Expert Details

Expert in Printing, Publishing, Digital Printing, Social/Mobile Media, Marketing, Marketing Communications, Textiles & Apparel, Color, Color Management

Expert ID: 730693 Dominican Republic

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Expert has been involved in the digital printing industry since its inception. She has held senior sales and market roles at a variety of vendors of digital printing equipment, and users of digital printing technologies. She has also written a variety of books on topics related to the migration from analog to digital technologies, both in production printing as well as the workflow surrounding (prepress, job submission, finishing, etc.). She has written extensively on a well-known industry media site for more than a decade, covering new developments in the digital printing market and their anticipated impact on the industry overall, for both suppliers to the industry and service providers within the industry. Expert has also explored in depth digital media as an alternative to print and the impact digital media (web, email, mobile, tablets, smartphones etc.) will have and are having on the printing, publishing and packaging industries.

This includes both electrophotographic/laser printing and ink-jet printing in their various production modes as well as some exposure to office environments particularly as it relates to migrating paper processes to electronic form, outsourcing of printing and related services, migration of volumes from analog processes to digital processes including both printed and non-printed communications, and using mobile apps to enable untethered work environments.

Expert is a recognized thought leader in the digital printing industry and related areas as described above. She continues to maintain familiarity with new products and services being brought to market by suppliers to the industry. She also follows leading companies on the service provider side, often providing insight and consulting services to these industry leaders as the forge a path from an analog to a digital world.

Expert has also worked with, and continues to follow, paper and other substrate companies that offer products for digital printing, new developments in the packaging market that can accommodate the cost-effective production of small lot sizes of folding cartons, labels and flexible packaging, and workflow software that streamlines the production process for both analog and digital production.

Transferring extensive experience in digital printing and workflow from the commercial print arena to the emerging analog-to-digital transformation the textiles & apparel industry is undergoing. Have conducted significant research and written extensively about the technology and workflow associated with textiles and apparel, including printing, lighting, coatings and treatments, environmental impact and more.

As an expert in digital printing, she has studied and forecast the impact that digital printing and associated digital workflow can and will have on conventional printing processes in both the commercial printing and packaging industries. She closely follows both suppliers to these industries as they bring new developments to market and service providers as they implement these new services.

Most recently, Expert has covered and analyzed the impact of "hybrid printing"; that is, digital printing engines that are mounted on an offset press chassis, effectively creating a hybrid device that takes advantage of the benefits of each modality; as well as the impact that production inkjet printing is and will have on conventional offset printing and the impact of digital printing and finishing on packaging production.

Expert is also knowledgeable about the functioning of offset presses, flexographic printing, inks, finishing processes, and color management tools, software and instruments.

She has also written extensively about the impact of cloud computing and mobile communications on the way marketers communicate their messages and consumers receive and respond to those messages, including the use of mobile apps, digital publishing solutions, content aggregation and distribution, and more.

Worked with a major manufacturer of digital printing presses to help them better understand the type of work received by an average commercial printer, how that work is allocated to analog or digital processes, and what new opportunities are available to transfer volume from offset to digital. This information was used as the company was considering how best to bring a new product to market.Created a full, week-long sales training course for a distributor of printing and copying equipment focused on solution selling, the competitive landscape. It included workshops and role playing. Expert and a partner delivered numerous sessions for this client over the period of a year to address training for a large sales force.Conducted a series of focus groups for a large manufacturer of digital printing equipment to determine the value of proposed product upgrades. Expert and a partner provided turnkey services including determining locales and vendors for the groups, developing the discussion guide, cleansing prospective attendee lists, conducting the groups and writing a final report that summarized findings and conclusions.Wrote a major white paper for a manufacturer of digital printing equipment documenting the current and future state of the book printing industry. This report included significant data substantiating the move to short print runs of books and the growing incursion of ebooks on the scene. This white paper is used in the sales cycle by this manufacturer as they work with book and commercial printers.Performed an analysis of the "megaprinters" -- those with revenues of $750,000+ -- for an industry association of manufacturers of equipment, software and consumables. This study, which resulted in a 300-page report, outlined the history of megaprinters, and projected future trends, the impact of those on the industry as a whole, and provided findings and recommendations to manufacturers on how best to modify their business models to address an evolving marketplace.

Education

Year Degree Subject Institution
Year: 1971 Degree: AA Subject: Liberal Arts Institution: West Valley Junior College, Saratoga CA

Work History

Years Employer Title Department Responsibilities
Years: 2002 to Present Employer: Undisclosed Title: President Department: (Undisclosed) Responsibilities: Expert's company provides marketing and communications consulting to a variety of clients both inside and outside the printing and publishing industry. This includes market research, public relations (press releases, case studies, white papers, ebooks, brochures, web content and more), and strategic consulting primarily related to the transition from analog to digital processes that most industries are undergoing. Expert is the primary deliverer of these services but works within a network of experts to craft specialized teams to meet individual client and project needs.
Years: 2000 to 2002 Employer: (Undisclosed) Title: Vice President, Marketing Communications Department: Marketing Responsibilities: In this role, Expert was responsible for a $4+ million marketing communications budget and also played a strategic role in product development, product marketing, investor relations, customer services and more. She was the liaison between the marketing department and (Undisclosed) approximately 40,000 employees. She also prepared a number of sales and marketing deliverables for IKON channel partners, including Canon and Ricoh. In addition, she was the primary IKON contact for the press and industry analyst community. During her tenure, Expert was responsible for development and deployment of national advertising, including IKON’s first and only national television ad.

