Expert Details

Expert in Retail Gas Station Operations, Convenience Store Operations, Gasoline Pricing, Franchising

Expert ID: 731189 California, USA

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As President of (Undisclosed) LLC and Vice President Retail Operations, he had responsibility for ARCO gasoline retail sales and ampm operations worldwide, consisting of the C-Store business with 700 franchisees, 3000 convenience stores, and $3 billion in revenue.

Expert, through his consulting firm provides services in the petroleum marketing, franchising and convenience store businesses. He consults in the valuation of gas stations and convenience store businesses on both the buy and sell side for individual sites as well as large networks. He has worked extensively with supplier/dealer and franchiser/franchisee disputes providing consulting services and expert witness testimony.

Developed a proposed partnership structure for a 250 facility retail gasoline station and convenience store network for a large US domestic operator and an international C-Store franchiser.Provided consulting service, affidavits and expert witness testimony in multiple gasoline site liability cases regarding customer injuries on site from slips and falls and severe burns. 3 cases ongoing.Deposed as an expert witness in a lawsuit filed in Washington State by Retail Gas Station and C-Store owner/operator against that operator's major oil company supplier. Expert represented the oil company interests and testified in the areas of gasoline pricing, real estate sale practices and franchise operations. The case was dismissed with summary judgement given to the client.Provided consulting services to an oil company supplier in preparation for a suit filed by a multi site dealer over supplier services such as back office and point of sale computer systems, C-Store franchise contractual issues, and gasoline supply and pricing. In addition to the consulting services, Expert provided expert testimony in Illinois state court. The client prevailed.Consulted as an expert witness for an insurance company that was a defendant in a $2M lawsuit filed by an independent Gas-Station C/Store operator. Identified insurance fraud and false testimony under oath from plaintiff in the case. Client has now successfully petitioned for two counter-suits. Cases ongoing.

Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California - San Diego, California - Long Beach, California - Santa Ana, California - Anaheim, California - Riverside, California - Glendale, California - Huntington Beach, California - San Bernardino, California - Chula Vista, California

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Year Degree Subject Institution
Year: 1982 Degree: MBA Subject: Finance Institution: Drexel university
Year: 1978 Degree: BS Subject: Chemical Engineering Institution: Cornell University

Work History

Years Employer Title Department Responsibilities
Years: 2010 to 1900 Employer: Strenk Management Consulting Title: President Department: Retail Gas and Convenience Store Responsibilities: Provides services to the Retail Gas Station and Convenience Store industry spanning the areas of business valuation, operations improvement, business purchase/sale and supplier/dealer franchiser/franchisee dispute resolution and expert witness consultation and testimony.
Years: 2002 to 2010 Employer: BP West Coast Products LLC Title: VP Retail Operations Department: Franchise Responsibilities: Led the ARCO ampm company and franchise operations worldwide. ARCO ampm was the number one gasoline and c-store marketer in the western US. Expert was responsible for all gasoline and C-Store sales along with franchise relationships and operations.
Years: 2000 to 2002 Employer: BP West Coast Products, LLC Title: VP Asset Management Department: EHS Responsibilities: Led the Engineering and Health, Safety, Security and Environmental organizations responsible for BP's west coast retail marketing organization. He had responsibility for site purchase, construction maintenance and franchise recruiting.
Years: 1997 to 2000 Employer: ARCO Products Company Title: President and CEO ARCO Polypropylene, LLC Department: PP Responsibilities: Led the construction, start up and operations of a greenfield world scale polypropylene business unit in Carson, CA. He had responsibility for operations, sales, marketing, finance and planning.

International Experience

Years Country / Region Summary
Years: 2000 to 2010 Country / Region: Japan Summary: He provided expertise and consultation in operations and franchising of a 2000 site c-store network throughout Japan with heavy concentration in Tokyo.
Years: 2000 to 2010 Country / Region: Brazil Summary: Provided oversight for the master franchisee of ampm in Brazil, Ipiranga.
Years: 1997 to 1999 Country / Region: China Summary: Expert developed extensive marketing and sales of his facility's resins throughout China, a major world consumer of polypropylene resin and manufacturer of extruded and molded plastic products.

Career Accomplishments

Associations / Societies
Cornell Alumni Association
Professional Appointments
Past Board Member ampm Japan

Chair - membership committee Cornell Alumi Association OC

Chair - Cornell Alumni Association Ambassador's Network OC

Additional Experience

Expert Witness Experience
1. Provided expert witness testimony in an Illinois state court representing a major oil company sued by a franchisee and dealer. The client was accused of violations in its gasoline supply agreement, C-store franchise agreement and real estate sales contract. All charges were dismissed for the client by judicial ruling.
2. Provide numerous depositions in the areas of gasoline supply, gasoline pricing, franchising, real estate transactions and environmental issues.
Training / Seminars
Trained in house on legal issues with BP and ARCO spanning a period of over 20 years in the areas of PMPA (Petroleum Marketing Practices Act), franchising, gasoline pricing and retail marketing.
Marketing Experience
Expert was responsible for over 400 company owned and operated sites as well as over 3000 franchise sites. This provided him with a unique perspective and complete insight on retail operating costs, competition, gasoline pricing, supply and distribution as well as supplier/dealer contracts.
Other Relevant Experience
Expert can provide full P/L analysis of operating Gas Station and C-Store facilities as well as pro forma estimates of profitability for retail sites and networks up for potential purchase. He can assess local competition and supply alternatives. He also has detailed first hand knowledge of ancillary businesses such as car wash, bio fuels and LPG.

Fields of Expertise

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