Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at info@intellex.com.

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Expert Details

Toy, Game and Digital Content Media

ID: 734938 Massachusetts, USA

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“It’s all about the fun” has been a consistent theme in the 30 year career of interactive entertainment executive for this expert. As the former CEO of three well known game companies, Expert is closely associated with great game brands such as Monopoly, Trivial Pursuit, Frogger, Star Wars, Roller Coaster Tycoon, and NASCAR. Throughout his career, he has skillfully integrated fun and engagement on constantly evolving hardware platforms, keeping brands energized and relevant in the process. Expert is passionate about nurturing classic brands to deliver to the next generation of kids in new and improved ways, and he also maintains an intense curiosity and excitement about new product innovation.

Expert is well known for growth business opportunities within organizations that did not exist before he created them. He is a uniquely intuitive and strategic thinker who can expand existing markets and develop new markets. He has worked with great brands such as Hasbro Games, Disney (Lucas/Marvel), Warner Brothers, Comcast, Sony, Microsoft, Universal Studios, Nickelodeon, PlayStation, Xbox, Apple, Android, and Facebook. He was on the founding team of the popular McDonalds/Monopoly promotion and started the licensed, “Scratch-Off-Ticket” market. He has published over 300 licensed interactive games in the global market. Expert was also the COO of STEM based toy company, K’NEX. Expert has a massive and relevant network of game industry, corporate partners and top game retailer contacts. He has also successfully negotiated numerous mergers and acquisitions.

Expert's entrepreneurial experience includes inventing and holding a patent for “Movie Games,” an
In-Theater Interactive Entertainment platform that allows interaction with games on the movie screen. As a NASCAR games publisher, his company created the weekly award-winning NASCAR Heat Animation TV programming for NBCSN from digital game assets. He has worked on robotic games, flying drones, voice to text, AR, VR, an educational children’s television series, social media, golf technology and children’s wi-fi cellphone development.

Expert enjoys working with partners to break the mold, challenge the status quo, forge new paths and lead teams. He is a gifted and passionate presenter and the most prepared executive in the room. His differentiator is the fact that he is energized by change and innovation and he thoroughly enjoys nurturing teams to successfully maximize shareholder value. His life-long passion for the evolving games industry motivates him and is contagious to his team.


Offer a full range of consulting services and consider my business to be a "one-stop solution" for all of your toy and game requirements. Understand financials, strategy and have a deep and broad list of professional contacts. Enjoy creativity and brainstorming to get to the best solution. Willing to dig deep and do the dirty work to get to the bottom of an issue. Work as a team player who offers clients all sorts of business and tactical solutions.

Education

Year Degree Subject Institution
Year: 1999 Degree: Executive Financial Degree Subject: Finance Institution: Columbia Unicersity

Work History

Years Employer Title Department
Years: 2001 to 2018 Employer: (Undisclosed) Title: Owner Department:
Responsibilities:
Manage consulting services company with multiple clients in toys and games. Serve on several private and public boards. Successfully raised over $40 million in startup capital. “One-stop solution” in all phases of digital entertainment including games, social, music and sports. Partners included Hasbro, Sony, Microsoft, Lucas, Marvel, Disney, Toyota, Monster Energy, Xfinity, Coca-Cola and many toy and game companies
Years Employer Title Department
Years: 2016 to 2018 Employer: (Undisclosed) Title: Board Member and COO Department: Toy Construction
Responsibilities:
Focused on Amazon sales, expanding to China and growing the K’NEX STEM toy line. Sold to Amazon educators. Developed first mobile VR app. Earned China cert on over 20 K’NEX STEM toys.
Years Employer Title Department
Years: 2015 to 2017 Employer: NASCAR Digital Games Title: Founder and Director Department:
Responsibilities:
Acquired exclusive license to NASCAR digital games. Secured initial PE funding, brought in additional investors, implemented business plan, created synergy within NASCAR, hired all staff, secured proven developers, Monster Games and Firebrand Games to create video and mobile racing games. Raised over $16 million in capital. Rebuilt NASCAR Games business from ground up between 2014 and 2017. Restarted NASCAR game development for console and mobile games. Increased revenues from less than $1 million to over $10 million during this period. Wrote initial NASCAR HEAT eSports business plan.
Years Employer Title Department
Years: 1995 to 2001 Employer: HASBRO Interactive Title: Senior Vice President/CEO Department:
Responsibilities:
Created business plan and built video game, PC game and internet company from scratch. Generated over $600 million in cumulative sales in six years. Hired 550 employees. Published Frogger, NASCAR, Wheel of Fortune and #1 hit, Roller Coaster Tycoon, and hundreds of other fun games. Successfully sold division to French game developer, Infogrames. Founder of (Undisclosed) which grew to over $200 million in annual sales. Published #1 PC game, Roller Coaster Tycoon, PS1 game hit, Frogger, created “Smart Toy Category” with Star Wars CD-ROM Play-Sets. Successfully sold business to Infogrames in 2001 at $275 million value. Acquired over ten companies for Hasbro, including the purchase of Atari, MicroProse and Wizards of the Coast. As an entrepreneur, built and sold four mobile game companies. Created investor value via licenses and revenues; rolled up to create mass market game publishers. Managed classic brands such as: Monopoly, Trivial Pursuit and NERF. Transformed classic Hasbro brands from games and toys to interactive
entertainment brands. Part of founding McDonald’s/Monopoly promotion and licensing Scratch-Off Lottery Tickets.
Years Employer Title Department
Years: 1973 to 1995 Employer: Parker Brother Games Title: HELD VARIOUS POSITIONS IN MARKETING, SALES, RESEARCH & DEVELOPMENT Department: Marketing, Sales, R&D
Responsibilities:
General Mills consumer product management system. Highlights include 22 years of profit growth, NERF brand expansion to outside, #1 publisher of Atari games, success of Elefun, Catch Phrase and Bop-It, acquiring domain name, “games.com.”