For the last half of 2002, Expert also acted as Senior Vice President, Marketing, while the company sourced a replacement for the then SVP Marketing. In that role, she participated in the preparation and delivery of IKON’s quarterly financial reports, represented marketing in executive management meetings, shaped the marketing budget, and prepared and organized materials for meetings of IKON’s board of directors.
Years: 1998 to 2000 Employer: (Undiclosed) Title: (Undisclosed) Department: (Undisclosed) Responsibilities: In this role, Expert developed and launched a new consulting service targeted at the document outsourcing market with clients such as Xerox, Pitney Bowes, IKON (now Ricoh), Bowne (now RR Donnelley), Mimeo.com, Archer (now Océ), and Moore/Wallace (now RR Donnelley). She produced the first-ever forecast of the document outsourcing market and provided consulting services to clients as well as conducted market research relevant to the industry segment. This included in-depth knowledge of not only the services being provided by these firms, but the equipment (including production printing equipment) required to operate the services. She also provided sales training programs to clients that included sales process, competitive landscape, product information and more. She also provided strategic advice to clients relative to where their operations should be focusing for future success.
Years: 1997 to 1998 Employer: (Undisclosed) Title: Director of Marketing Department: Marketing Responsibilities: In this role, Expert was responsible for all marketing activities, including management of marketing communications, marketing content development for new products, trade shows and events, PR and advertising.
Years: 1995 to 1997 Employer: (Undisclosed) Title: Director of Sales Support Marketing Department: Marketing Responsibilities: Expert was responsible for developing sales support materials for the Indigo digital press, conducting sales training, supporting the Indigo users group both in person and online, and conducting the annual sales kick-off meeting. In addition, she was involved with customer visits, both on-site and headquarters and at customer sites, helping customers with their own marketing of what was then a new business opportunity, production color digital printing.
Years: 1985 to 1995 Employer: (Undisclosed) Title: Marketing Manager Department: (Undisclosed) Responsibilities: Over a decade, Expert served in a number of roles at Xerox:

• Systems analyst, workstations
• Sales representative, workstations
• Sales specialist, DocuTech (black & white predecessor to the iGen family)
• Systems sales manager, responsible for all “systems” products, including printing systems (black & white and color), workstations and DocuTech
• Marketing manager, customer-focused marketing, DocuTech program

International Experience

Years Country / Region Summary
Years: 2012 to 2012 Country / Region: Brazil Summary: Delivered keynote speech to GEDIGI, Brazil's digital printing conference, attended by more than 300 printing professionals from around the country.
Years: 2012 to Present Country / Region: Switzerland Summary: In process of working with a large manufacturer of printing equipment to assist in the design and implementation of a digital future for this largely analog company.
Years: 2011 to 2011 Country / Region: China Summary: Attended major press event for Print China designed by the show company to gain journalistic coverage and drive traffic (and exhibitors) to the show, which was held in April 2011.
Years: 2003 to 2010 Country / Region: Colombia Summary: Two separate engagements: One was a strategic analysis of the businesses of a large printing conglomerate with a plan to move them into a digital future. the second was delivery of the keynote speech for ANDIGRAF, Colombia's national printing association

Career Accomplishments

Awards / Recognition
Recognized as a 2009 Woman of Distinction by Output Links;
Awarded the 2009 Thomas McMillan Award for excellence in journalism
Publications and Patents Summary
She has written thousands of articles, conducted dozens of webinars, authored 9 books, and conducted nearly 2,000 video interviews with industry executives and experts, All are related to the analog to digital transition facing the printing industry, and many others

Additional Experience

Expert Witness Experience
Served as expert witness on behalf of the DOJ on a customs case. Reviewed extensive filings and other materials, and wrote a report for the DOJ. Also was deposed on this case.
Training / Seminars
Expert has developed a variety of training courses and seminars related to the transition of the printing industry from analog to digital technologies. This includes sales training, keynoting industry conferences, and deliver dozens of webinars on these and related topics.
Vendor Selection
Expert is familiar with most of the suppliers to the printing and publishing industry as well as the leading edge providers of printing services and have informally connected suppliers with service providers and vice versa. I have also helped service providers in the development of RFQs, RFPs and RFIs.
Marketing Experience
Expert is a recognized thought leader in the printing and publishing industries. She writes prolifically for leading media site (Undisclosed), conducts video interviews with industry experts and executives, and has written a number of books on topics related to the transition from analog to digital which the industry is undergoing.
Other Relevant Experience
Expert is a prolific researcher and writer and has written many research reports, articles and books. She is a convergent thinker that is able to take seemingly unrelated concepts and weave them into an entirely new whole. This is critical when conducting research, helping companies develop forward-thinking strategies, and understanding where new technologies are likely to lead a given industry.

Language Skills

Language Proficiency
Spanish Expert is reasonably proficient in Spanish, although not fluent.

Fields of Expertise

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