Expert Details

Expert in Product Management, New Product Development & Launch

Expert ID: 723563 Minnesota, USA

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He has extensive experience working directly with customers and channels (both B-C and B-B) to gather Voice of the Customer and drive to understand underlying needs that can be solved with product. Pragmatic Marketing Certification.

With VOC gathered via his own innovative methods, he has then lead product development teams to solutions that wow customers and lead to comments like, “OMG! Where was this before?”, “this GREAT, I love it. Everything is at your finger tips."

Management of Agile product teams in both Kanban and Sprint methodologies to produce highly successful mobile apps.

Materials Science / Physics. A client wished to understand how chemi-physical materials interactions in their industrial product might affect function. I gathered and brought definition to customer and internal field information, then researched current scientific literature, uncovered clues toward suspected agents the phenomenon of interest. Finally, I tied information together in recommendations for possible materials, process and test method improvements, delighting the customer. (Confidentiality prevents more specifics.)
Technical Marketing. A client wished to know whether their in-house technology would give them an edge over the competition. Pulling together field information, I created a set of top functional requirements for the product in the target application, and gathered information on how the technology in question would serve against those functional needs compared to the competition. The answer help the client focus their development effort and avoid spending tens of thousands of dollars on dead-end avenues.Technical Marketing. A wholesale manufacturer wished to expand their internet marketing presence and raise their image as a preferred vendor. I worked with them first to try define their uniqueness compared to the competition. When internal viewpoints conflicted, I helped them turn their energy outward by setting up and conducting a telephone survey of current and ex-customers. The results helped answer the question of their unique selling point, as well as providing valuable direction to the sales and marketing functions.

Expert may consult nationally and internationally, and is also local to the following cities: Minneapolis, Minnesota - Saint Paul, Minnesota - Rochester, Minnesota - Burnsville, Minnesota - Saint Cloud, Minnesota - Eden Prairie, Minnesota - Minnetonka, Minnesota - Eau Claire, Wisconsin

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Education

Year Degree Subject Institution
Year: 1989 Degree: Ph.D. Subject: Applied Physics Institution: Cornell University
Year: 1983 Degree: B.A. Subject: Physics; Mathematics Institution: St. Olaf College
Year: 2013 Degree: Certicfication Subject: Practical Product Management Institution: Pragmatic Marketing
Year: 2014 Degree: MBA Subject: Marketing Institution: Capella University

Work History

Years Employer Title Department Responsibilities
Years: 2002 to 2008 Employer: (Undisclosed) Title: President Department: (Undisclosed) Responsibilities: He was responsible for managing an interactive marketing agency, including staff and contract designers and programmers. Additionally he manages client accounts and projects ranging from corporate presence websites to online catalogs and custom web applications, and internet marketing tactics from Search Engine Optimization, Sponsored Link Advertising, to Social Media PR.
Years: 2007 to Present Employer: Undisclosed Title: Materials Science Consultant Department: (Undisclosed) Responsibilities: Leverage background in materials science / materials physics to help clients solve technical issues and drive process and product improvements.
Years: 1989 to 2002 Employer: 3M Company Title: (Undisclosed) Department: (Undisclosed) Responsibilities: As a researcher, Expert developed new material technologies and processes, particularly in the area of thermally conductive composites and anisotropically electrically conductive materials.

Moving to product development and technical marketing roles, he was responsible for expanding and commercializing a line of electronic materials (particularly electrically conductive and / or thermally conductive films) used in the electronic assembly marketplace. As an award winning Product Champion, he worked with customers to define opportunities for new products and put together a technical and strategic roadmap for development and market introduction. He lead cross-functional marketing, sales, production, and R&D teams through new product launches, generating millions in new sales
Years: 2008 to Present Employer: Undisclosed Title: (Undisclosed) Department: (Undisclosed) Responsibilities: Manage the development and marketing of a set of mobile applications used by the university's students to stay on top of their courses, academic plan and finances. Formerly: manage the student portal that makes up the 'Online Campus' for the university.