International Experience

Years Country / Region Summary
Years: 1985 to 2001 Country / Region: World / Europe Summary: Built and managed Parker Brothers Games International business. As CEO of Hasbro Interactive, total P&L responsibility for all parts of the world. Build global network to sell video games and digital downloads.

Career Accomplishments

Professional Appointments
Sales channel expert with proven success at opening national accounts such as: GameStop, Walmart, Target, TRU, Best Buy, Amazon and many other accounts. Successful sales into toys, games, video games and educational toys categories. Opened and operated Apple iOS, Android, Steam, PSX and X1 digital sales.

Managed and operated several venture capital businesses for Leo Capital Holdings, Kodiak Venture Partners, Development Corporation, HC2 and Cathay Equity.

Additional Experience

Expert Witness Experience
Served as an expert witness for Hasbro in a inventor and IP dispute. Provided expert witness services for toy inventor industry standards and IP description.

Provided expert witness services to Trivial Pursuit owner Horn Abbot in a Canadian Law Suit about trademark protection.

Was the key witness in an internet domain name dispute with the word game Scrabble between Hasbro and Mattel.
Marketing Experience
Proven success marketing expert. Created over 200 TV commercials, purchased over $500 million in media and build innovative social media programs.
Other Relevant Experience
PERFORMANCE INDICATORS
SVP/GM of Hasbro and Founder of Hasbro Interactive which grew to over $200 million in annual sales. Published #1 PC game, Roller Coaster Tycoon, PS1 game hit, Frogger created “Smart Toy Category” with Star Wars CD-ROM Play-Sets. Successfully sold the business to Infogrames in 2001 at $275 million value.

Acquired over ten companies for Hasbro, including the purchase of Atari, MicroProse and Wizards of the Coast. As an entrepreneur, built and sold four mobile game companies. Created investor value via licenses and revenues; rolled up to create mass market game publishers.

Built successful digital entertainment consulting and licensing business through Expert Entertainment. Successfully raised over $40 million in startup capital. “One-stop solution” in all phases of digital entertainment including games, social, music, and sports. Partners included Hasbro, Sony, Microsoft, Lucas, Marvel, Disney, Toyota, Monster Energy, Xfinity, Coca-Cola, and many toy and game companies.

Rebuilt NASCAR Games business from ground up between 2014 and 2017. Restarted NASCAR game development for console and mobile games. Increased revenues from less than $1 million to over $10 million during this period. Wrote initial NASCAR HEAT eSports business plan. Served (2016-2018) as Board Member and COO for STEM toy company, K’NEX. Sold K’NEX to Basic Fun! in 2018.

Managed classic brands such as Monopoly, Trivial Pursuit and NERF. Transformed classic Hasbro brands from games and toys to interactive
entertainment brands. Part of founding McDonald’s/Monopoly promotion and licensing Scratch-Off Lottery Tickets.

Sales channel expert with proven success at opening national accounts such as: GameStop, Walmart, Target, TRU, Best Buy, Amazon and many other accounts. Successful sales into toys, games, video games and educational toys categories. Opened and operated Apple iOS, Android, Steam, PSX, and X1 digital sales.

Managed and operated several venture capital businesses for Leo Capital Holdings, Kodiak Venture Partners, Development Corporation, HC2, and Cathay Equity.

Fields of Expertise

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