Expert Details

Expert in Regulated Betting and Gaming Industry (operations, online, retail and social spaces in both the B2B and B2C worlds)

Expert ID: 736385 United Kingdom

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Over a 25-year period, Expert has established himself as a senior figure in the regulated betting and gaming industry for several public and leading companies across the online, retail and social spaces in both the B2B and B2C worlds. He has held Director and ‘C’ level roles with Playtech where he ran their UK operations for six years across 10 subsidiary and core companies helping to cement their #1 market position.
At Gala Coral, Expert worked his way up to the position of Digital Gaming Director driving a £60m PnL and taking significant market share. His B2B teeth were cut with Chartwell Technology and Fertitta Interactive where he was part of the team which raised their profiles before assisting the sale of the businesses.
Originally a Croupier, he worked his way up through London’s retail Casino industry before developing, launching and operating on-line and mobile Casinos, Poker, Bingo, Live Dealer, Social, Crypto and Sports/ eSports products. Expert has also worked on, integrated and maximized the synergies of multiple M&A projects and new market launches in the sector.
Currently, Expert advises multiple organizations via his advisory company, and in association with the Spectrum Gaming Group in North America, LATAM, Europe and Africa. This is across a range of betting and gaming disciplines including operations, product/ platform sourcing and development, Fintech, responsible/ ethical practices, risk management, change management, developing markets and commercial engagements.


Year Degree Subject Institution
Year: 1992 Degree: BTEC Subject: Business & Economics Institution: Essex University

Work History

Years Employer Title Department
Years: 2018 to Present Employer: Undisclosed Title: CEO Department:
Working with multiple SME and larger organisations focusing on operational and product elements, as well as new market entry including the US and Africa. Other core areas include aspects of M&A such as DD and Post Acquisition integrations and offering strategic advice and introductions. Companies work with include Spectrum, OPAP, Playtech, Partis, Begame, Reach PLC, Dataart, Optimove, Thunderbite, Quartz Enterprises and others. I am also a founding partner of the podcast which discusses and challenges the hot industry topics of the day.
Years Employer Title Department
Years: 2012 to 2018 Employer: Playtech PLC Title: VP Operations Department:
• PnL ownership of PTs 10 UK based subsidiaries including VF, ECM and ASH Gaming with teams totalling over 700 people
• Dotted input into group divisions including Compliance, IMS, Casino and others
• Oversee HR, Facilities and Group Risk Committee
• Delivery of the ‘Playtech One’ strategy of anytime, anywhere play across all channels and product sets
• International Business Development in territories such as LATAM and Asia
• Post purchase integration of group M&A activity
• Delivering new products, games, content and platforms for Bingo and Casino
• Commercial ownership with the likes of Ladbrokes Coral, Rank, Hills, bet365, Paddy Betfair, Sky Bet & News UK.
Key Achievements: Consolidated operations from multiple subsidiaries to one company. Evolved the content division from Flash to HTML5. Signed major clients such as News UK and Trinity Mirror. Renewed deals with Sky Bet and expanded ops into Spain and LATAM.
Years Employer Title Department
Years: 2011 to 2012 Employer: Fertitta Interactive Title: Department:
• Built an operational base to leverage CyberArts proprietary Social based multi-channel products and backend system
• Built a network operation and sales / commercial function to grow the business in Europe
Key Achievements: Adding revenue streams by introducing social games. This assisted the sale to Fertitta.
Years Employer Title Department
Years: 2009 to 2012 Employer: Chartwell & Fertittta Title: MD Europe Department:
• Built an operational base to leverage proprietary Social based multi-channel products and backend system
• Built a network operation and sales / commercial function to grow the business in Europe
• Managed Casino operations, expanded client relations/services and bus dev in regulated European markets
• Ownership of P&L, cost base review, processes and Compliance and Licensing with the UKGC, Gibraltar, Malta and Alderney
Years Employer Title Department
Years: 2001 to 2009 Employer: GVC Title: Gaming Director Department:
• P&L owner (Casino, Poker, Bingo and Games) generating £2bn in turnover with EBITDA of £60m per annum
• Managed c100 heads. These included operations, new business, support and in-house development
• Drove the high-level business and marketing strategies including internationalisation, product, platform and affiliates
• Maintain top line relations with the key third party partners and associated commercial agreements

Features within previous Gala Coral roles included – Casino Operations Manager & Head of Gaming:
• Planning, development and implementation of Bingo, Casino, Games and Poker including budgeting and forecasting
• Management of in-house & 3rd party content suppliers
• Management of in-house design, build & operations of
• Management of the operations of the world’s first TV bingo channel ‘Gala TV’ via SKY, Freesat and webstream
• In-depth player, product and channel analysis and reporting
• Monitoring of players, including bet control, limits, pay-outs, fraud and compliance
Years Employer Title Department
Years: 1996 to 2001 Employer: Ladbrokes Casinos Title: Supervisor Department:
• Gala and Ladbrokes Casino’s - Senior Casino Inspector at various London based Casino’s
• Dealing and supervising Roulette, Blackjack, Stud Poker, Baccarat and Dice
• Trained for Pit Boss and cashier duties as well as slot operations and analysis of player activity
• Implementing new procedures and staff training

Career Accomplishments

Licenses / Certifications
Relevant Courses, Systems and Certificates
• Attended various courses at the FT NED association
• Attended various School Governor training courses
• Trained and certified Croupier and Supervisor
• AML Trained
• Attended various MS Office courses
• Have held UKGC personal license (PML)
• Have held full license with the AGCC in Alderney
- Jewish Studies and Hebrew Language certification
Awards / Recognition
- 8x GCSE
- European Business Studies Level 1
- European Business Studies Level 2
- Diploma in Business & Finance (Distinction)
- Advanced Diploma in Business & Finance (Distinction)

Fields of Expertise

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