Expert Details

Expert in Search Engine Advertising (Paid Search and SEO), Social Media Optimization, Cross Digital Advertising, and Integrated Marketing

Expert ID: 723209 United Arab Emirates

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The failure of most new products proves that money can't buy success. The entire marketing psychology tell us that all successful products focuses on the buyer's or consumer's "needs, wants and desires." He can help you to determine your target customers needs. The Internet is a vast sea of online business opportunities, and if you get lost on that expansive ocean, then you're going to be adrift in the middle without direction and will eventually drown. In online business as well as any other business, focus is your compass. If you know who and what you're targeting, you'll be able to head straight for it.

The Internet has altered the standard for the entire ad world and traditional media have to respond by making their media platforms more interactive and result oriented. Internet advertising can be powerful and effective but it can also be confusing and expensive. It doesn’t have to be difficult and it doesn’t have to cost you an arm and a leg. You can find good, effective, and reasonably priced internet adverting opportunities but if you know where to look.

Expert can help you to focus your internet advertising and marketing strategies to best target your customers.

As you develop new ideas for how your customers could use your products and services, you need to learn to get your message across to your customers. In spreading this message, you should plan to be effective (saying the right things) and efficient (not wasting your effort or your customer's time). You also need to be aware of all the different channels by which you contact your market. When you have a polished message that is ready for presentation, controlling 'message inconsistency' becomes important whether you run a small or a big firm. Expert can help you create consistent marketing communications for your company.

SEO or Search Engine Optimization is a very crucial technique or process for people who depend on their websites to bring them business. Merely having an online presence by way of a website doesn't serve any purpose if various pages of the website are not optimized with search engines in mind.

SEO is a technique with the help of which one's site attains a position in search engine. Depending on how well the website is optimized and marketed will decide its position in Search Engines. Higher position will ensure higher traffic to the site, more visitors, which means more sales. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors. Search engine optimization is sometimes offered as a stand-alone service, or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site. Expert can work with you to ensure that you website is fully optimized for search engines.

To me internet marketing is a off shot of direct marketing. Therefore he'll consider direct marketing rules before designing and strategizing any SEM / Internet Marketing campaigns for the client. He considers it very important to go with the direct marketing SWOT analysis before jumping on to any online campaign.

Web design is part of starting a website (web development). With web development, the marketing aspects should be the driving force behind how the site is developed. There are so many things that can be, and often typically still are, done wrong from a search engine marketing perspective, but still allow you to have, by most measures, a fully functional and operational site. But rolling out a site that operates at less than it's full performance capabilities is not only a waste of time, it's a waste of money, even if you're not quite ready to put the thing into high gear. Accessible Web design is the art of creating webpages that are accessible to everyone, using any device. It is especially important so that people with disabilities - whether due accident, disease or old age - can access the information in Web pages and be able to navigate through the website.

Web Design of any website is a crucial and driving force to brand your online image and in Online Marketing design is a catalyst to bring visitors. Expert has the experience to assist with web design to best represent your product and marketing needs.

While evolving in this industry for last 12+ years i have got the opportunity to add few more colors into my skill set.
Those new areas of digital marketing what i am using to help blue chip corporate clients are analyzing consumer
demographics of target markets mainly by gathering offline data & online performance marketing campaigns data.

Likewise ecommerce focused campaigns are another group of clients where i help clients to refine their content &
context to enhance usability of the page and improve engagement features. Under this analysing competitors brand
positioning & their advertising channels. Optimize & monetize campaigns towards ROI.

Also helping creative teams to come up with flexible content that can be converge for other digital verticals. Currently
focus more on a VOD (video on demand) visual content where tv commercial can later smartly converge into short video
content to be use on various video platforms.


Year Degree Subject Institution
Year: 1992 Degree: BA Subject: Economics, Political Sciences Institution: University of Karachi

Work History

Years Employer Title Department Responsibilities
Years: 2007 to Present Employer: Undisclosed Title: Senior Cross Digital & Search Performance Marketing Manager Department: Interaction Responsibilities: As an Cross Digital Performance Marketing expert he is currently helping his company in these areas of Digital / Internet Marketing;

1. SEO campaigns (both onsite optimization & offsite optimization),

2. PPC campaigns (research, costing analysis, putting campaign strategy),

3. SMO (using blogs and other social media networks as a suppotive online channels to accelerate Organinc Marketing Campaign efforts),

4. Display Ads Campaign (helping online media planners in the selection of portals, material verification, launch campaign on double click ad server, monitor campaigns),

