-media and publishing around the globe. Areas included, process management, business management, color management, data driven processes.
Vendor Selection
During the course of his consulting efforts, Expert has designed, specified, purchased everything from production equipment, software, and services. Including sourcing of real estate, plant design and construction.
Marketing Experience
Expert is the Chairman of the Ghent Workgroup, and international standards and best practices association, and sits on the Committee for Graphic Arts Technical Standards in the US.

Fields of Expertise

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