Expert Details

Expert in Product Management of Manufactured Products

Expert ID: 733488 California, USA

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Expert has led product management at start-ups, mid-cap and Fortune 1000 companies. Her leadership experience spans from concept to market introduction and end-of-life. She has executed successful launches for over 100 products in consumer durables and consumer electronics, plus mobile services and software. Expert has held operational and consulting positions in marketing and product management for both B2C and B2B businesses.

Expert launched Epson's inaugural portfolio of business printers, competing against HP, Lexmark, Canon and Xerox. She developed the pricing strategy and unique points of differentiation that allowed Epson to enter this new B2B commercial channel against strong incumbent brands. She also spearheaded a new category of products for Rubbermaid in the competitive office furniture market. This successful expansion included a new category of distribution, bolstering Rubbermaid’s standing as America’s most admired company.

• Guiding strategy to develop new product categories, including market intelligence; business plans; pricing models; channel analyses; and vendor management
• Overseeing processes for product ideation, customer insights, market research, development and launch of new offerings
• Leading cross-functional initiatives for management buy-in and go-to-market execution across Marketing, Engineering, Finance, Manufacturing, Sales, IT and Operations teams
• Product definition, specifications, positioning, introduction and lifecycle management for retail SKUs (sold on-shelf and online at retailers) and commercial products sold through dealers and 2-tier distribution
• Managing relationships with channel, technical and strategic partners: licensing, joint ventures [JV], alliances and co-marketing
• Forecasting and roadmaps based on trend analysis; consumer/channel insights; segmentation research; competitive intelligence; market conditions; data analytics; and blue ocean opportunities

Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California - San Diego, California - Long Beach, California - Santa Ana, California - Anaheim, California - Riverside, California - Bakersfield, California - Glendale, California - Huntington Beach, California - San Bernardino, California

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Education

Year Degree Subject Institution
Year: 1983 Degree: MBA Subject: Information Technology and Marketing Institution: UCLA Anderson Graduate School of Management

Work History

Years Employer Title Department Responsibilities
Years: 2004 to Present Employer: Undisclosed Title: Principal Consultant Department: Responsibilities: Guide corporate strategy, develop business plans and manage launches for new markets and products for global companies; clients have included Epson (multiple extended engagements), Memorex and Belkin.
Years: 2003 to 2004 Employer: Sony Pictures Title: Vice President, Marketing & Product Management Department: Sony Pictures Digital Entertainment Responsibilities: Oversaw marketing for boxed consumer software [video editing and music creation] and online video and music content sharing subscription service, Sony Screenblast.

Additional Experience

Training / Seminars
• Taught classes at Loyola Marymount and UCLA on market planning, pricing and merchandising.
Marketing Experience
Execution-oriented product strategy and marketing leader with a successful track record spearheading revenue growth in new products and new markets. Blend of operational and consulting experience in industries ranging from wireless and software to consumer durables and electronics. Served in executive roles as divisional head of product management and marketing for large publicly-traded companies and smaller entrepreneurial enterprises. Expertise in managing new initiatives for early stage product planning, brand management and launch execution in both B2C and B2B markets.

Language Skills

Language Proficiency
German Conversant

Fields of Expertise

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