Expert Details
Retail In Store Bakery, Marketing, Sales and Supply Chain; Food Service Branding, Supply Chain
ID: 727501
North Carolina, USA
Expert also has intimate knowledge of fruit filling formulation and product marketing/sales, including supply chain purchasing and distribution. In each area Expert has extensive knowledge of the marketplace, trends, competitors and price elasticities.
Since 2007, Expert been appointed Adjunct Professor of Marketing at Employer. He has taken his 30+ years of experience into the classroom teaching the following subjects: Principles of Marketing, Business to Business marketing Management and International Marketing Management.
Expert also has two commercially successful patents which have been licensed exclusively to one of the worlds largest privately-held industrial and ingredient weighing firms.
Expert has also consulted for one of the largest, privately-held commercial baking companies. His applied expertise assisted the firm in making the "correct" strategic decision NOT to enter a segment of the market (food industry) where they did not possess core competencies and/or differentiated value that would distinguish the firm in the marketplace.
Expert has consulted for multiple groups in the area of Retail In-Store Bakery product Marketing, Merchandising, distribution and Sales. Expert has also consulted in the area of retail in-store bakery marketing of Artesian bread products, cakes, donut and dessert products.
His consulting covered current and future market trends, supply chain management, marketing and sales. Expert has consulted for the makers of Little Debbie Snacks.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1974 | Degree: MBA | Subject: Marketing and Finance | Institution: Creighton University |
| Year: 1972 | Degree: BSBA | Subject: Marketing | Institution: Creighton University |
| Year: 1969 | Degree: AA | Subject: Philosophy | Institution: Rock Valley College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2007 to Present | Employer: Undisclosed | Title: Adjunct Professor-Marketing | Department: Marketing |
Responsibilities:Expert teaches Principles of Marketing, B2B Marketing Management and has taught International Marketing Management. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2009 | Employer: IJ | Title: Territory Manager | Department: Food Service |
Responsibilities:Expert was responsible for developing an assigned territory for a broad range of food service products marketed to "street" and national accounts. |
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| Years | Employer | Title | Department |
| Years: 1985 to 2008 | Employer: HC Brill Company | Title: Corporate Bakery Account Manager | Department: Retail In-Store Bakery and Foodservice |
Responsibilities:Expert was a Regional Manager in the Southeast, Director of Marketing, Division Manager for Fruit/Soft Fillings, Developed the Company's Sales Training Program and Managed the Company's largest bakery distributor with 23 locations in the U.S. and Canada. |
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| Years | Employer | Title | Department |
| Years: 1982 to 1985 | Employer: Baker Perkins | Title: Director of Marketing | Department: Marketing |
Responsibilities:Expert developed the tactical and strategic marketing plans for (at the time) the world's largest manufacturer of commercial bakery systems...ovens, proofers, rounders, etc.Expert also started the Company's re-manufacturing division, which sought to purchase in the secondary Baker Perkins machinery, transport back to the plant for re-building/outfitting. |
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| Years | Employer | Title | Department |
| Years: 1975 to 1982 | Employer: Valmont Industries/Valley, Ne. | Title: Strategic Planning Director | Department: Corporate Planning |
Responsibilities:Expert held many positions during his time at Valmont: Strategic Planning Director;Electronics Division Manager; Director of Marketing; and Marketing Analyst. |
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| Years | Employer | Title | Department |
| Years: 1973 to 1975 | Employer: Omaha National Bank | Title: Manager Proof and Transit | Department: Proof and Transit |
Responsibilities:Expert's last position before leaving for Valmont Industries was as Manager of the Proof and Transit departments which balanced the bank's deposits to the Omaha Fed account daily.Expert arrived at the bank as its first Graduate Intern from Creighton University. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: to Present | Country / Region: Canada | Summary: Assisted in the development and marketing of retail in-store bakery products for BakeMark Canada. Products were destined for use at Costco Canada and Sobeys. |
Career Accomplishments
| Associations / Societies |
|---|
| Expert was awarded the first Graduate Internship in Business at Creighton University located in Omaha NE. Expert was also elected to Beta Gamma Sigma, a National Jesuit Honory Society. Expert is a visiting Professor of Marketing at Employer located in Boone NC. |
| Publications and Patents Summary |
|---|
| Expert has two US Patents that are commercially successful. |
Additional Experience
| Training / Seminars |
|---|
| Developed the sales training program for HC Brills 180+ in-house and field sales and marketing staffs. Introduced the HC Brill Company to the International Group called Krauthammer and Assoc. Expert was responsible for expanding the program with Krauthammer to include middle and senior management instruction. |
| Vendor Selection |
|---|
| Specifying and sourcing fruit components for filling products. Designed and sourced packaging, shipping and merchandising material for a new retail product successfully introduced in the produce section of the grocery store. |
| Marketing Experience |
|---|
| Retail In-Store Bakery trends...Modern Baking, Bakery Production and Marketing, Neilson reports, etc. |
| Other Relevant Experience |
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| Expert is experienced with equipment specifications for cake decorating. |