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Senior CPG, R&D, Product and Technology Development Management and Executive Leadership
Expert is a Product and Technology Development Executive & Individual Contributor with 30+ years of proven results in creating personal care, healthcare, and household products. Applications encompass a wide range of Business-to-Consumer and Business-to-Business environments, including Fortune 500 public companies…
Marketing Strategy and Marketing Research
Expert has over 30 years of experience in marketing research and marketing strategy. At major companies such as Procter & Gamble, Kraft Foods and Dunkin’ Donuts, she worked across disciplines, including marketing research, branding/positioning, new product/concept development, brand management, marketing…
Healthcare and Healthcare Strategy: Advanced Analytics, Process Optimization and Operations, Business Intelligence, Product Development, Sales and Marketing
Expert has 7+ years' experience as a senior executive or consultant in the health care field with deep knowledge across a range of products, functions, and solution providers. These include: Products: Medicare, Medicaid, Commercial (national, middle market, small group), Individual,…
Credit Cards, Prepaid Cards, Consumer Finance, Personal Finance
Expert is the Director of Business Development within the Enterprise Growth Group at American Express, which focuses on leveraging technology to provide prepaid, mobile, and digital solutions to the unbanked and underbanked. He has helped to shape American Express' strategy…
Sensory and Consumer Research in Most Consumer-Facing Categories
Expert has written key books in the fields of behavioral science; consumer product, choice and survey; cosmetic products; credit cards; food marketing, product development, and market survey; and package consumer testing. He is known and respected internationally. He has 46+…
Consumer Goods, Exporting, International Outsourcing, and Big Box Retail
Expert offers consulting, marketing, sales, outsourcing, financial and business expansion services to investment firms, legal concerns, banks, venture capitalists, hedge funds, manufacturers, retailers, importers and exporters for international and domestic markets, new product development, introductions and placement. Previously, he was…
Rebates, Rewards, Gift Cards, Consumer Protection, Promotion Deployment
Having managed 50,000 B-to-C and B-to-B marketing initiatives in virtually every imaginable sector, Expert has gleaned more information about how programs are deployed, received and interpreted than any resource in the country. He also specializes in understanding state escheatment requirements…
Branding, Brand Management, Naming, Positioning, Brand Identity, Brand Equity, Brand Evangelism
Expert is an experienced brand manager and marketing strategist. Having worked extensively in China, he is very familiar with the unique business conditions and requirements for successively marketing, partnership and growth in the fastest growing consumer market. Expert's focus of…
Public Transit: Strategic Development, Marketing, Branding, Customer Service Deployment
For almost thirty years, Expert has held executive leadership positions or acted as consultant within major organizations in the areas of strategic, tactical and operational planning, service management, capacity-building and operational deployment as well as organizational change management and business…
Researching: Science-Based Demonstration Projects & Clinical Trials; Market Product or Device
Expert is a researcher and biostatistician with wide-ranging experience in the health care and wellness industry. Expert has significant experience managing and conducting research and statistical analyses related to surveys, device development, demonstration projects or clinical trials for promoting new…