Expert Details

Expert in VP Growth, SEO, SEM, PR and Growth Strategy

Expert ID: 735626 France

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French serial entrepreneur, VP Growth and partner at a worldwide leading company providing short-term rental management services in Europe and Asia. Deep expertise in SEO, SEM, PR and growth strategy.

Deep expertise in SEO (all of Expert's companies ranked first for their main queries and successfully implemented a proper content strategy), SEM (developing long-tail model, reaching 7x times less CPA than competitors) but also PR (successfully getting companies to be covered up in local or large markets).

Other technical expertise:
Market Research • Growth plan •e-commerce / online retailing • Corporate Strategy • Customer and industry analysis • New product and markets • Operational assessment • Pricing Strategy • French market •Adwords •Digital marketing • Logistics •French market

Tourism • Luxury • Niche markets • Hospitality


Year Degree Subject Institution
Year: 2016 Degree: Masters Subject: ESCP Europe - Master in Management, ranked second worldwide by the FT in 2013 Institution: ESCP Europe

Work History

Years Employer Title Department Responsibilities
Years: 2019 to Present Employer: Undisclosed Title: VP Growth /Partner Business Manager Department: Sales & Marketing Responsibilities: A worldwide leading Airbnb management company that merged with BnbLord - that he co-founded - in 2019.
Main focus:
Finding and implementing new revenue sources Taking care of marketing: SEO (content strategy), SEM (Adwords & FB Ads) and CRO (conversion rate optimization)
Processing and automating the sales and marketing departments
Years: 2014 to Present Employer: Undisclosed Title: Department: Responsibilities: Halabé, Paris, France
Halabé designs artworks out of golden spider silk with exquisite craftsmanship.

• Invented new ways to extract golden spider silk
• Created unique artworks with some of the best French crafters
Sold online material
Years: 2015 to 2019 Employer: BnbLord Title: Founder Chief Executive Officer Department: Responsibilities: BnbLord, Paris, France
BnBlord was a market leader in France with over 1000 properties under management and a 1M€ turnover / month. It offered short let management services to owners.

- Started from scratch and ended up managing 70+ employees
- Focused on growth (SEO / Marketing / media) but also operational excellency and logistics
- Expanded the management company to other markets in France & abroad
- Merged the company with Guestready
Years: 2014 to 2015 Employer: PriceWaterhousecoopers Title: Space / Public Sector Consultant Department: Responsibilities: PricewaterhouseCoopers - PWC Paris, France
* Participated to & won calls for bids for the European space sector
* Helped with the project management of PwC European space missions
* Conducted a study about how to improve public procurement from French SMEs
Years: 2009 to 2011 Employer: Euroastuces Title: Webmaster Department: Responsibilities: Euroastuces, Strasbourg, France
• Webmaster of a website which explained to Internet users and webmasters how to earn money legally online - monetisation
• Ranked first on Google for ‘earn money' (‘gagner de l'argent') in French
• Was sold in January 2011 as I was entering higher education

Career Accomplishments

Licenses / Certifications

Awards / Recognition
• Sold a company at 19 and merged another one at 27
• Got worldwide press coverage for two of his companies
• Achieved a 7 times lower CPA than the industry average

Fields of Expertise

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