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Expert in Marketing Strategy, Qualitative Research (Focus Groups), Advertising Strategy
Expert has extensive experience in creating brand profiles in the food, medical, and education industries. In addition, he has conducted many focus groups for medical devices, consumer goods, as well as B2B clients. He has given expert testimony relating to…
Expert in Public Relations, Journalism, Marketing, Advertising, Image Damage/Repair, Public Perception
Expert has 50 years of experience as a public relations professional, including working with three of the eight largest PR firms in the country and then - for the past 40 years as head of his own firm based in…
Expert in Online Advertising (SEO, SEM, Search, Display, Local, Video, Mobile, Shopping Comparison, Affiliate)
As a senior executive with business development and product management experience, Expert is Vice President of Product Management at J.D. Power. As key sponsor of a corporate-wide turnaround initiative, he supervises development of a global platform to collect, aggregate, mine…
Expert in Branding, Strategic Marketing, Trademark Infringement, Advertising, Turnaround, Startup, Venture
Expert is author of "The Revenge of Brand X" and has been called "the best branding expert on the planet", reviewed by and contributing to almost every major TV network, including FOX, NBC, ABC, CNBC and publication, including the Washington…
Expert in Cosmetics & Fragrance Marketing, Product & Brand Development, Advertising, Distribution & Licensing
For over 30 years, Expert has been in the Cosmetic and Fragrance Industry in the areas of Training, Product Development, Sales and Marketing for 3 major companies - Elizabeth Arden, Lancome and Tiffany. She then established her Global Consultancy specializing…
Expert in Fashion/Sportswear Sales & Marketing, Retail Development & Management, Sourcing, Advertising & media
He has worked as Entertainment Relations Director at Gibson Musical Instruments, which entails affiliate marketing or relationship marketing. The goal of ER is to gain impression/consumer awareness in general public/industrial/musician/artist class, in order to communicate brand/product benefits, the method is…
Expert in Internet, Ecommerce, Advertising, Search, Data Mgmt, Business Intelligence, Forensics, Mobile Apps
Expert has over seven years of professional experience in business intelligence, data warehousing and data integration with three patents granted in the areas of data transformation (ETL) and metadata. He has used and is familiar with number of products from…
Expert in Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
Expert in Human Resources, Wrongful Termination, Diversity, Training, Web Development, Social Media, eCommerce, Email Marketing, Online Advertising, Television and Media, and Podcasting
Expert has extensive experience in the areas of entrepreneurship, marketing, and non-profit, with a focus on community outreach. Expert's credentials reflect her passion for business, and equity in public and private sectors. Her digital marketing firm, SocialWise Media Group, earned…
Expert in Marketing, Advertising and Marketing Customs and Practices: Deceptive Marketing; Retail, Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks
Expert is a Senior Marketing, Business and Advertising expert, since 2002. Marketing, and Advertising problem solver, since 1971; Business Strategies; he has been a Marketing Consultant, Expert Witness, and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has…