Expert Details

Expert in Retail In Store Bakery, Marketing, Sales and Supply Chain; Food Service Branding, Supply Chain

Expert ID: 727501 North Carolina, USA

Request Expert

Expert has over 30 years' experience selling and marketing products to retail in-store bakeries. He has had hands-on experience with doughnut, cake and dessert icings. Helping to identify, specific gravity, yield and shelf-life attributes that would enhance the value of offerings in each product category.

Expert also has intimate knowledge of fruit filling formulation and product marketing/sales, including supply chain purchasing and distribution. In each area Expert has extensive knowledge of the marketplace, trends, competitors and price elasticities.

Since 2007, Expert been appointed Adjunct Professor of Marketing at Appalachian State University. He has taken his 30+ years of experience into the classroom teaching the following subjects: Principles of Marketing, Business to Business marketing Management and International Marketing Management.

Expert also has two commercially successful patents which have been licensed exclusively to one of the worlds largest privately-held industrial and ingredient weighing firms.
Expert has also consulted for one of the largest, privately-held commercial baking companies. His applied expertise assisted the firm in making the "correct" strategic decision NOT to enter a segment of the market (food industry) where they did not possess core competencies and/or differentiated value that would distinguish the firm in the marketplace.

Expert has consulted for the GLG group in the area of Retail In-Store Bakery product Marketing, Merchandising, distribution and Sales. Expert has also consulted for the LEK Group in the area of retail in-store bakery marketing of Artesian bread products, cakes, donut and dessert products.
His consulting covered current and future market trends, supply chain management, marketing and sales. Expert has consulted for the McKee Baking Company (makers of Little Debbie Snacks).

Expert may consult nationally and internationally, and is also local to the following cities: Charlotte, North Carolina - Winston Salem, North Carolina - Asheville, North Carolina - Gastonia, North Carolina - Concord, North Carolina - Greenville, South Carolina - Johnson City, Tennessee

Request Expert


Year Degree Subject Institution
Year: 1974 Degree: MBA Subject: Marketing and Finance Institution: Creighton University
Year: 1972 Degree: BSBA Subject: Marketing Institution: Creighton University
Year: 1969 Degree: AA Subject: Philosophy Institution: Rock Valley College

Work History

Years Employer Title Department Responsibilities
Years: 2007 to Present Employer: Undisclosed Title: Adjunct Professor-Marketing Department: Marketing Responsibilities: Expert teaches Principles of Marketing, B2B Marketing Management and has taught International Marketing Management.
Years: 2008 to 2009 Employer: IJ Title: Territory Manager Department: Food Service Responsibilities: Expert was responsible for developing an assigned territory for a broad range of food service products marketed to "street" and national accounts.
Years: 1985 to 2008 Employer: HC Brill Company Title: Corporate Bakery Account Manager Department: Retail In-Store Bakery and Foodservice Responsibilities: Expert was a Regional Manager in the Southeast, Director of Marketing, Division Manager for Fruit/Soft Fillings, Developed the Company's Sales Training Program and Managed the Company's largest bakery distributor with 23 locations in the U.S. and Canada.
Years: 1982 to 1985 Employer: Baker Perkins Title: Director of Marketing Department: Marketing Responsibilities: Expert developed the tactical and strategic marketing plans for (at the time) the world's largest manufacturer of commercial bakery systems...ovens, proofers, rounders, etc.
Expert also started the Company's re-manufacturing division, which sought to purchase in the secondary Baker Perkins machinery, transport back to the plant for re-building/outfitting.
Years: 1975 to 1982 Employer: Valmont Industries/Valley, Ne. Title: Strategic Planning Director Department: Corporate Planning Responsibilities: Expert held many positions during his time at Valmont: Strategic Planning Director;
Electronics Division Manager; Director of Marketing; and
Marketing Analyst.
Years: 1973 to 1975 Employer: Omaha National Bank Title: Manager Proof and Transit Department: Proof and Transit Responsibilities: Expert's last position before leaving for Valmont Industries was as Manager of the Proof and Transit departments which balanced the bank's deposits to the Omaha Fed account daily.
Expert arrived at the bank as its first Graduate Intern from Creighton University.

International Experience

Years Country / Region Summary
Years: to Present Country / Region: Canada Summary: Assisted in the development and marketing of retail in-store bakery products for BakeMark Canada.
Products were destined for use at Costco Canada and Sobeys.

Career Accomplishments

Associations / Societies
Expert was awarded the first Graduate Internship in Business at Creighton University located in Omaha NE.
Expert was also elected to Beta Gamma Sigma, a National Jesuit Honory Society.
Expert is a visiting Professor of Marketing at Appalachian State University located in Boone NC.
Publications and Patents Summary
Expert has two US Patents that are commercially successful.

Additional Experience

Training / Seminars
Developed the sales training program for HC Brills 180+ in-house and field sales and marketing staffs.
Introduced the HC Brill Company to the International Group called Krauthammer and Assoc.
Expert was responsible for expanding the program with Krauthammer to include middle and senior management instruction.
Vendor Selection
Specifying and sourcing fruit components for filling products.
Designed and sourced packaging, shipping and merchandising material for a new retail product successfully introduced in the produce section of the grocery store.
Marketing Experience
Retail In-Store Bakery trends...Modern Baking, Bakery Production and Marketing, Neilson reports, etc.
Other Relevant Experience
Expert is experienced with equipment specifications for cake decorating.

Fields of Expertise

Request Expert

Dev Tool:

Request: expert/retail-in-store-bakery-marketing-sales-and-supply-chain-food-service-branding-supply-chain
Matched Rewrite Rule: expert/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: experts=retail-in-store-bakery-marketing-sales-and-supply-chain-food-service-branding-supply-chain&page=
Loaded Template: single-experts.php