Expert Details

Expert in Retail, Wholesale Sporting Goods LATAM

Expert ID: 731413 Panama

Request Expert

Expert has been around sports his whole life. Since he was a kid, all of his activities were sports related; when his parents wanted to ground him, they took away basketball training or didn’t allowed him to go to the stadium to support my soccer team. Sports made him driven and passionate. Now as a father, Expert has translated that craving to his children teaching them how rewarding is to be active and competitive.

Expert holds a BA in finances and International Relations; a master degree in international business, and has always been concerned about new tendencies and alternatives in sales and sports marketing with numerous courses allowing him to be updated with the world of sports and sporting goods brands.

For the past twelve years, Expert has worked with top sports brands and has always been part of the teams involved in athlete’s endorsements and teams sponsorships while keeping my role in sales and product development. Expert was responsible for Nike’s campaign for Copa America 2001 in Colombia; it was his duty to keep relations with soccer teams’ sponsor by Puma in Colombia and Central America as well as the local production of teams gear from 2003 until 2007 and from 2010 until 2012.


Year Degree Subject Institution
Year: 2000 Degree: Masters Subject: International Business Institution: Universidad Jorge Tadeo Lozano
Year: 1996 Degree: BS Subject: Finances and International Relations Institution: Universidad Externado de Colombia

Work History

Years Employer Title Department Responsibilities
Years: 2014 to Present Employer: Undisclosed Title: Branch Manager Panama Department: Wholesale-Retail Responsibilities: He runs the store, keeps tracks of all transactions and closes deals.

P/L management

He monitors competition prices, range and activities

He ensures competitiveness in the market in line with the business development objectives

Years: 2003 to 2014 Employer: Workout Inc. Puma. Title: Regional Sales Manager Department: Commercial division Responsibilities: He established relations with key accounts to make Puma their preferred brand. He translated Brands strategies to key accounts with permanent communication and follow up plans to increase brand awareness and sell out percentage.
He ensured appropriate control measures are taken in order to achieve target objectives.
Monitored and report on market trends and competitors.
Provided realistic plans and forecasts on wholesale.
Years: 2000 to 2003 Employer: NIKE Athletic sports Inc Title: PLM Footwear Colombia Department: Responsibilities: He performed ongoing market research
He monitored the creation and development of products to ensure they met consumer demands
He participated in company’s regional meetings
He tracked customer satisfaction and measured product success
He implemented Future Sales program

International Experience

Years Country / Region Summary
Years: 2003 to Present Country / Region: Central America Summary:
Years: 2010 to Present Country / Region: Caribbean Basin Summary:

Additional Experience

Expert Witness Experience
Market research; business development; regional operations starup's
Training / Seminars
Economic legislation and External trade. Retail Math
Vendor Selection
Broad knowledge of regional retailers and wholesalers ( sporting goods, fashion brands, footwear)
Marketing Experience
Sales Cycle Process, Sports sponsorships, Wholesale
Other Relevant Experience
Bilingual Spanish-English

Language Skills

Language Proficiency

Fields of Expertise

Request Expert

Dev Tool:

Request: expert/retail-wholesale-sporting-goods-latam
Matched Rewrite Rule: expert/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: experts=retail-wholesale-sporting-goods-latam&page=
Loaded Template: single-experts.php