Expert in Trade Show Industry
Expert ID: 735127 North Carolina, USA
|Years: 2005 to 2015||Employer: BIOTECHNOLOGY INOVATION ORGANIZATION||Title: Senior Vice President, Conventions & Conferences||Department:||Responsibilities: Responsible for the management, leadership and strategic planning of the association’s annual convention, the BIO International Convention. Hired, developed and managed 18 staff, including the department’s first sales and marketing staff, in the Conventions & Conferences department. Oversee the department as a department head on the association’s senior staff. Implemented new sales and marketing techniques for the
convention. Direct budget responsibility of over $17 million in revenue and $9 million in expenses. Made significant changes to the convention including the development and execution of an innovative brand (logo) for the convention, interactive website, social media, new sponsorship opportunities, developed over $400,000 in new promotional branding opportunities for exhibitors, and new education sessions. Grew the exhibition by 35,000 net square feet in the first year by implementing on-site space selection; grew the attendance 64% in two years; reduced costs in major convention contracts while improving the convention overall; managed and exceeded net profitability each year even with the downturn in the economy.
|Years: 2000 to 2005||Employer: Self Employed||Title: President||Department:||Responsibilities: Provides strategic consulting services for non-profit and for-profit tradeshow and meeting organizers and through its affiliation with The Compass Group International, LLC, tradeshow valuations, mergers and acquisitions, executive search, and trade show launches. Other services include research, project
development and management, contract negotiations, focus groups, and various aspects of trade show and meeting management, including strategic planning and implementation, logistics, and request for proposals for U.S. and international events. LCI’s clients include the American Institute of Aeronautics and Astronautics (AIAA), GWSAE, International CES, E.J. Krause & Associates, United Entertainment Media, GES Exposition Services, Coverings, National Trade Productions, DeSilva and Phillips, and PWN Exhibicon International, LLC.
|Years: 1994 to 2000||Employer: CONSUMER ELECTRONICS ASSOCIATION||Title: Vice President, CES||Department:||Responsibilities: Responsible for the management, leadership, and strategic planning of the International CES, including strategic business and financial planning, P&L responsibility, product and new project development, management including hiring and development of staff to meet changing needs. Budget responsibilities of $33 million in revenue and $19 million in expenses. Show growth from 934,000 nsf to 1.125 million nsf in 4 years with a 30% increase in attendance from 1999 to 2000.
Other positions held at CEA:
Group Show Director, CES
Director, Operations, CES
Staff Director, Operations, CES
|Years: 1990 to 1994||Employer: NATIONAL TRADE PRODUCTIONS, INC.||Title: Director of Expositions||Department:||Responsibilities: Responsible for the development and management of the show operations department, staff development and training, and the production of shows. As a member of the directors’ management team, create strategies for the marketing and sales of shows and conferences as well as meet financial projections and budgets.|
|Years: 1988 to 1990||Employer: INNOVATIVE EXPOSITIONS, INC.||Title: General Manager||Department:||Responsibilities: Primarily responsibility for the overall management and direction of the company’s events and projects including a food and beverage packaging show and conference. Successfully brought the trade show’s negative net revenue into the black in one year by managing costs.|
|Years: 1985 to 1987||Employer: NATIONAL EXPOSITIONS COMPANY, INC.||Title: Group Show Manager||Department:||Responsibilities: Responsible for the sales, marketing, and management development for five annual conventions and trade shows within the financial accounting, converting machinery, lighting, and printing industries with annual revenues in excess of $5.5 million.|
|Years: 1984 to 1985||Employer: CONFERENCE MANAGEMENT CORPORATION||Title: Sales Executive||Department:||Responsibilities: Responsible for the sale of exhibit space of industrial and trade shows for medical, utilities, pulp and paper, pest control, wall covering, office equipment and retail exhibitors.|
|Years: 1982 to 1984||Employer: CAHNERS EXPOSITION GROUP||Title: Assistant to the President||Department:||Responsibilities: Extensive experience in corporate infrastructure and show coordination, in positions of administrative responsibility.|
|Associations / Societies|
|IAEE – International Association of Exhibitions & Events|