Expert Details

Expert in Toy Industry

Expert ID: 735417 New York, USA

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Expert is the Founder and Chief of a global toy company, a consultancy to U.S. and international toy companies since 1994. Expert is also publisher of Global Toy News, a web-based magazine founded in 2009 that covers toy industry news and provides resources to the toy industry.

At his company, he provides a full range of consulting services on all aspects of the business of play. This includes serving as an expert witness, assisting inventors with intellectual property representation, prototype and product development, product licensing, branding, and packaging analysis, and connecting them with toy manufacturers and retailers. He also assists the United States and international toy companies, including manufacturers and importers of consumer toy products, with developing business models for the toy industry and children’s media markets. He also conducts primary, secondary, and experiential research and analysis for clients to assist them with penetrating new channels of trade or to expand current ones within the toy market.

Expert has provided expert witness testimony to a number of companies including Hasbro, DC Entertainment, Warner Brothers, Rubiks Cube, and Lanard Toys.

Expert co-produces the annual Toy Talks Forum in Guangzhou China and regularly attends and participates as a guest speaker at various toy industry events and trade shows in New York, Hong Kong, Shanghai, China, Nuremberg, Germany, and Sao Paulo, Brazil.

Due to his experience and expertise in the toy industry, he has been interviewed by hundreds of global media outlets, including ABC News, CNN, MSNBC, the New York Times, and Newsweek, regarding toy industry issues. Expert is a voting member of the National Toy Hall of Fame Selection Committee.

Expert has appeared as an expert witness in a number of cases. As an example, in a case in which he represented defendant DC Entertainment, he demonstrated the clear differences not just in the characters but in the demographics between Hasbro's Transformer Bumblebee character and DC's Bumblebee character. Recently, because of his knowledge of Target's sourcing and buying practices, he was able to make the case that Target had pirated intellectual property from his client, Lanard Toys. Target settled the day after he testified.


Year Degree Subject Institution
Year: 2006 Degree: Masters Subject: Global Management Institution: University of Phoenix
Year: 1969 Degree: Bachelor of Arts Subject: English Literature Institution: University of Richmond

Work History

Years Employer Title Department Responsibilities
Years: 1994 to Present Employer: Undisclosed Title: Founder and CEO / Publisher Global Toy New Department: Responsibilities: Providing oversight for all services which include consulting and working as intellectual property agents.

Career Accomplishments

Associations / Societies
Toy Hall of Fame - Voting Member
National Toy Hall of Fame Selection Committee
Spielwarenmesse German Toy Fair Reresentative to the United States
Hobby db, Board of Advisors
Fatherly, Board of Advisors
Liberty Hall Museum, Toys Through Time Board of Advisors
Chicago Toy and Game Fair Advisory Board
Toy Industry Association Strategic Planning Committee
Toy Industry Association PlayCon Convention Committee
Kapi Awards Committee
Awards / Recognition
ABRIN Brazilian Toy Fair, Sao Paulo Brazil
AIJU Children’s Products Conference, Ibi Spain
American Booksellers Association Book Expo, Washington, DC USA
CES, Las Vegas
Chicago Toy and Game Fair, Chicago, IL USA
Comic-Con, San Diego, CA
Digital Kids Conference, New York
Dust or Magic, New York, USA
Engage Virtual Worlds Show, New York, NY USA
Hong Kong Toy Fair, Hong Kong
International Juvenile Products Manufacturers Association, Orange County, FL USA
Licensing New Europe, Zagreb, Croatia
Penn State University, University Park, PA USA
PlayCon, Washington DC, Phoenix, AZ and San Francisco
Spielwarenmesse International Toy Fair Nuremberg, Germany
Toy Fair, New York, NY USA
Toys R Us, Wayne, NJ USA
Uniset, Copenhagen, Denmark

Additional Experience

Expert Witness Experience
Expert witness in 15 cases to date.
Marketing Experience
Through his consulting practice, Global Toy Experts, Expert advises his clients on marketing with a focus on the toy industry. Prior to this, he had considerable experience in Regional and National Sales Manager positions earlier in his career.
Other Relevant Experience
Expert is a globally recognized expert on the business of play. He speaks at conferences in Asia, Europe, South America, and North America. His magazine, Global Toy News is read in 166 countries.

Fields of Expertise

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