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Expert is the Founder of Employer, a specialist strategy, research and commercial consultancy focused on computer and video games, mobile and tablet games, social games and online gaming. Expert has worked with games and media industry companies, private equity and hedge fund investors providing investment, acquisition, market entry, strategy development and commercial optimisation advice. Previously, Expert was a senior analyst at European investment bank Durlacher, specializing in the computer and video games and Internet industries. He has over 17 years of experience of the games industry. He has consulted to over 85 different international telecoms, media, financial and games companies, advised numerous governments on games industry issues and authored dozens of reports and articles on all aspects of the global games industry.

Expert worked with a large international private equity company to define and size the games industry, explain current commercial and corporate finance trends in the sector and then to identify and profile acquisition opportunities that met the client's strict criteria within the European games industry. Expert worked with the senior strategy team at a major international media company running workshops and providing written reports on the state and scale of the international games market, breaking it down into numerous subsets and explaining the commercial, demographic and geographic differences between them. This yielded a new games strategy at the client which ultimately led to the investment in, and subsequent acquisition of, a games development studio, all of which Expert was asked to work on. Expert was brought in by the board of a large, venture capital-backed massively multiplayer online games company to provide an independent assessment of the commercial viability of its games projects. The client then retained Expert to provide recommendations for commercial optimisation of these projects. Expert worked with a multi-national mobile telecoms company providing it with a detailed profile of the mobile games industry and a specific focus on the rapidly growing mobile social games market and the commercial and investment opportunities presented to the client therein. Expert consulted to the senior management at a major, venture capital-backed international online games company, providing it with a detailed perspective on its competitive positioning, what best commercial practice was being employed elsewhere in the market and how it could apply these lessons to its own products and services.