Expert Details
Web3 Go-to-Market Strategy, Positioning, Marketing
ID: 738026
Utah, USA
Expert graduated from Duke University's Digital Media and Marketing program, Third Academy's Web3 Marketing program, and continues to sharpen his knowledge in The Wharton School's Strategic Management program.
Brands Consulted:
- Meta
- Binance
- Decentralized Web Tech
- Ford
- Fiat Chrysler
- Alfa Romeo
- Fifth Third Bank
- ShipEX
- Bauman Medical Group
Expertise:
- Brand Strategy, Positioning, Marketing
- Competitive Analysis, Differentiation
- Go-to-Market Strategy
- Content Strategy, Brand Storytelling
- Digital Marketing: SEO, SEM, Social Media, Programmatic
- Buyer Persona Development, Journey Mapping
- Marketing Data Analytics, Reporting
- NFT Utility, NFT Launch Strategy, NFT Marketing
- Metaverse Strategy, Metaverse Advertising
- Blockchain Technology, Cryptocurrency, Tokens
Recent Publications:
- Strategies to Navigate Web 3.0 | Crypto News
- The Future of Coinbase | BWG Strategy
- Centralized vs. Decentralized Exchanges | BWG Strategy
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2023 | Degree: Graduate Certificate | Subject: Strategic Management | Institution: The Wharton School |
| Year: 2022 | Degree: Graduate Certificate | Subject: Web3 Marketing (Blockchain, Crypto, NFTs, DAOs, DeFi, Tokens) | Institution: Third Academy |
| Year: 2018 | Degree: Graduate Certificate | Subject: Digital Media and Marketing | Institution: Duke University |
| Year: 2016 | Degree: BS | Subject: Marketing and Entrepreneurship | Institution: Dixie State University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2022 to Present | Employer: Undisclosed | Title: Web3 Go-to-Market Advisor | Department: Strategy |
Responsibilities:A freelance consultancy that helps global brands and creators:1. Enter the world of Web3, NFTs, DAOs, Crypto, and the Metaverse 2. Develop their Web3 go-to-market strategy, positioning, and marketing Brands Consulted: - Meta - Binance - Nifty's: NFT Marketplace - HiFi Crypto Letters - Invisible Lotus NFTs - Decentralized Web Tech - Fifth Third Bank - Better Days Foundation - The Indian Art Revolution |
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| Years | Employer | Title | Department |
| Years: 2021 to Present | Employer: Undisclosed | Title: Marketing Manager | Department: Strategy |
Responsibilities:A brand marketing agency specializing in brand strategy, content strategy, creative design, and strategic marketing.Top Achievements: - Increased annual recurring revenue by 120% for SaaS analytics client by revamping their brand strategy, marketing plan, and pricing strategy - Increased web conversion rate 147% for client, the largest U.S. hospitality services provider through brand messaging, persona development, content development, and SEO Responsibilities: - Market Research - Qualitative Analysis (internal/external) - SWOT and Gap Analysis - Competitive Analysis and Differentiation - Persona Development - Customer Journey Mapping - Marketing Strategy - Campaign Ideation and Planning - Project Management |
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| Years | Employer | Title | Department |
| Years: 2021 to 2021 | Employer: Nexstar Digital Agency | Title: Marketing Account Manager | Department: Marketing |
Responsibilities:Nexstar Digital is an award-winning advertising agency specializing in omnichannel advertising campaigns and digital media services.Top Achievements: - Doubled impressions for an eCommerce brand across Facebook, Instagram, TikTok, and Pinterest - Increased branded search volume for a restaurant client by almost 80% Responsibilities: - Managed 12+ brand accounts as main project manager and strategist - Developed content strategy and copywriting - Directed creative team to produce compelling ad designs - Developed social media and SEO strategy - Programmed email marketing automation in HubSpot - Launched and managed programmatic advertising campaigns |
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| Years | Employer | Title | Department |
| Years: 2021 to 2021 | Employer: SEO Smooth | Title: Search Engine Optimization Manager | Department: Strategy |