5. Campaign Performance Report Writing,

6. SEM proposal writing.
Years: 2007 to 2007 Employer: Nuture3 FZLLC (Dubai Media City) Title: Senior Search Engine Marketing Manager Department: E-Commerce Responsibilities: Defining e-marketing requirements for websites search engine optimization,

Contributing to development of documentation materials for e-CVs website,

Liaising with central development team in Dubai & UK on global issues and technical initiatives,

Co-developed global strategy and methodology for gaining greater volumes of relevant site traffic through multiple online channels,

Providing monthly global and local web statistics and measuring performance of search engine marketing campaigns,

Contributing to global e-CVs site redesign - competitor benchmarking, third party research, usability testing,

Contributing in editorial responsibility for all content on the e-CVs UK websites & blogs,

Website auditing & Re optimization of Dubai’s Top jobs& property Portal “Dubai Donkey.”
Years: 2006 to 2006 Employer: EZWSINET FZLLC - Dubai Title: Internet Marketing Consultant Department: Internet Marketing Responsibilities: Identify client’s business needs (online),
Chalk out client’s business site map plan,
Strategize, run and monitor PPC campaigns (Google Ad Words & Yahoo Search Marketing),
Align SEO (organic marketing campaign) simultaneously with Paid marketing campaigns.
Fully responsible for PPC & SEO related research work,
Assisting fellow team members in developing strategic content writing,
Conduct web analytics procedures for website analysis in the beginning & during the campaign,
Provide detailed PPC monthly reports along with web analytics facts & figures,
Coordinated objectives of senior management,
Focusing on to brand their name mainly through organic marketing.
Years: 2005 to 2006 Employer: E-Ingtech - UAE Title: Senior E-marketing Specialist Department: E- Marketing Responsibilities: His job is to reshape the company overall E strategies, Helping them out to formulate a robust E-CRM platform, Promoting their services through multiple online channels of marketing, Carrying out their SEO campaigns with a combination of Inorganic (PPC), Restructuring their SEO & E marketers recruiting procedures, Focusing on to brand their name, Helping them out to improvised their CMS solution, Re-engineering their approach towards website audition, Providing them a solid base of R&D, Outsourcing and Offshore Best Practices and Strategy, Development, Design and Delivery in the areas of Marketing Assessments, Developed email marketing campaigns, Analyzing impact of Internet technologies in Middle East Region, Preparing and analyzing online tracking reports, Managing multiple projects aimed at increasing competitive advantage, Reviewing corporate web page, recommended revisions, and completed all necessary updates.
Years: 2002 to 2005 Employer: Chilli Zone UK Ltd Title: Internet Marketing Manager & SEO Specialist Department: Internet Marketing Responsibilities: Coordinated objectives of senior management;
Scheduled, interviewed, and supervised employees;
Created, implemented, and monitored Campaigns for the clients;
Created & designed campaign formats tailored to specific client needs;
Evaluated and monitor global online marketing changes;
Psychoanalysis of product or services & price comparison;
Managed a team of website designers, graphic artists and Internet consultants;
Provided Internet advertising, website promotion, website design, and e-commerce services to companies that are already online or are planning an online presence.
Responsible for all phases of online marketing.
Organized and implemented online marketing Policy & strategy.
Extensive utilization of SEO & other marketing staff opportunites.

Additional Experience

Training / Seminars
Attended workshop with Google UAE during GITEX exhibition in Dubai in 2008

Marketing Experience
With my recent employer, Expert ran approximately 100s of campaigns with a total budget of $1 million. Some of the big names for whom he has designed, researched (regional, market, competitor and demographic), strategized and launched campaigns are Ford ME, Hyundai, Emaar, DHL, Aramex, Canon, Land Rover, Singapore Airlines, Citibank UAE, Fedex, Sony Ericsson & Etisalat.

These numbers are other than organic marketing campaigns (seo).

Inorder to be as precise as he could in terms of marketing trends and analysis, Expert has used couple of credible and best of industry online tools like the ones from Google, word tracker, keyword discovery and also gathering support from Double Click traffic trends (regional and demographics)
Other Relevant Experience
During the course of SEM related campaign analysis, Expert has also evaluated website health factor - advising clients regarding usability, accessibility, website navigational factors and also help them to put all the CTA elements on a website which could lead to conversions through their website.

Have an intermediate level of understanding and use of Adobe Photoshop and Dream weaver

Language Skills

Language Proficiency

Fields of Expertise

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