Expert Details
Sponsorship and Marketing Measurement; Sponsorship Strategy in Sports & Live Events
ID: 737999
California, USA
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2024 | Degree: MBA | Subject: TBD | Institution: Harvard Business School |
| Year: 2017 | Degree: BA | Subject: Economics | Institution: Stanford University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2018 to Present | Employer: Undisclosed | Title: Manager, Partnership Strategy | Department: Sponsorship |
Responsibilities:Works in a strategy & analytics role to craft sponsorship proposals, maximize partner ROI, and support partner renewals amid the company's historic return, move into the world-class stadium, and Super Bowl (undisclosed) championship in home stadium. Created and now lead an insights & sponsorship measurement group within the Partnership Strategy umbrella.Part of the team that was #1 in new business revenue in 2021 and among the top NFL clubs in sponsorship revenue. • Lead partner ROI tracking, strategy, and analytics, including producing live dashboards showcasing value, highlights, and optimization recommendations. Serve as a consultant for brand partners and conduct custom brand lift studies to showcase ROI. Primary contact for Wasserman, Socialbakers, YouGov, and Zoomph relationships and lead annual review and recommendation to C-Suite executives on six-figure investment in these resources • Analyze data from multiple resources to inform valuation of sponsorship assets/rate card • Support sponsorship sales and activation teams in client meetings • Lead development of best practices and case studies for internal and external use |
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| Years | Employer | Title | Department |
| Years: 2017 to 2018 | Employer: Universal McCann | Title: Associate | Department: Portfolio Management |
Responsibilities:Supported Fitbit as it transitioned from its bread & butter fitness trackers into the launch of its inaugural smartwatch products, adjusting to the changing fitness tech industry and competitor pressure that challenged its once dominant market share.• Used qualitative and quantitative research to develop consumer insights, strategy, and budget allocations to help form a well-targeted media plan for the client • Provided weekly analytics insights • Led management of branded content creation with Time Inc., Hearst, and PopSugar • Used Prisma, Google DCM, comScore, Scarborough, Simmons, Media in Mind, MRI, Kantar Stradegy for partner research, campaign trafficking and management |
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