Expert in Retail Merchandising, Consumer Product planning, marketing and distribution.
Expert ID: 730578
Expert has 20 years of retail experience with special focus on Consumer Electronics Merchandising. He has successfully launched new categories for the retailers, and also turned around under-performing ones. His track record earned him numerous promotions and eventually became the Director of Merchandising for The Good Guys and managed a team of merchants who collectively oversaw all the personal, communication and IT categories like wireless, home office, PC, automotive and personal audio. Expert has the innate ability to analyze business trends, data and cultural factors and developed business solutions for growth. Besides the retail background, Expert also has 10 yrs of international experience working with offshore factories to launch new brands or products for the factories who wants to do business in US directly and not thru OEM. He was in charge of product planning, pricing, marketing and distribution strategy for various factories. Products launched include Streamer Sirius Satellite Radio, Proton TV, Jeep Seat and Calvin Klein Home Furniture, plus several others. In this capacity, Expert also has experience negotiated licensed brands like Internet Phones for Dummies, Jeep and CK.
He was in charge of developing the pricing, marketing, and distribution strategy for Calvin Klein Home Furniture. He produced the marketing material and price sheet and oversaw the construction of the Show Room in High Point. The first show at High Point resulted in signing up about 50 high end dealers from US, Mexico, Australia, including Macy's.
Expert may consult nationally and internationally, and is also local to the following cities:
San Jose, California - San Francisco, California - Sacramento, California - Oakland, California - Stockton, California - Fremont, California - Modesto, California - Salinas, California - Santa Rosa, California - Hayward, California