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Creative Advertising, Media Planning, Publicity, Media Buying, Technology, Innovation, Creative Marketing,
As Chief Marketing Officer of Showtime Networks Inc., Expert oversaw the network’s marketing, distribution and subscriber acquisition marketing partnerships, creative advertising and digital media divisions, branding, promotions, media, CRM/analytics and operations for Showtime's digital platform marketing, broadband, emerging platform initiatives…
Telecommunications, Video Technology, IT, Software, Media Distribution, Human/Computer Interface, Streaming Video, OTT, ATSC 3.0, Dynamic Advertising Insertion (DAI), Advertising Technology
Expert has been an independent consultant for major media firms for over 20 years and collaborated on the research, design and deployment of every major media distribution technology over that time, from early multimedia products (e.g., CD-ROM, videodiscs) to video-on-demand,…
Marketing, Marketing Strategy, Brand Management, Branding, Premium Brands, CPG, Luxury, Advertising, Communication, Media, and Digital Marketing
Expert has over 20 years' experience in developing, marketing, managing and growing brands at one of the largest advertisers and CPG companies in the world. He has assumed these responsibilities also with a prestige retail and salon hair care company.…
Marketing, Advertising, Communications, and Focus Groups
Expert, Ph.D, is a marketing and advertising professor at The Employer and an active consultant. Her expertise includes marketing, advertising, consumer behavior, consumer law, and focus group moderation and training. She courses including Principles of Marketing, Buyer Behavior, several in…
Digital Media and Online Advertising
Expert has been involved with digital advertising since the late 1990's. Throughout the past eight years, he has exclusively focused on digital media for leading companies in the space. Accomplishments in this sector include: Creation of online audience tools: Lead…
Online Media and Advertising Expert worked at Facebook/Instagram and Yahoo with insider perspective
Expert has 20+ years of marketing and advertising experience. His experience working at Facebook, Instagram and Yahoo helps provide unique, insider perspective on the latest strategies and trends in the online marketing space. He has specific expertise in monetization and…
Web Application Development, Online Advertising, Software Development, Digital Library Software
Expert has over ten years of Javascript programming experience, delivering production code delivered to hundreds of millions of computers, and developing complex web applications and frameworks.
Marketing Strategy, Qualitative Research (Focus Groups), Advertising Strategy
Expert has extensive experience in creating brand profiles in the food, medical, and education industries. In addition, he has conducted many focus groups for medical devices, consumer goods, as well as B2B clients. He has given expert testimony relating to…
Online Advertising (SEO, SEM, Search, Display, Local, Video, Mobile, Shopping Comparison, Affiliate)
As a senior executive with business development and product management experience, Expert is Vice President of Product Management at J.D. Power. As key sponsor of a corporate-wide turnaround initiative, he supervises development of a global platform to collect, aggregate, mine…
Branding, Strategic Marketing, Trademark Infringement, Advertising, Turnaround, Startup, Venture
Expert is author of "The Revenge of Brand X" and has been called "the best branding expert on the planet", reviewed by and contributing to almost every major TV network, including FOX, NBC, ABC, CNBC and publication, including the Washington…