Expert Details

Sales & Product Development in Waterless Cookware and Multi-Level Marketing.

ID: 723548 Wisconsin, USA

Over twenty years of experience in the Housewares Industry. Diverse background in the Direct Selling Industry that includes Sales and Management of high end consumer cooking utinsels. Thorough knowledge and history of "Waterless Cookware" Industry including low moisture cooking which retains vitamins and nutrients while using less fat. Expert knowledge of selling direct to consumer and in home sales such as "Party Plan" and "Multi-Level" marketing programs. Background also includes selling various types of cookware through "Big Box" retailers.

Managed the development of various houseware products for the "Direct Sales" Industry. Experience includes focus group and consumer surveys to determine market potential and working with outside design firms to enhance features and benefits for differentiation. Managed mutli disciplinary teams from the design and development stage through feasibility stage, worked with engineering for manufacturability and finally how to bring the product to market. Background is in "kitchen Electrics" and "Cookware" (both electric and non-electric).

Request Expert

Education

Year	Degree	Subject	Institution
Year: 1979	Degree: BS	Subject: Business	Institution: University of Wisconsin- Milwaukee

Work History

Years	Employer	Title	Department
Years: 2004 to Present	Employer: Undisclosed	Title: VP Strategic Program Development	Department: Sales
Responsibilities: He develops programs for National Accounts.
Years	Employer	Title	Department
Years: 1980 to 2003	Employer: Regal Ware, Inc.	Title: Director Private Label Accounts	Department: Sales
Responsibilities: He managed private label accounts for Direct Sales Division.

International Experience

Years	Country / Region	Summary
Years: 1996 to 1996	Country / Region: Japan	Summary: He managed a consumer focus group study for the development of new "waterless" cookware product line for Amway Corporation.
Years: 1996 to 1996	Country / Region: Taiwan	Summary: He managed a consumer focus group study for the development of new "waterless cookware" product line for Amway Corporation.

Additional Experience

Training / Seminars
Various cooking demonstrations.

Vendor Selection
Thorough knowledge of current Waterless Cookware market as well as the history of the Waterless Cookware market.

Marketing Experience
Hands on experience with every major company in "Waterless Cookware" industry.

Fields of Expertise

cooking, household appliance new product development, waterless cookware, construction zone, waterless, entrepreneurship, trade show, promotion, new consumer product development, consumer product marketing, marketing, food, frying, food storage, multilevel marketing