Expert Details

Expert in Synthetic Lubricant Business from Oleo and Petrochemical Sources, Marketing Strategies

Expert ID: 725175 Ohio, USA

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The area of applied organic chemistry is very broad. He will specifically target the application of organic esters and oligomers of C8-C12 alphaolefins in the areas of synthetic and biodegradeable lubricants. He also offers an knowledge base and resource for lower cost alternatives for certain organic acid sources.

He has expertise in taking business concepts in these areas of applied chemistry and evaluating them with the emphasis on building a business plan to commercialize the development into a viable business. he will look at competitive analysis of the industry, capability analysis of your business with a strong emphasis on the costs of entry into the marketplace and the resultant expectations of success and profit.

After a thorough analysis of the opportunity, he has the capability to set up and implement a mutually agreed upon strategic business plan. This plan would include a pro forma profit and loss statement, with specific steps necessary to achieve your goals.

With either an established business or a new business, he is capable of outlining the needs for business success, determining the progress points and structure needed for making business decisions.

He is able to provide the proper setting so that your business and people can be judged by the criteria that counts. He has experience in analyzing the proper distribution scheme for the product within your company. He has vast experience selecting, organizing, training and assisting both direct or distributor avenues to market.

A thorough of the marketplace that you are considering, and where you can fit with the investment you are considering and the manpower you have access to.

His portfolio of product expertise includes - Industrial chemical product lines that encompass fatty acids, alcohols, esters and associated petrochemical sidestreams that are used in lubricants, additive systems, friction modifiers and metalworking fluids

He is able to assist you with expansion of product lines and technical expertise to introduce new products and technologies.

He has developed and introduced new products into the marketplace. What resources are really necessary? How much should it cost? What is a reasonable time line for success? This is where his long career in the area will add to your program

He is able to assist your marketing and research staff with the financial justifications for looking at research as a business within your business. Where should research dollars be spent? What products can and should be justified?

He has participated in a Due Diligence study for a major international oleochemical acquisition

Expert may consult nationally and internationally, and is also local to the following cities: Indianapolis, Indiana - Muncie, Indiana - Anderson, Indiana - Columbus, Ohio - Cincinnati, Ohio - Dayton, Ohio - Springfield, Ohio - Hamilton, Ohio - Lexington, Kentucky - Louisville, Kentucky

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Year Degree Subject Institution
Year: 1963 Degree: B.S. Subject: Biology/ Chemistry Institution: College of the Holy Cross
Year: 1982 Degree: Executive Program Subject: Business Management Institution: University of Cincinnati

Work History

Years Employer Title Department Responsibilities
Years: 1999 to 2004 Employer: Cognis Corporation Title: Business Manager - Lubricant Chemicals Department: Functional Products Responsibilities: Management of the Lubricant Chemicals business, which includes oleochemicals, derivative products, and fatty acids to the lubricant chemical industry
Years: 1989 to 1999 Employer: Henkel/Cognis Title: International Market Manager Department: Synthetic Lubricants Responsibilities: Commercialization of Synthetic Gear and Transmission Lubricants for the Trucking Industry Worldwide
Years: 1977 to 1989 Employer: Quantum/Emery Chemicals Title: Group Manager - Synlubes Department: Synthetic Lubricants Responsibilities: Establishment of venture business in Synthetic Lubricants, including Esters, PAO and Compounded Lubricants

International Experience

Years Country / Region Summary
Years: 1994 to 2000 Country / Region: Western Europe Summary: Venture business study and setup of major European Equipment manufacturers for approval processes for synlubes

Additional Experience

Training / Seminars
Cold Weather Lubrication - STLE Paper, Using Group 5 basestock in Synlube markets - ILMA, Ester Presentations - ILMA, Distributor Training Seminars
Vendor Selection
Industry Contacts in lubricant additive, oleochemical and ester manufacturers
Marketing Experience
Thorough knowledge of use of Group 5 materials in manufacture of Synlube as well as their use in eco friendly lubricants
Other Relevant Experience
Development of a business and marketing plan for new lubricant product introductions

Language Skills

Language Proficiency
French He is capable of reading of some documents

Fields of Expertise

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