Expert Details

Expert in Senior executive, financial, business strategist in the cruise industry.

Expert ID: 735909 Florida, USA

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Expert advises senior executives on strategy, finance, accounting, business development, and marketing. Her clients benefit from her extensive global experience in the travel, hospitality, retail, manufacturing, and media industries. Earlier, Ms. Expert held numerous executive positions with Royal Caribbean Cruises Ltd. (RCL), including serving as the senior financial officer reporting to the CEO for Royal Caribbean International with over $5 billion annual revenue. She led the integration of the $1.3 billion acquisition of Celebrity Cruises into RCL, enabling Celebrity to be a profitable brand. Also, Ms. Expert directed core operations for international business (Latin America, Europe, and Asia Pacific) including strategy, finance, information technology, marketing, sales, and human resources, driving international business to grow from 30% to 50% of total business. She managed the accounting and financial reporting for RCL’s initial public stock and debt offerings, and led the company’s transition from that of a private to a public company. Previously, Ms. Expert was Controller for Summit Communications and Assistant Controller for Cox Enterprises. She began her career at PwC in Atlanta. Ms. Expert graduated from McIntire School of Commerce, University of Virginia with a B.S. Accounting, and is a CPA in the State of Georgia.

Expert may consult nationally and internationally, and is also local to the following cities: Miami, FL

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Education

Year Degree Subject Institution
Year: 1979 Degree: B.S. Subject: Accounting Institution: University of Virginia

Work History

Years Employer Title Department Responsibilities
Years: 2013 to Present Employer: Undisclosed Title: Strategic Business, Finance and Marketing Consultant Department: Responsibilities: Advises a range of clients in the travel and hospitality, health and wellness, and retail sectors on strategy, business development, finance, accounting, and marketing. In addition, provides guidance to investment firms on the travel and hospitality sector and adjacent businesses for investment opportunities.
Years: 2011 to 2012 Employer: Royal Caribbean Cruises Ltd. Title: Vice President, International Market Services Department: Responsibilities: Directed core operations for international business (Latin America, Europe, and Asia Pacific) including finance, information technology, marketing, sales, human resources, and reservations, as international business grew from 30% to 50% of total corporate business
Years: 2005 to 2010 Employer: Royal Caribbean Cruises Ltd. Title: Vice President, Brand Finance and Administration Department: Responsibilities: Served as the senior financial officer reporting to the CEO for Royal Caribbean International with over $5 billion annual revenue.
Years: 2001 to 2004 Employer: Royal Caribbean Cruises Ltd. Title: Vice President, Customer Loyalty and eMarketing Department: Responsibilities: Created comprehensive marketing programs across all channels, which increased brand awareness, bookings, and revenue yields.

Launched a fully interactive consumer website with booking functionality, an important component to the increase in direct business and lower commission costs.
Years: 1999 to 2000 Employer: Royal Caribbean Cruises Ltd. Title: Vice President, Market Planning Department: Responsibilities: Led product marketing in the construction of new ships with focus on product enhancements to improve the guest experience and increase profits.
Years: 1997 to 1998 Employer: Royal Caribbean Cruises Ltd. Title: Vice President, Strategic Planning Department: Responsibilities: Developed the first strategic plan through management participation, leading to approval of the new process and plan by the Board of Directors.

Led the integration of the $1.3 billion acquisition of Celebrity Cruises into RCL, enabling Celebrity to be a profitable brand.
Years: 1994 to 1996 Employer: Royal Caribbean Cruises Ltd. Title: Director, Sales Planning and Administration Department: Responsibilities: Introduced sales systems to lower distribution costs and elevated relationships through CRM initatives for B-to-B and B-to-C business.
Years: 1991 to 1993 Employer: Royal Caribbean Cruises Ltd. Title: Director, Assistant Controller Department: Responsibilities: Managed the accounting and financial reporting for RCL’s initial public stock and debt offerings, and led the company’s transition from that of a private to a public company.

Career Accomplishments

Licenses / Certifications
CPA State of Georgia

Fields of Expertise

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