Request Expert

EXPERT has extensive experience designing and conducting complex marketing research projects, and in incorporating research results into marketing and business strategies for major corporate industrial and products clients. For example:
- He conducted research to determine market segmentation and priority, buying decision processes at all stages of the value chain, competitive dynamics, and product value and pricing strategy for a family of new building products, characteristics of competitive materials and processes.
- He planned and conducted an extensive set of marketing research studies to identify applications and competitive materials to target with a new engineering polymer, including determining market segmentation and priority, buying decision processes at all stages of the value chain, competitive dynamics, and product value and pricing strategy.
- Based upon field research, he devised technology licensing strategy, negotiated licenses, and developed marketing strategy for a decorative building material.

EXPERT has extensive experience conducting marketing research projects, managing market and business development programs, and developing marketing and business development strategies for:
- chemicals and plastics producers
- intermediate chemicals and polymers converters
- professional and consumer end users
His experience includes materials such as:
- polyester intermediates, oligomers, and polymers (terephthalic acid and DMT, other organic acids and glycols) and unsaturated polyester resins; physical and chemcial recycle of polyesters
- nylon intermediates and polymers (adipic acid, otehr organic acids, diamine)
- polyurethane raw materials, ingredients and formulations (ester and ether polyols, PTMEG, isocyanates)
- epoxies and epoxides
- organic solvents and intermediate materials
Conversion industries and processors, including:
- coatings formulators
- injection molding
- film and sheet extrusion
End user industries, for example:
- building materials distribution, contractors, architects, designers
- medical devices
- consumer electronics
- commercial and consumer housewares, sports bottles
- infant care products including bottles
- eyewear and ophthalmics
- specialty decorative glazing products, security glazing
- alternative energy
- bio materials and bio fuels, biodegradable plastic
- fossil fuels
- clean coal, gasification

EXPERT developed and executed business strategies and market development programs for a spectrum of technology intensive business ventures, for example:
1. He led development of business plan and acquisition strategy leading to creation of subsidiary providing Business Processing Outsourcing services in the Health, Safety and Environmental area.
2. He led development of business plan for a new industrial chemical, and he led the global market development sales team.

The EXPERT was instrumental in planning and implementing key elements of client's Stage Gate process and in leading Stage Gate project teams.

PROBLEM: Client needed an actionable segmentation of the approx 75,000 home builders in the US, to guide introduction of new building product.

SOLUTION: conducted a portfolio of marketing research projects: in-depth interviews with national, regional and local builders; focus groups; interviews with workers and managers at construction sites; telephone survey of building products dealers. Expert developed and presentated analysis and recommendations to corporate leaders and collaborated with business managers to create and execute market development strategy and plans.

RESULT: Client incorporated Expert's recommended market development approach into the successful launch of the new product. PROBLEM: Client's R&D had developed a new specialty polymer formulation but lacked insight about its potential applications "fits" and its value versus incumbent materials.

SOLUTION: Expert designed and executed a series of anonymous internet based panel discussions among polymer and end user industry experts, identifying attractive end uses and strengths, weakness and potential value vs incumbent materials. Expert presented conclusions and recommendations regarding market development targets, priorities and programs to R&D and corporate leaders.

RESULT: Client adopted Expert's recommendations and engaged the Expert to conduct detailed marketing research programs in high priority segments. Client successfully introduced dthe newpolymer formulation into multiple market segments. PROBLEM: Client's R&D had developed a new process to make a significant industrial chemical, but Client lacked insight as to its value vs existing manufacturing processes.
SOLUTION: Expert designed a business research program, and engaged and managed third party experts to analyze competitive process economics, raw material logistics, and downstream integration of current producers. Building on these results, Expert conducted additional research to assess each producer's competitive positioning and strategic intent. Expert provided assessment of the competitiveness of the new process technology to R&D and business leaders, including analysis and prioritization of potential partners and competitors.
RESULT: Expert recommended commercialization targets and strategies, including technology licensing approaches not previously considered by Client. Client is in on-going licensing discussions.