Expert Details
Retail Merchandising, Consumer Product Planning, Marketing, and Distribution
ID: 730578
California, USA
Expert is very highly skilled in analyzing business trends, data and cultural factors and developed business solutions for growth. Besides the retail background, Expert also has 10 years' international experience working with offshore factories to launch new brands or products for the factories who wants to do business in US directly and not thru OEM. He was in charge of product planning, pricing, marketing and distribution strategy for various factories. Products launched include Streamer Sirius Satellite Radio, Proton TV, Jeep Seat and Calvin Klein Home Furniture, plus several others. In this capacity, Expert also has experience negotiated licensed brands like Internet Phones for Dummies, Jeep and CK.
He was in charge of developing the pricing, marketing, and distribution strategy for Calvin Klein Home Furniture. He produced the marketing material and price sheet and oversaw the construction of the Show Room in High Point. The first show at High Point resulted in signing up about 50 high end dealers from US, Mexico, Australia, including Macy's.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1980 | Degree: BBA | Subject: Marketing | Institution: University of Houston |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2006 to Present | Employer: Undisclosed | Title: Marketing Consultant/Founder | Department: |
Responsibilities:Expert provides marketing consulting services focused primarily on new consumer product launch. Topics and services include brand development, pricing, sales and marketing strategy, and distribution. Major projects include Calvin Klein Furniture, Jeep Seats, VoIP for Dummies, and Circle Communications. |
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| Years | Employer | Title | Department |
| Years: 2011 to 2011 | Employer: Newegg.com | Title: Director of Merchandising | Department: Merchandising |
Responsibilities:Expert was in charge of pricing, promotion and presentation of all products on the site. Managed a team of 28 merchandisers. |
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| Years | Employer | Title | Department |
| Years: 2003 to 2006 | Employer: The Brix Group, Inc. | Title: VP/GM | Department: Global Product Division |
Responsibilities:Expert directed the business planning and sales strategies in expanding product offerings through the launch of new product categories outside of their traditional wireless and trucking industries. Product offerings included Proton LCD televisions, Streamer satellite radios, and European office furniture. |
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| Years | Employer | Title | Department |
| Years: 1997 to 2001 | Employer: Good Guys! | Title: Director of Merchandising | Department: Merchandising |
Responsibilities:He transformed a struggling electronics retail operation into a profitable one generating increased revenues and profits. Assumed direct accountability for the sales and margin management of the entire personal electronics category, including cellular, computer, home office, portable audio, telephone, video game and internet products and broadband services, totaling more than $250 million per year. Managed eight senior category managers and buyers. |
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| Years | Employer | Title | Department |
| Years: 1996 to 1996 | Employer: Best Buy | Title: Merchandising Manager | Department: Merchandising |
Responsibilities:Expert was responsible for the improvement of their wireless and home office business worth $300 million. |
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Language Skills
| Language | Proficiency |
|---|---|
| Chinese | He can read traditional Chinese and speak Cantonese fluently. And he can read simplified Chinese and speak Mandarin marginally. |