Marketing Executive with more than 25 years of experience working in Fortune 100 companies and global professional services organizations. Integrated media leader with a proven history of building innovative marketing platforms and campaigns that create brand equity and generate millions of dollars in incremental revenue. Expert at driving media plans and execution across channels, capturing audiences, building engagement and generating sustainable growth in both new and existing markets. Excels at designing omni-channel marketing campaigns based on data and insights and then leveraging analytics to optimize effectiveness, scale implementation and maximize revenue. Takes an analytical, results-driven approach while maintaining focus on innovation and learning.
Institution: University of North Carolina at Chapel Hill
Degree: Bachelor of Science
Institution: Georgia Institute of Technology
Years: 2018 to Present
Title: Head of Marketing, Media & Customer Acquisition
Responsibilities: Responsible for Comapny’s global marketing strategies and programs across media platforms including television, digital, social, content and search. Control a budget of $150MM+ across B2C and B2B marketing. Manage brand marketing, media and channel teams of 70+ employees. Responsible for delivering full-funnel media and marketing strategies that maximize the effectiveness and efficiency of media across 14 brands. Focused on accelerating revenue growth, consumer engagement, e-commerce sales and new customer acquisition.
Years: 2010 to 2018
Employer: Bank of America
Title: Senior Vice President - Enterprise Media Activation
Responsibilities: Executive leader of Bank of America’s Enterprise Media Activation Center of Excellence. Responsible for global paid media strategies and investments across traditional, digital and social channels. Oversaw all media activation and optimization while also leading channels including advanced TV, display, paid search, SEO, social media, digital content/video and integrated campaign programs for the Bank of America enterprise including Merrill Edge, Merrill Lynch and US Trust. Responsible for end-to-end campaign strategies, media planning and campaign development, brand and product positioning and channel innovation strategies.