Responsibilities:SEO Smooth is a digital agency specializing in search, social media, and PPC advertising campaigns.Top Achievements: - Retained 100% of brand accounts - Cross-sold over 2/3 of brand accounts Responsibilities: - Managed 5+ brand accounts as the main project manager and SEO strategist - Built analytics reports and delivered ongoing client presentations - Used Asana to organize, plan, and manage projects, tasks, and timelines - Performed keyword research, content strategy and copywriting, and content optimization - SEO also included setting up AWR cloud, Google Search Console and Analytics - Developed backlink (and PR) campaigns, local directory management, and technical SEO - Managed custom analytics alerts, events and goals, and built custom reports for presentations - Maintained consistent communication to address client's questions and concerns |
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| Years | Employer | Title | Department |
| Years: 2017 to 2020 | Employer: SwitchStance TV: SMB Marketing Agency | Title: Digital Marketing Manager | Department: Strategy |
Responsibilities:SwitchStance TV is an SMB marketing agency specializing in video, digital and social media advertising campaigns, and kick-ass web design.Top Achievements: - Wireframed and designed a WordPress website that saved a client 25% of fundraising costs over the previous year while increasing revenue 29% - Developed and managed several organic and paid social media campaigns, increasing client's ticket sales for their yearly event by more than 90% Responsibilities: - Managed 5+ brand accounts, performing lead gen, qualification, and strategy - Launched website projects and marketing campaigns - Developed business relationships through in-person and virtual networking events - Performed project management using Google suite: Docs, Slides, Sheets, Calendar, etc. - Created persuasive copy and content - Developed social media strategy, SEO strategy, and launched search advertising campaigns |
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| Years | Employer | Title | Department |
| Years: 2016 to 2018 | Employer: Zyon Marketing Agency | Title: Event and Social Media Marketing Manager | Department: Consulting |
Responsibilities:Zyon Marketing is an automotive marketing agency specializing in event marketing, lead gen and sales consulting, campaign analytics, and social media marketing.Top Achievements: - Increased foot traffic for automotive brands by over 130% - Increased qualified leads for automotive brands by over 80% Responsibilities: - Planned and managed marketing events and social media marketing campaigns - Built analytics reports, and presented ongoing campaign updates/KPIs to brand's senior leadership - Qualified inbound sales leads and developed a touchpoint strategy to optimize campaigns |
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| Years | Employer | Title | Department |
| Years: 2015 to 2016 | Employer: Premier Car and Truck | Title: Social Media Marketing Manager | Department: Lead Generation and Sales |
Responsibilities:Top Achievements:- More than doubled dealership foot traffic for a period of 4 months - Increased Latino community foot traffic by nearly 3X Responsibilities: - Performed market research via social listening and SWOT, gap, competitive, and qualitative analysis - Researched positioning strategies and advertising tactics - Launched and managed print and social media marketing campaigns |
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Career Accomplishments
| Licenses / Certifications |
|---|
| 2023 - The Wharton School - Strategic Management 2022 - Third Academy - Certified Web3 Marketer 2022 - Linkedin - Metaverse and NFTs for Marketing 2022 - Linkedin - Blockchain: Beyond the Basics 2022 - Inevitable Media - Introduction to NFTs 2021 - HubSpot - Content Marketing 2020 - HubSpot - Inbound Marketing 2018 - Duke University - Digital Media and Marketing |
Language Skills
| Language | Proficiency |
|---|---|
| English | Native |
| Spanish | Fluent |
Fields of Expertise
B2B marketing, B2C marketing, marketing strategy, marketing consulting, brand consulting, web3, blockchain technology, cryptocurrency, social tokens, non-fungible tokens, NFTs, decentralized autonomous organizations, DAOs, the metaverse, go-to-market strategy, social media marketing, digital marketing