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Customer and Market Research
Expert assists clients with clear definitions of target markets and how to engage with them. His approach is to understand their product or service, the pain points it seeks to address, and crafting a strategy to evaluate. Expert leverages more…
Sales and Marketing
He possesses significant expert witness expertise in sales, marketing, and data analytic domains for cases involving unfair and deceptive business practices, including false advertising; trademark and copyright infringement; contract disputes or breach of contract; and patent infringement. He performs expert…
Business Strategy & Development, Strategic Planning, and Management
Led launch teams to expand into 14 EU countries, generating over $100M in sales. Designed org structure of EU regional hub and managed functional shifts. Established strategic planning function through companywide profitability campaign, recovering $10M. Streamlined sales and operational launch…
Market Research During Innovation: Quantitative and Qualitative Research in All Industries
Expert has 30 years' experience focused on the innovation process. He possesses a wide-ranging knowledge of market research, market analytics and customer insight tools: ethnography, customer visits, customer requirements, jobs to do, KJ analysis, affinity diagramming, needs identification, sample size…
Statistical Analysis, Market Research, Clinical Trials,Marketing Mix Models,Pharmaceuticals,DOE
CLINICAL TRIAL: Expert has over 20 years experience in the statistical design and analysis of clinical trials of health care products. His experience includes working with both pharmaceutical and over-the-counter products. His recent analytical work has included preparing clinical trial…