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Branding, Strategic Marketing, Trademark Infringement, Advertising, Turnaround, Startup, Venture
Expert is author of "The Revenge of Brand X" and has been called "the best branding expert on the planet", reviewed by and contributing to almost every major TV network, including FOX, NBC, ABC, CNBC and publication, including the Washington…
Retail In Store Bakery, Marketing, Sales and Supply Chain; Food Service Branding, Supply Chain
Expert has over 30 years' experience selling and marketing products to retail in-store bakeries. He has had hands-on experience with doughnut, cake and dessert icings. Helping to identify, specific gravity, yield and shelf-life attributes that would enhance the value of…
Branding, Marketing and Segmentation Strategies
Expert is a marketing professional with a track record of building strong brands and increasing market share in a competitive business environment. Her research driven approach in evaluating business and developing growth opportunities generates results for clients. She has led…
Hotel Development, Hotel Branding/Positioning, Hotel Administration, Tourism Marketing Agencies
Expert has opened 9 new build Hotels and owns an equity share of the 3 most recent. He has operated both branded and independent properties. Expert opened the Homewood Suites by Hilton in York, PA in December of 2008. Over…
Public Transit: Strategic Development, Marketing, Branding, Customer Service Deployment
For almost thirty years, Expert has held executive leadership positions or acted as consultant within major organizations in the areas of strategic, tactical and operational planning, service management, capacity-building and operational deployment as well as organizational change management and business…
Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies…
Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
Fashion Industry, Organizational Culture, Leadership, Marketing, Multicultural Marketing, Branding
Expert is the author of a full-length book on clothing design and the culture and organization of the fashion industry. As a Professor, she conducts research on organizational structure, culture, leadership and the creative process of design and marketing within…
Real Estate Re-Use, Site Evaluation, Community-based Development, Branding, Logo Design
With a decade of experience in investment property management, a strong commitment to cultural heritage and a business promoting RE Use, Expert has gained a reputation as the catalyst for sustainable growth. She has done site visits of historic industries,…
Marketing, Advertising, Branding, Market Research, Business Development
Expert is a classically trained marketing and communication professional with over 20 years diverse experience – 11 at world-class, multinational advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide, Poppe Tyson, NW Ayer – creating and measuring integrated strategic and…