Expert Details
Senior Manager, Member Engagement
ID: 735830
United Kingdom
Operational Expertise.
Financial Planning.
Strategy Planning.
Team Development & Leadership.
Critical Thinking.
Change Management.
Campaign Marketing.
I am passionate about member engagement, and excel at maximising ROI throughout the customer journey. I currently own the global comms strategy, and advise on engagement throughout the member journey, but with 15 years experience in Panel and Operations Management, I am very versatile. I have extensive knowledge of campaign management (Adobe), panel recruitment, engagement and quality control of online panels, sample only marketing and sales, supplier management, project management, client management and line management.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2002 | Degree: BSC | Subject: Mathematics and Management | Institution: University of Manchester |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2018 to Present | Employer: Undisclosed | Title: Senior Manager, Member Engagement | Department: Panel Marketing |
Responsibilities:I currently manage the Campaign Marketing and Rewards teams, and own the global comms and reward strategies to engage and retain our members (Over 100 panels globally). I also advise on engagement throughout the member journey, both for existing panels and research projects and new intiatives.With 15 years experience in Panel and Operations Management, I am very versatile. I have extensive knowledge of campaign management (Adobe), creation of Consumer and Business panels, panel recruitment, engagement and quality control of online panels, sample only marketing and sales, supplier management, project management, client management and line management. |
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| Years | Employer | Title | Department |
| Years: 2012 to 2018 | Employer: Nectar Loyalty (Sainsbury's) | Title: Panel Associate Director | Department: Intelligent Research |
Responsibilities:Responsible for the panel strategy of three online consumer panels, consistently delivering year on year revenue growth.Set up new panels, including B2B and ground-breaking online eye-tracking panel; creating panel proposition, all comms, websites, recruitment and incentive processes. Strong focus on retention, and designing CRM and engagement programmes for the panels. Managing the monthly financial reporting, and long range financial planning. Transitioning panel from old to new supplier, negotiating contracts, creating business case and strategic plans. Led GDPR preparation on panels. |
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