Expert Details

Expert in Technology, Start Ups, Aviation, Retail, Airports

Expert ID: 733699 United Kingdom

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Over 30 years experience in ICT and low voltage systems. Over 5 years experience on advice for start ups and introduction of new technology related solutions in existing markets.

Expert has over 18 years experience in Operational Readiness and Airport Transfer.

Expert is the founder of PeC Consult, a consultancy practice on business and technology with a strong focus across several industries including IT and Telecommunications, Airports, Airlines, Hotels, Restaurants, Rail & Bus, Construction, Mining and Marine. He brings in over 25 years of experience at the crossroads of business and technology.

He has had assignments on defining and implementing sales strategies and new business development at technology companies throughout Europe. At the same time he has taken assignments on disruptive technologies, including digital, mobility, SaaS, self service, automation, managed services. Expert, in his role as Vice President Sales, led the Travel and Hospitality division in Europe, the Middle East and Asia for NCR, the global supplier of self service solutions across the industries of Retail, Hospitality, Travel and Banking.

He was instrumental to grow new markets and expand the solution‘s portfolio from Airports to Airlines to Hotels to Car Rental, as well as Transport. Prior to this he served 14 years with SITA, a global player of IT for the Air Transport industry, where he played a number of senior executive management roles related to taking responsibility for the extensive project portfolio of airport solutions across Middle East, Africa and Asia initially.
In a subsequent role as General Manager and Managing Director of a joint venture with a German airport, Expert provided leadership and was key for the related business turnaround and improvement of the associated IT services as a result of this M&A exercise.

Banking on his experience on outsourcing and large deals, Expert provided in his most recent role as Director of Business Development, direction for new ventures and large deals in the European and US markets and was responsible for the development of strategic partnerships with business partners in the Aviation industry. Expert holds a Certificate in Business Administration from the University of Ottawa and a BS in Accounting from Universidad Católica Santa María.

Expert is a recognized expert in innovation and technology, as well as in new markets and business turnarounds.


Year Degree Subject Institution
Year: 1984 Degree: MBA Certificate Subject: Business Administration Institution: University of Ottawa

Work History

Years Employer Title Department Responsibilities
Years: 2015 to Present Employer: Undisclosed Title: Director Department: Consultancy Responsibilities: Identifies engagements for consultancy on technology items related with Aviation, Airports, Retail
Years: 2013 to 2015 Employer: NCR Title: Global Vice President on Travel Department: Sales Responsibilities: Manages sales development and account management for Rest Of the World markets.
Years: 2000 to 2013 Employer: SITA Title: Director Department: Business Development Responsibilities: Develops opportunities for IT outsourcing and introduction of new technologies. Manages large and complex deals and projects.

International Experience

Years Country / Region Summary
Years: 1989 to 2015 Country / Region: Germany Summary: Consulting and Sales
Years: 1989 to 2015 Country / Region: Middle East with emphasis on UAE Summary: Business Development and Project Management
Years: 1989 to 2015 Country / Region: USA Summary: Business Development
Years: 1989 to 2015 Country / Region: Europe: UK, France, Spain, Italy, Portugal, Netherlands Summary: Business Development and Sales
Years: 1989 to 2015 Country / Region: Asia with an emphasis on China and India Summary: Business Development and Sales
Years: 1989 to 2015 Country / Region: Middle East Summary: Consultancy and Advice
Years: 1989 to 2015 Country / Region: Southafrica Summary: IT Operations
Years: 1989 to 2015 Country / Region: Magreb Countries in Northern Africa Summary: Programme Management

Career Accomplishments

Associations / Societies
PADI, Advanced Open Seas Scuba Diver
Licenses / Certifications
PMP, 2009 - 2012
Professional Appointments
Adviser to the General Authority of Civil Aviation in Saudi Arabia on the privatization of the aviation and readiness of new airports

Language Skills

Language Proficiency
English Fluent
German Fluent
Spanish Fluent
French Beginner

Fields of Expertise

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