Expert Details
Retail, Wholesale Sporting Goods LATAM
ID: 731413
Panama
Expert holds a BA in finances and International Relations; a master degree in international business, and has always been concerned about new tendencies and alternatives in sales and sports marketing with numerous courses allowing him to be updated with the world of sports and sporting goods brands.
For the past twelve years, Expert has worked with top sports brands and has always been part of the teams involved in athlete’s endorsements and teams sponsorships while keeping my role in sales and product development. Expert was responsible for Nike’s campaign for Copa America 2001 in Colombia; it was his duty to keep relations with soccer teams’ sponsor by Puma in Colombia and Central America as well as the local production of teams gear from 2003 until 2007 and from 2010 until 2012.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2000 | Degree: Masters | Subject: International Business | Institution: Universidad Jorge Tadeo Lozano |
| Year: 1996 | Degree: BS | Subject: Finances and International Relations | Institution: Universidad Externado de Colombia |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2014 to Present | Employer: Undisclosed | Title: Branch Manager Panama | Department: Wholesale-Retail |
Responsibilities:He runs the store, keeps tracks of all transactions and closes deals.P/L management He monitors competition prices, range and activities He ensures competitiveness in the market in line with the business development objectives |
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| Years | Employer | Title | Department |
| Years: 2003 to 2014 | Employer: Workout Inc. Puma. | Title: Regional Sales Manager | Department: Commercial division |
Responsibilities:He established relations with key accounts to make Puma their preferred brand. He translated Brands strategies to key accounts with permanent communication and follow up plans to increase brand awareness and sell out percentage.He ensured appropriate control measures are taken in order to achieve target objectives. Monitored and report on market trends and competitors. Provided realistic plans and forecasts on wholesale. |
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| Years | Employer | Title | Department |
| Years: 2000 to 2003 | Employer: NIKE Athletic sports Inc | Title: PLM Footwear Colombia | Department: |
Responsibilities:He performed ongoing market researchHe monitored the creation and development of products to ensure they met consumer demands He participated in company’s regional meetings He tracked customer satisfaction and measured product success He implemented Future Sales program |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2003 to Present | Country / Region: Central America | Summary: |
| Years: 2010 to Present | Country / Region: Caribbean Basin | Summary: |
Additional Experience
| Expert Witness Experience |
|---|
| Market research; business development; regional operations starup's |
| Training / Seminars |
|---|
| Economic legislation and External trade. Retail Math |
| Vendor Selection |
|---|
| Broad knowledge of regional retailers and wholesalers ( sporting goods, fashion brands, footwear) |
| Marketing Experience |
|---|
| Sales Cycle Process, Sports sponsorships, Wholesale |
| Other Relevant Experience |
|---|
| Bilingual Spanish-English |
Language Skills
| Language | Proficiency |
|---|---|
| English | |
| Spanish |