International Experience

Years Country / Region Summary
Years: 1993 to 1993 Country / Region: Asia-Pacific Summary: Developed training materials and worked with local marketing, sales, and application engineers to bring them up to speed on the technology and applications for a new product introduction. He then accompanied them on sales calls (Singapore, Malaysia, Taiwan, Korea, Japan) to potential customers and to help the subsidiary get product tested and qualified for production. In the process he was able to get new insights on global competitors and markets and take this back to the new product development effort in the USA.
Years: 1996 to 1996 Country / Region: Europe Summary: Developed training materials and worked with local marketing, sales, and application engineers to bring them up to speed on the technology and applications for a new product introduction. He then accompanied them on sales calls (England, Scotland, Germany, Italy, Sweden) to potential customers and to help the subsidiary get product tested and qualified for production. In the process he was able to get new insights on global competitors and markets and take this back to the new product development effort in the USA.

Career Accomplishments

Awards / Recognition
Circle of Technical Excellence, Product Champion (3M)
Publications and Patents Summary
He has authored patents and records of invention in materials-physics areas, and has dozens of publications from refereed journals to white papers in trade publications.

Additional Experience

Training / Seminars
Developed sales training course to help 3M sales and marketing professionals get up to speed on product applications in the electronics assembly area, and for specific materials products being introduced to the market.
Vendor Selection
Marketing: sourced dozens of candidate designers and (web) programmers, then winnowed down to a select set of vendors based on talent, experience, and portfolio.

Industrial: sourced and selected vendors for 3M new products effort in the electronic materials marketplace.
Marketing Experience
Manage communications and internal marketing of Capella University's mobile apps to its students. Conceived and implemented all marketing for startup company. Trade shows, direct work with B-C and B-B customers.
Other Relevant Experience
Business leader of both online / web / mobile app - and manufactured products, with a uniquely broad mix of product management, account management, and entrepreneurial experiences spanning Fortune 100 industrial markets down to regional small business.

Language Skills

Language Proficiency
German He is near-fluent in German and frequently complimented on his pronunciation.

Fields of Expertise

product management, marketing strategy, product innovation, mobile solutions, software development environment, cross marketing, patent prosecution, direct infringement, literal infringement, customer segmentation, advertising perception survey, advertising claim substantiation, customer satisfaction, defensive patenting, business development, e-tailing, business strategy, business operations, Internet advertising, marketing brand management, promotion, marketing communications, direct mail, advertising, patent infringement, roll product industry marketing, market trend, conductive paste, printed circuit interconnection, business management, nonequilibrium thermodynamics, blind via, polymer marketing, chemical marketing, chemical engineering thermodynamics, polymer thin film, radiant heat transfer, competitive intelligence, chip-to-package interconnection, bond strength, electronic marketing, adhesive curing, transient heat transfer, consumer product marketing, international marketing, conductive coating, absolute temperature scale, electromagnetic property, dry contact, electronic equipment heat transfer, heat loss, electrostatic-discharge safe, plasma etching technology process development, interconnection technology process development, copyright, coating crosslinking, coated polymer film drying, electric charge, electromagnetic shielding material, product development cycle time, antistatic plastic, electronic interconnect system, integrated product development, fine-pitch technology, gas-liquid heat transfer, electrical product development, device product development, electronic interconnector, interconnect substrate, flip-chip assembly, flip chip, electromagnetic shielding process, design for manufacturability, printed circuit board, electronic product development, desorption, permeation, particle diffusion, adhesive selection, trademark, coating material, marketing, printed circuit, electric contact, liquid-liquid mass transfer, gas-liquid mass transfer, condensing thermodynamics, electronic circuit element, electronic assembled device, design process, legal patenting, fluid-solid mass transfer, electromagnetic emission, conduction, thermodynamics, multiphase heat transfer, multichip module, mass transport, interconnection technology, infrared heat transfer, heat transfer, heat convection, equilibrium thermodynamics, electrochemical thermodynamics, boiling thermodynamics, antistatic agent

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